UK Space Agency’s digital goof: Plans Asteroid avoidance using Yorkshire Fencing Company!?

September 21, 2010

It’s been in the news UK now has its very own Space Agency.It’s a serious business and cost 40 million pounds to set up and has 230 million in funds. So how will they prevent disaster and stop asteroids (or NEO’s)? Turns out a small Yorkshire fencing company is the solution (although they probably have no idea about it yet).

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http://www.ukspaceagency.bis.gov.uk/Discovering-Space/Our-Solar-System/8037.aspx

The UK Space Agency links directly to the SPACEGUARD CENTRE that will save us all if there is a problem. (original page here).

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Welcome to Spaceguard, protector of the earth and asteroid attacks. Yep, they sell fences in Yorkshire…

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Obviously this is a mistake. Rather an amusing one though…
We think they probably meant to send people to this site http://www.spaceguarduk.com/ not this one http://www.spaceguard.co.uk/

Conclusion:
Digital Marketing Lesson #276: Always check your Hyperlinks 🙂


Kitty criminal – the viral story of CatBinLady

August 27, 2010

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I was walking home from work and saw this cat wander out in front of me. I don’t know what came over me, but I suddenly thought it would be funny to put it in the wheelie bin, which was right beside me.

Happens to the best of us, eh? This is how 45 year old Mary Bale from Coventry in the UK described the bizarre lapse of judgement that has catapulted her to global interweb fame in the space of a few days.

Lola the cat’s owner, Darryl Mann, heard her piteous yowling inside the wheelie bin outside his home fifteen hours later. Unluckily for Mrs Bale, her random act of kitty cruelty was captured on Darryl’s security cameras and promptly uploaded to YouTube by his wife, Stephanie. It wasn’t long before the resourcefulness of crowds tracked her down, and now she’s news from the Washington Post to the Sydney Morning Herald.

Her name, address, manager’s phone number have been posted online; there are at least 8 Facebook pages denouncing her villainy (not counting ‘Death to Mary Bale’, removed by Facebook). The Sun newspaper in the UK has published a Flash whack-a-mole game (renamed Whack-cat-woman) allowing users to smack Mary’s wicked head as it pops out of wheelie bins.

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Back on YouTube there’s a video entitled ‘Cruel Cat Dumps Woman In Bin (Revenge of Cat)’ in which the tables are turned – a man in a Sylvester the Cat suit dumps an old lady in a wheelie bin.

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Mary’s even got a fake twitter account in her name, CatBinLady, which has her tweeting pathological random acts of weirdness as she goes through her day: “Just kicked the head off next door’s gnome. For a joke. Who’s laughing now though? Not me. Not me.”

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In short – she’s gone VIRAL! In just days.

While notorious Mary is barricaded at home, pilloried by the world’s media, menaced by crowds outside her house and expecting to lose her job, you’ll be pleased to hear that Lola has recovered from her ordeal purrrfectly.


AdNews running competition to find in house social media expert.

January 8, 2010

A subtle but very interesting social media career opportunity appeared on the AdNews newsletter yesterday. In a bid to find the perfect person to run social media at AdNews (or as the ad says “The AdNews Online Ninja”) AdNews has asked for “an original idea that achieves spectacular results” brought to life using digital means along with the plain old CV. There’s not a lot of time to get busy – applications close on Jan 27.

Details here:
http://www.yaffa.com.au/adnews/OnlineNinjaAD.pdf

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Below: Pop Digital culture – Ninja beats Pirate.

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Wikipedia approaches its limits

August 17, 2009

Most of us (internet users) use Wikipedia everyday, weather it’s for work, school, or personal development. It’s a valuable resource for all, young and old.

Recently the Guardian wrote an article about how Wikipedia became one of the biggest repositries of knowledge and what’s install for it’s future.

Personally I think Wikipedia is great but I often wonder: Is Wikipedia’s future bright? Or will it be superseded? How will it change? Is the user experience built to last? Wikipedia illo

“The online encyclopedia is about to hit 3m articles in English – but growth is stalling as ‘inclusionists’ and ‘deletionists’ fight for control.”

Read more here…

Via Guardian.co.uk


UK’s Guardian opens up APIs; Launches ‘Open Platform’

March 13, 2009

In what may be a watershed moment for old media, The Guardian has announced this week their APIs will now be available for third parties to develop applications using ‘full fat’ feeds and complete articles, dating back to 1999.

The move has been explained by MD Tim Brooks as a ploy to “invite the developer community in”, to keep inline with the Guardian being a “value-driven and not a profits-driven” company and to build an ecosystem around its brand.

Detailed information about the release of Open Platform can be found on the Guardian’s website. They’ve even explained how you can use the Data Store for you, should you be interested in such information.

This news comes just after the New York Times unveiled Times Extra, which features integration of related news and blog feeds alongside their online news coverage.

Expect to see more of these moves by old media who are, by all accounts, struggling to fit into a world being progressively dominated by the digital medium.