To pin or not to pin?

April 19, 2012

Amnesia Razorfish, an agency of many facets and faces, has joined the Pinterest train. Why may you ask? Well because it’s the big man on campus, socially media speaking.

Plus we get to pin cool stuff like this:

Freddy Mercury riding Darth Vader.

According to Google Ad Planner, Pinterest drew 38 million unique visitors globally in March, which is up from 23.7 million in February and 3.5 million in September last year.

The Los Angeles Times reported how Pinterest is ranked the third-most-popular social networking site behind Facebook and Twitter and the trend is set to rise.

There are articles dedicated to fighting or nurturing Pinterest addictions and Repinly is a page created for the sole purpose of monitoring the most trending Pinterest topics (Food & Drink for now).

So it seems that every marketer, trend observer and media analyst wants a piece of the Pinterest pie, with twitter streams full of answers to the power in a pin.

However for brands, Pinterest is not always the miracle solution for reaching target audiences and, particularly in Australia, the site is yet to prove itself to cautious digital strategists.

For now, these Australian based statistics, found using Google DoubleClick Ad planner, show that while Pinterest is a creative and connected platform, it may not be suited to everybody.

March Pinterest demographics

Pinterest in Australia attracts an older audience, with 34% of users in the 45-54 age bracket.

Of these users, an overwhelming majority (62%) attended ‘some college’ and based on the ‘Audience Interests’ below, the types of colleges become clear.

The most interesting statistic shows that where globally women comprise 72% of pinners, in Australia men are leading the game taking their 52% cut of people pinning.

So what does this mean? Are Australian men less averse to the pictures of cupcakes, Martha Stewart-esque home renovations and wedding dresses dominating Pinterest?

This ostentatious display of everything girly is responsible for the Pinterest inspired site, Gentlemint, that with its mustache logo and promise to be a ‘mint of manly things’ abhors anything with glitter or kittens.

Just like Pinterest, Gentlemint is invitation only and once accepted, men can pin images on “one of the more manly websites on the planet”.

So, what’s on Pinterest that Australian men go gaga over?

Kristie

@kristiebeattie


Razorfish Outlook Report 11 (vol 10)

November 11, 2011

Our new global Razorfish Outlook Report 2011 (vol 10) is out people.

If you’re not familiar with the report it is compiled by Razorfish in the U.S. and provides an in-depth analysis of emerging trends in media, technology and creativity.

A major theme from  this year is collaboration, content and relationships defining a new approach in media.

The year in digital media is reviewed here and other hot topics include:

Game Mechanics

How the Social Cloud can Accelerate Brand Interactions

Forget Mobile, Think Multiscreen

The Importance of Agency Collaboration

The Report is also available in presentation format here and you can follow the conversation on Twitter using the hashtag #orv10.

Happy reading.


Well done Becki (thanks News Digital Media)

November 30, 2010

becki winner

News Digital Media recently ran a promotion where you could win lots of prizes including the chance to be an Agency Hero. So guess who won an Agency Hero Award and $5000 for our Christmas party? Becki Luxton! @bexlux

In her own words..

‘Every week I correctly answered the quiz and it turns out I’m the hero! We have a giant cheque (I’ve always wanted one of those) and a week to plan our ultimate Christmas party. Thanks News Digital!’

You were already a hero in our eyes Becki, but here’s to News Digital for spotting it too!


The Razorfish 5: Five Technologies that will Change Your Business

February 16, 2010

In the last 10, the world has moved into digital. The word “digital” itself underlines the major role of technology. This year our Razorfish team led by our CTO Ray Velez created a report of 5 Technologies that will have great significance this year.

  1. Cloud services and open APIs will become essential for social brands, making it easier for businesses to tap into the consumer’s social graph.
  2. Reliance on the cloud’s infrastructure will continue to grow as the need for real-time scalability becomes increasingly critical for survival.
  3. Multi-touch technology, which has already become mainstream in consumer devices, will infiltrate retail and business environments so extensively that it will become expected.
  4. Improved hardware and connectivity will help mobile make the final transition into cloud-based data that allows the user to learn the world around her in real time.
  5. Agile and iterative Web development will open new doors for innovation by allowing developers to innovate and adjust products based on immediate customer feedback.

To read more about it or download the report: http://razorfish5.razorfish.com.

The Razorfish 5 Report
The Razorfish 5

Jobs: Creative genius required

February 15, 2010

We’re after a creative to come up with brilliant digital ideas.

Read the rest of this entry »


The First Ten Years of Search

February 4, 2010

Search just finished its first decade! Our US Search teams have put together a look back over the past 10 years and key milestones which have shaped the search landscape today. It’s amazing how far the industry has come in such a short space of time and how much it has changed. Most notably, back in 2000 Google was the default search engine for Yahoo users and now they’re main competitors!

Click here to see The Decade in Search highlights and below our thoughts from Amnesia, it’s effect on the APAC region and what the future is set to hold – for the moment at least!

Why has Google become so strong?

  • Leading innovation, products and add ons that are simple for consumers to use and make Google the one-stop shop for consuming and sharing online
  • For advertisers they have developed user friendly interfaces, in-depth reporting and free applications such as Analytics and Insights to make sure we can target consumers as effectively as possible on the Google network
  • Both Yahoo and MSN have both lagged behind in innovation which has ultimately held back their advancement in the majority of APAC

Key Changes for the APAC region:

  • Reputation management – the force that is social is an exciting time as online becomes more of an open forum. As search engines start to rank more and more social content the process of reputation management becomes more challenging and also brings up the age old question – is all news good PR?
  • Censorship – hot topic at the moment especially here in Australia. Is the free availability of information set to end? We’ll be keeping a close eye on proceedings and also the effects this may have on advertisers
  • China is the key market for change, with recent heavy news coverage that Google may pull out over a combination of high levels of censorship and hacking linked to the government.
  • Accessibility – the imminent launch of new devices, such as, the iPad and Android phones, will open up the way people can search and the frequency in which they can do it
  • Bing – Microsoft’s new search engine has reportedly been growing, albeit at a small rate. It will be interesting to see locally if consumers in each market will transition once it comes out of Beta and all features are available. Look out Google? Only time will tell!

All in all we are about to enter the next chapter in Search. Especially here in APAC where there are many different types of market, from emerging to mature and everything in between. The key to success is strategy localisation to ensure your advertising is meeting the needs of consumers from very varied backgrounds.


Amnesia Razorfish does Movember

November 26, 2009

The month of mo-growing, mo-itching and mo-ridicule is almost over. Amnesia have shown sterling character with their Movember efforts … and raised rather alot of cash. For the benefit of our overseas friends, the rules are simple: Grow a ‘Mo’ and raise money for men’s cancer and depression charities. 

Now many of you (yes you – working in other Razorfish offices around the world) haven’t donated yet. Please dig-deep and support the Amnesiafish crew and this very worthy cause. Ends Monday when we will announce our final team total.

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@handypearce (Team Captain)


Introducing Razorfone: Simplifying Buying Decisions in Retail

November 25, 2009

Razorfish is proud to present Razorfone. The latest multi-touch project from Razorfish’s Emerging Experiences Team.

From the Emerging Experiences blog:

“Customers are being faced with increasingly complex buying decisions, especially when it comes to technology and services. As a result, increased pressure is being placed on store associates to provide knowledgeable service to customers. Our Emerging Experiences team used this opportunity to develop a solution to demonstrate how an immersive interactive experience can assist customers and store associates with complex buying decisions in a retail setting.”

Using Windows 7, the Razorfish Touch Framework and NextWindow touch screen technology, Razorfone is another example of how multi-touch experiences are going to become a bigger and bigger part of our lives.

Kudos to the Emerging Experiences Team!

 


FEED: The 2009 Razorfish Digital Brand Experience Report now available

November 9, 2009


“In today’s increasingly digital world, the experience is the message.”
Razorfish’s Group Vice President of Experience Planning Garrick Schmitt (@gschmitt) introduces the 2009 FEED Report, a concise and invaluable output of leading edge digital consumer research.

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Topics include:

  • Digital Brand Experiences Create Customers
  • Actions Speak Louder Than Advertising
  • Digital Fluency
  • The Language of Love for Brands? Deals.
  • Measuring Brand Engagement

…and more.

“This report is probably the best analysis of online consumer behavior” according to Guy Kawasaki.

Check out the blog:
http://feed.razorfish.com/

Download the report:
http://feed.razorfish.com/downloads/Razorfish_FEED09.pdf

If you want to tweet about the report, use the hashtag #FEED09.

@iclazie


The 2009 Croissant Games

October 23, 2009

On October 14th 2009, Razorfish formally joined the Publicis family. As Razorfish offices all around the globe celebrated with a glass of Bollinger and a boursin cracker, the Aussies did something a little different.

Ladies and Gentleman, Mesdames et Messieurs I give you The 2009 Croissant Games.

 
And some pics from the day here

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@handypearce


Twinfluencers Experiment: Watching Australian and US Journalists, CEOs and Twitterati using Twitter

August 24, 2009

An experimental site, www.twinfluencers.com created by Amnesia Razorfish launched ‘softly’ today. It takes a live look into “influencers” and what they are saying on Twitter as it happens.

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www.twinfluencers.com monitors US and Australian Journalists, Twitterati and CEO’s

What does Twinfluencers do?
Twinfluencers is a dashboard showing live tweets from Twitter users considered to be influencers within specific groups (Journalists, CEOs and Twitterati). Currently we are breaking these out into Australia and US regions.

FAQs:
So what’s the point?

Whilst there are many tools which track trends, hashtags from the masses this tool takes another angle and provides a peek at live information being generated from these influencer groups. You can jump in at any time without needing to be a Twitter user. It also saves you having to follow and segment the 900(ish) people that Twinfluencers is watching!

Why did we build Twinfluencers?
Firstly, we love doing experiments – the point is we’re not 100% certain of ‘what comes next’. Secondly, we’re of the school of thought that if we’re going to become better at working in social media then “doing stuff” is the way to go. Building the tool may prove useful or useless, but the mere act of building it allowed us to learn some new things. We might yield some insight and analytics that become usable -that would be a bonus. Finally– we couldn’t find a tool that produced what we wanted to see so decided to do it ourselves (although half way through build we found a similar tool muckrack.com for US journos which is actually very good).

What might the site do in the future?
The lists will be keep being compiled and updated. We may add other countries if the demand is there. It would be nice to see some historical data, trends etc from these groups. There are a few minor UI tweaks to be made. We’ve already been asked to do a celebs version, although we specifically avoided celebrities in this round. Alternatively – if we learn nothing or find something better to do then maybe it will just fade away 😉

How many people are in the lists?
At time of writing, but being updated regularly at present;
Australian: Journalists (500) Twitterati (101) CEOs (30)
USA: Journalists (105) Twitterati (101) CEOs (30)

Where do the lists come from?
This was possibly one of the harder parts of the experiment and something we consider to be work in progress:

  • Journalists: We received lots of help from Dave Earley (@earleyedition) in sourcing a very consolidated list of Australian Journalists. US Journalists came from a variety of public sources and some Razorfish US assistance – we also decided to limit the number down to about 100, compared with a much more expanded number of Australian Journalists.
  • Twitterati: This was a slightly tougher list to quantify. In the end we based the list mainly by combining and filtering results from Grader, Retweetability index, Twinfluence, Twittercounter. We removed known ‘spammers’ or those using ‘follow agents’ to grow their count and occasionally factored in the start date of the account (earlier being better).
  • CEOS: Various sources (some tips) including Laurel Papworth.

How can I get my hands on the full list of these groups?
Whilst we’re still in beta testing we’re not openly distributing. The plan is that if the site generates any ongoing interest we will open the lists up – initially to individuals who are willing to contribute to the ongoing maintenance of the lists, and then open to public. Please remember, keeping these lists up to date is quite a lot of hard work.

”How can I get on the list? ARrgh – I deserve to be there!”
Firstly – tweet something and wait a couple of minutes (there can be a delay before you see your tweet appear). Not there? Yes… We know how this works and of course there are people who should be on there who aren’t and vice versa. We’ll keep adding but we’re trying to make this less about the egos, more about a tool that offers some value that we can learn a little from. For those who believe they have been wronged (and we do not mean to wrong anyone) there are some instructions on the site at the bottom of the page to suggest follows, “but” we will apply the same filtering and vague scrutiny to try to keep a balance. 🙂


Amnesia Razorfish is Hiring

July 7, 2009

growing

We’ve told you we’re growing yes, and now we have a short description of all the roles we have on offer!
Take a gander at all the roles below and don’t be afraid to pass them on if you know some awesome people who might be right for us.

The positions we are currently recruiting for are:

Group Account Director

Coming on board as our new GAD (Client Services), your core focus is to manage our awesome Account Directors and Account Managers who are responsible for deliverables across all accounts. Having 8-10 years experience in marketing and client management under your belt, we can rely on you to keep clients close and generate revenue so that we can continue hiring.

Senior Account Manager

We’re looking for some strong Senior Account Managers to join our Client Services team. Help Amnesia Razorfish grow and develop solid relationships with clients and manage day-to-day account service. Read the rest of this entry »


Razorfish Emerging Experiences blog and labs

May 22, 2009

If you’re into the next generation of devices, technology, multi-touch – check out the new Razorfish blog ‘Emerging Experiences’ – http://emergingexperiences.com – there’s some really fascinating content to explore. As we move from the GUI (Graphic User Interface) to the NUI (Natural User Interface) this is great first look into what’s coming.

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