A while ago we brought you ‘Smell is Power’ from Old Spice and talked about how P&G had cleverly ambushed their own marketing (with help from W+K). This time round the campaign has gone truly interactive and lets you use Terry Cruise’s muscles to make music. Enjoy.
Neurosonics live. Ammmmaaazzzzing.
We all have used youtube to watch music videos and I know a few people that sit at their desks all day and have youtube playing in the background as their own personal jukebox.
Since January (I know I am a bit late here, but I was really busy) this has become a hell of a lot easier with youtube disco.
And I have to say that even though it is quite simple and not to fancy on the eye, it is one of the fastest and most accurate ways to find your music (videos) and related artists. It also gives you a little insight into the artist and you can add videos individually or just add them all.
Then all you have to do is mix it all up manually or press the shuffle button 🙂
One thing I found very interesting is that the videos shown are not the official ones, but created by fans.
The only other site I have seen that would rival this is the Channel V site here. you can browse the whole site and never lose the music video you are watching.
Go ahead and try them both.
Designer Michael Deal embarks on an impressive if not somewhat obsessive effort to illustrate the work of The Beatles in infographics.
Here’s an example showing the musical key distribution of their albums and a conclusion that on average they played mostly in a major key:
Looks kind of like Magical Mystery Tour had the most minor key of any of them. Wasn’t that their least popular album? Coincidence?
Other samples here:
The relationship between music and graphics begins with musical notes on paper ahead of a recording session. Interesting to see graphics at the other end.
HT Flowing Data
If you haven’t checked out the Milkquarious rock opera yet and you’re into bizarre milk-oriented retro glam rock psychedelic warfare with unicorn pegasus cows, you should have a look and listen: www.milkquarious.com
The Milkquarious experience includes:
- A lengthy but entertaining rock opera of high tongue in cheek production quality
- Possibly more entertaining running commentary in an optional audio channel
- A competition for students to remake scenes from the movie
- Helpful tips for the students from the creators
- A beat machine just for kicks
Extending the rock opera into a competition is a great idea. Have a look at the YouTube channel to see what it’s all about. Here’s the lowdown from White Gold himself:
Finally, some more screens from the movie for extra milky flavour…
Enter the battle for Milkquarious…
This is awesome! Great music, great UX. Check it out.
A streaming radio station and mood-based music discovery tool, Ghostly Discovery is a free app for the iPhone and iPod Touch that lets you listen to the Ghostly International and Spectral Sound catalogs (full songs, nothing less) and share your favorites with friends.
We blog about robots quite a bit. Here’s one that finds objects it can turn into drums, beats the object, records the sound and then plays with it until it gets bored.
(As far as drumming goes it’s almost as cool as this: https://amnesiablog.wordpress.com/2008/02/07/best-product-demonstration-ever-m/ )
The Share.tv video is from a while back. It’s an interview of creator Frits Lyneborg of letsmakerobots.com.
Interesting thoughts on AI.
This interactive video clip for Children Collide’s “Chosen Armies” is seriously cool.
It allows you to control the angle you view using your mouse, giving you individual control of content.
The clip, possibly “the worlds first 360 degree interactive panoramic music video”, was directed by Toby Angwin of Soup Kitchen Films (@soupkitchen), and was filmed with a vertically mounted Red One Camera with special panoramic lens.
Check it out and immerse yourself in a unique music experience.
Did I also mention I really like the song?
This is great fun (here) – turn the band members on or off and change the instrument they’re playing (using the coloured bars at the top). In theory I this would give you about 256 different versions of the same song.
Only thing missing… the ability to download and buy the track you created 🙂
In the latest in the great flashmobs being put together by T-Mobile, people were asked to show up to Trafalgar Square at 6pm on April 30th. Some were expecting dance lessons, but instead they got microphones before joining a massive sing-a-long to the Beatles’ “Hey Jude.” Pink makes a subtle appearance (a brand’s gotta get what it paid for, after all), but all in all it’s more feel-good than down-your-throat advertising. Love it.
An intriguing social experiment.
A man sat at a metro station in Washington DC and started to play the violin; it was a cold, December morning. He played six Bach pieces for about 45 minutes. During that time, since it was rush hour, it was calculated that thousands of people went through the station, most of them on their way to work.
Three minutes went by and a middle aged man noticed there was a musician playing. He slowed his pace and stopped for a few seconds and then hurried up to meet his schedule.
A minute later, the violinist received his first dollar tip: a woman threw the money in the till and without stopping continued to walk.
A few minutes later, someone leaned against the wall to listen to him, but the man looked at his watch and started to walk again. Clearly he was late for work.
The one who paid the most attention was a 3 year old boy. His mother tagged him along, hurried but the kid stopped to look at the violinist. Finally the mother pushed hard and the child continued to walk turning his head all the time. This action was repeated by several other children. All the parents, without exception, forced them to move on.
In the 45 minutes the musician played, only 6 people stopped and stayed for a while. About 20 gave him money but continued to walk their normal pace. He collected $32. When he finished playing and silence took over, no one noticed it. No one applauded, nor was there any recognition.
No one knew this but the violinist was Joshua Bell, one of the best musicians in the world. He played one of the most intricate pieces ever written with a violin worth 3.5 million dollars.
Two days before his playing in the subway, Joshua Bell sold out at a theater in Boston and the seats average $100 each.
From: The Washington Post
To celebrate its 100th anniversary, Converse has released a music video for ‘My Drive-Thru’ featuring Pharrell Williams, N.E.R.D., Santogold and Julian Casablancas.
The video was created by Converse with partners including Anomaly, Cornerstone and the directing and animation talents of Psyop.
Check out the video here: Converse paper dolls
Nokia appear to be taking a big bash at the dominance of iTunes in the local market. With high hopes I tested it out by attempting to download the free single of the week. Unfortunately It didn’t go quite to plan. I’m quite a Nokia fan (since getting an N95) as most people in here know so this held some promise, I’ve also been waiting for a challenger to iTunes (even though I do mostly like iTunes) but I’m afraid it’s not good news…
First you have to register then install the ‘Nokia Media Bar’ – which is not the best experience. I did not really like the intimidating message below “To Play or Buy music you need to install the Nokia Media Bar”
Here’s the deal. I don’t want any more plugins. I don’t want proprietary players and I don’t need any more music player software… I just want to download my tracks and use them how I want with the software I want! Especially when what I’m installing does not work…
It took ages to download the track and when I finally got it – this is what I saw…
Sorry Nokia – although it looked promising …20 minutes later and I still haven’t been able to listen to anything…you just lost me.