Muscles make music for Old Spice

August 29, 2012

A while ago we brought you ‘Smell is Power’ from Old Spice and talked about how P&G had cleverly ambushed their own marketing (with help from W+K). This time round the campaign has gone truly interactive and lets you use Terry Cruise’s muscles to make music. Enjoy.

(HT @tbuesing & Adverblog)


Legally stream (almost) all the music you want in Australia – for free.

December 16, 2010

We all like music, right? I mean, some of us profess to enjoy it more properly, appropriately or adequately than others – this here Superior Hipster for example:

…but when you get down to it, pretty much everybody likes it.

So, we all want more of it, right? Thus the dawn and success of the iPod, and various other MP3 players. We could carry our thousands of tunes with us everywhere we went, beautiful.

Read on through my rambles to find out what I think the best music streaming service available to Australians is (so far). Read the rest of this entry »


Social Media Win: A Radio Station That Listens

May 10, 2010

It’s far too easy to focus on all the negative things in life, especially in this slippery social media scene that people are still getting a handle on. As a friend of mine quite wisely observed just yesterday – “social car crashes are compelling.”

As compelling as an epic fail may be, it’s still important to shine a light on all the little wins. Here’s one I prepared earlier.

A few days ago one @chess65 decided to share something of interest on the ABC Radio National Facebook Page. This was not a spammy comment, or something completely out of context – it was a link to Sounds of Australia content – something that may well be liked by people who like Radio National.

Moments later it was moderated into oblivion. How this turns into a win, and what that says about ABC social guidelines after the jump.

Read the rest of this entry »


Moshtix Needs To Sing Their Sorry Song

May 6, 2010

Update 17/05 at bottom of post, after jump

Splendour in the Grass went on sale today, and Moshtix had a pretty good go at ruining absolutely everything. Quick summary for the uninformed:

  • 8:45am Everyone in Australia who loves music preps their computer
  • 9:00am 32,000 tickets go on sale
  • 9:01am – 2:14pm It all goes horribly wrong, site outages, mass complaints, Aussies take their complaints to the social space, Moshtix disable comments on Facebook, realise their mistake some hours later and switch comments back on
  • 2:15pm All tickets are sold out, thousands of people are filled with rage

After the jump I’m going to lay out a few examples of the kind of negative sentiment Moshtix have been receiving over the course of the day, and then lay out some blunt advice for what I’d like to see them do now. Yes, there will be swearing.

Read the rest of this entry »


The TV Show – Watch It

May 3, 2010

This isn’t the newest fantastic piece of animation around, but we haven’t mentioned it here yet – and it’s well worth watching. Produced by Sugimoto Kousuke (director) and Manabe Takayuki (music), it’s an excellent example of carefully combining sweet animation with thumping beats.

How you can not watch something with a scene like this? I don’t know. Click through to see the video.

Read the rest of this entry »


Amazing holographic drumkit and turntables

February 25, 2010

Neurosonics live. Ammmmaaazzzzing.


Youtube becomes your easy to use VJ

February 11, 2010

We all have used youtube to watch music videos and I know a few people that sit at their desks all day and have youtube playing in the background as their own personal jukebox.

Since January (I know I am a bit late here, but I was really busy) this has become a hell of a lot easier with youtube disco.

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And I have to say that even though it is quite simple and not to fancy on the eye, it is one of the fastest and most accurate ways to find your music (videos) and related artists. It also gives you a little insight into the artist and you can add videos individually or just add them all.

Then all you have to do is mix it all up manually or press the shuffle button 🙂

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One thing I found very interesting is that the videos shown are not the official ones, but created by fans.

The only other site I have seen that would rival this is the Channel V site here. you can browse the whole site and never lose the music video you are watching.

Go ahead and try them both.

@maniac13


Enter the Jelli

February 10, 2010

The clever music nerds over at http://www.jelli.net have just made internet radio a wee bit more interesting.

You sign up, pick a tuner, there’s a ridiculously long list of tracks (and you can place suggestions to add more) that each have a vote count. Cast your vote, and move your favourite tracks up the playlist.

Need to hear something ASAP? Use a precious power-up (a Rocket) and shoot that tune into the public view, call for votes, team up with other listeners, and get it on the air. See something you desperately need to never hear again? Use a Bomb, send that garbage to the very bottom of the list.

It gets a little more interesting than that, if you Rocket a song into the player, for all to hear – and The Majority are loving your choice, they’ll click the “Rocks” button, should the rock metre fill up, you’ll get your Rocket back, giving you the power to choose again. If not, too bad, at least you got to hear your song.

If the track is filling the listeners with bile and rage, they’ll hit “Sucks” – enough suckage and that track is pulled off the air, immediately.

After a week or so of testing, Jelli has proven to be addictive through the game-ish aspect, but also excellent for discovering new music through the choices of fellow listeners. Honestly, I can’t recommend it enough.

That should be reason enough to take it for a spin, but there’s one more tidbit that bears mentioning. They’ve managed to ally themselves with 2dayFM via http://www.choosethehits.com.au – and this occasionally leads to Jelli voters controlling the 2dayFM radio waves for various timeslots.

So if you like the idea of having a say in what the radio plays, and forcing everyone to listen to the music you like… then you probably want to head on over and exercise your right to vote.


The Beatles: Mostly played in major key, apparently

January 29, 2010

Designer Michael Deal embarks on an impressive if not somewhat obsessive effort to illustrate the work of The Beatles in infographics.

Here’s an example showing the musical key distribution of their albums and a conclusion that on average they played mostly in a major key:

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Looks kind of like Magical Mystery Tour had the most minor key of any of them. Wasn’t that their least popular album? Coincidence?

http://www.mikemake.com/media/72772/Keys2.5-webfull_o.gif

Other samples here:
http://mikemake.com/#72772/Charting-the-Beatles

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The relationship between music and graphics begins with musical notes on paper ahead of a recording session. Interesting to see graphics at the other end.

@iclazie

HT Flowing Data


White Gold’s Milkdonkulous Giveaway

October 23, 2009

If you haven’t checked out the Milkquarious rock opera yet and you’re into bizarre milk-oriented retro glam rock psychedelic warfare with unicorn pegasus cows, you should have a look and listen: www.milkquarious.com

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The Milkquarious experience includes:

  • A lengthy but entertaining rock opera of high tongue in cheek production quality
  • Possibly more entertaining running commentary in an optional audio channel
  • A competition for students to remake scenes from the movie
  • Helpful tips for the students from the creators
  • A beat machine just for kicks

All in all a very impressive effort from Goodby Silverstein & Partners and Hi-ReS!

Extending the rock opera into a competition is a great idea. Have a look at the YouTube channel to see what it’s all about. Here’s the lowdown from White Gold himself:

Finally, some more screens from the movie for extra milky flavour…

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Enter the battle for Milkquarious…

@iclazie

HT @imgc


Ghostly Discovery – Music discovery based on your mood!

September 15, 2009

This is awesome! Great music, great UX. Check it out.

GhostlyDiscovery

A streaming radio station and mood-based music discovery tool, Ghostly Discovery is a free app for the iPhone and iPod Touch that lets you listen to the Ghostly International and Spectral Sound catalogs (full songs, nothing less) and share your favorites with friends.


A robot that can keep a beat

July 29, 2009

We blog about robots quite a bit. Here’s one that finds objects it can turn into drums, beats the object, records the sound and then plays with it until it gets bored.

Amazing.

(As far as drumming goes it’s almost as cool as this: https://amnesiablog.wordpress.com/2008/02/07/best-product-demonstration-ever-m/ )

The Share.tv video is from a while back. It’s an interview of creator Frits Lyneborg of letsmakerobots.com.

Interesting thoughts on AI.

@iclazie


Viral Wedding Video increases music sales.

July 29, 2009

10 million viral Wedding views in a week on Youtube  can do wonders for music sales, even if you’re Chris Brown languishing in a career low point (here). Neilsen points out (here) that Brown’s track Forever from 2008 was nowhere to be seen until this week, but is now in the top 10 for the US and Australia. The only possible reason being the Viral Wedding video which has a link to the track on iTunes. It raises some interesting points on the usage rights. Several people here pointed out that many similar videos have had the audio stripped by YouTube for copyright violation, yet this is a clear case of win-win for everyone involved. A clear indication to the Music industry that a social media model for music sales exists.

Posted by @eunmac

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Click image above to watch the video
 

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You choose the view

June 23, 2009

This interactive video clip for Children Collide’s “Chosen Armies” is seriously cool.

Children Collide

It allows you to control the angle you view using your mouse, giving you individual control of content.

The clip, possibly “the worlds first  360 degree interactive panoramic music video”,  was directed by Toby Angwin of Soup Kitchen Films (@soupkitchen), and was filmed with a vertically mounted Red One Camera with special panoramic lens.

Check it out and immerse yourself in a unique music experience.

Did I also mention I really like the song?


Interactive Video Clip – Cold War Kids – I’ve seen enough

May 22, 2009

This is great fun (here) – turn the band members on or off and change the instrument they’re playing (using the coloured bars at the top). In theory I this would give you about 256 different versions of the same song.

Only thing missing… the ability to download and buy the track you created 🙂

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http://www.mtvmusic.com/artist/coldwarkids.jhtml


T-Mobile, The Beatles & 13,500 Unsuspecting Fans

May 4, 2009

In the latest in the great flashmobs being put together by T-Mobile, people were asked to show up to Trafalgar Square at 6pm on April 30th. Some were expecting dance lessons, but instead they got microphones before joining a massive sing-a-long to the Beatles’ “Hey Jude.” Pink makes a subtle appearance (a brand’s gotta get what it paid for, after all), but all in all it’s more feel-good than down-your-throat advertising. Love it.


He Played the Violin in the Subway

January 13, 2009

An intriguing social experiment.

A man sat at a metro station in Washington DC and started to play the violin; it was a cold, December morning. He played six Bach pieces for about 45 minutes. During that time, since it was rush hour, it was calculated that thousands of people went through the station, most of them on their way to work.
 
Three minutes went by and a middle aged man noticed there was a musician playing. He slowed his pace and stopped for a few seconds and then hurried up to meet his schedule.
 
A minute later, the violinist received his first dollar tip: a woman threw the money in the till and without stopping continued to walk.
 
A few minutes later, someone leaned against the wall to listen to him, but the man looked at his watch and started to walk again. Clearly he was late for work.
 
The one who paid the most attention was a 3 year old boy. His mother tagged him along, hurried but the kid stopped to look at the violinist. Finally the mother pushed hard and the child continued to walk turning his head all the time. This action was repeated by several other children. All the parents, without exception, forced them to move on.
 
In the 45 minutes the musician played, only 6 people stopped and stayed for a while. About 20 gave him money but continued to walk their normal pace. He collected $32. When he finished playing and silence took over, no one noticed it. No one applauded, nor was there any recognition.
 
No one knew this but the violinist was Joshua Bell, one of the best musicians in the world. He played one of the most intricate pieces ever written with a violin worth 3.5 million dollars.
 
Two days before his playing in the subway, Joshua Bell sold out at a theater in Boston and the seats average $100 each.

From: The Washington Post


Converse celebrates its 100th anniversary with Paper Dolls

July 18, 2008

To celebrate its 100th anniversary, Converse has released a music video for ‘My Drive-Thru’ featuring Pharrell Williams, N.E.R.D., Santogold and Julian Casablancas.

The video was created by Converse with partners including Anomaly, Cornerstone and the directing and animation talents of Psyop.

 

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Check out the video here: Converse paper dolls


First Review of Nokia Music Store Australia.

May 2, 2008

Nokia appear to be taking a big bash at the dominance of  iTunes in the local market. With high hopes I tested it out by attempting to download the free single of the week. Unfortunately It didn’t go quite to plan. I’m quite a Nokia fan (since getting an N95) as most people in here know so this held some promise, I’ve also been waiting for a challenger to iTunes (even though I do mostly like iTunes) but I’m afraid it’s not good news…

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First you have to register then install the ‘Nokia Media Bar’ – which is not the best experience. I did not really like the intimidating message below “To Play or Buy music you need to install the Nokia Media Bar”

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Here’s the deal. I don’t want any more plugins. I don’t want proprietary players and I don’t need any more music player software… I just want to download my tracks and use them how I want with the software I want! Especially when what I’m installing does not work…

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   It took ages to download the track and when I finally got it – this is what I saw…

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Then this…

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Sorry Nokia – although it looked promising …20 minutes later and I still haven’t been able to listen to anything…you just lost me.