Think Insights with Google, research tool for marketers

December 19, 2011

*Quick pop quiz…

1. How many hours of video were uploaded to YouTube in 2010?

2. What percentage of smartphone owners, use their device while shopping?

3. What Australian state most frequently searches for the weather forecast?

As a planner, I’m always chasing that one research tool to bring them all together, and while Think Insights with Google attempts to do just that, it does fall short in a few areas. It’s missing the core search functionality that is the cornerstone of Google’s business. After all, the nirvana of a planner research tool would provide just that, a simple way to intelligently search and prioritise, facts, stats and behavioural trends based on a simple question, such as: ‘How many Australian’s use their laptop in the kitchen while cooking?’

On the flip side, this is a good resource if you are looking for general information on search and mobile related topics, particularly for Google brand related products. And, it does include over 100 custom reports, so you can certainly pop it on the list of go-to resources for all things digital.

My personal favourite resources on the site are: Our Mobile Planet tool (though the data is a little shady for the emerging markets such as India and China) and the Research Library finder.

Ultimately, Think Insights with Google is the perfect tool for media planners, and a useful resource for digital strategists too. Despite it’s downfalls it is one of the best free resources that I have found.

@mariagioffre

 

*Answers

1. 13 million hours

2. 70%

3. Victoria

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Razorfish Outlook Report 11 (vol 10)

November 11, 2011

Our new global Razorfish Outlook Report 2011 (vol 10) is out people.

If you’re not familiar with the report it is compiled by Razorfish in the U.S. and provides an in-depth analysis of emerging trends in media, technology and creativity.

A major theme from  this year is collaboration, content and relationships defining a new approach in media.

The year in digital media is reviewed here and other hot topics include:

Game Mechanics

How the Social Cloud can Accelerate Brand Interactions

Forget Mobile, Think Multiscreen

The Importance of Agency Collaboration

The Report is also available in presentation format here and you can follow the conversation on Twitter using the hashtag #orv10.

Happy reading.


Ultimate list of Cool Touch and Gesture Based Video Walls

February 17, 2011

So who has the best interactive walls? Here’s some of our picks below. As we move into a world which is transitioning to devices using the NUI (Natural User Interface) there’s a lot to keep an eye on. If you know any more please post them in the comments.

1.University of Groningen:
Pros: Looks awesome, very responsive. Multi-user capable.
Cons: You can’t go out and buy one off the shelf. Touch based only?


2. Microsoft Xbox 360 Kinect AND Windows Phone 7, working together!
Pros: Kinect SDK on the way for PC (fingers crossed) so a very affordable way to develop. Multi user. Facial recognition. Supports second screen in this video.
Cons: None. Seriously! SDK pending, this will be the easiest entry point to start building your first video wall.


3. Toyota Vision Multi Touch Wall:
Pros: Massive 82 inch screens at high res. Very responsive.
Cons: Expensive setup.

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4. HD 18 Screen 20 ft Paint Wall with iPad integration.
Pros: Very cool. Huge. HD. Responsive. Works with a second screen (iPad)
Cons: Looks a bit like a one off application for now. Can’t go out and buy one.

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5.Yahoo’s Gesture based Video Wall. http://vimeo.com/19177169
Pros: Looks good, hi-resolution and seems responsive.
Cons: Tiled screens. Looks like only one user at a time?

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6. Microsoft LightSpace
Pros: It’s a true 3D interface for an entire toom. It projects working interfaces onto your arm/ hand.
Cons: Early days. Long way to go here (but still very cool).

7. Hard Rock Cafe Vegas:
Pros: Multi user. Smooth and responsive. Great content.
Cons: Looks expensive?

8. Ring Wall http://vimeo.com/6648869
Pros
: It’s a massive 425 square metres in size. Enough room for everyone to play.
Cons: With 15 HD projectors we’re betting the ongoing running costs might stack up? 
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9. The Schematic TouchWall with RFID
Pros: It recognises RFID cards allowing you access to personal info. Social integration.
Cons: Nothing obvious. This wall is pretty cool.
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10. The BendDesk.
Pros: It’s horizontal AND vertical.
Cons: Not quite wall sized! It’s a prototype so a little rough round the edges.

 

11. Canon’s big wall – Expo 2010
Pros: It’s looks big and multi user.
Cons: We can’t quite tell if this is a ‘smoke and mirrors’ job. This video is more about the camera than the wall itself.

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12. HP’s video wall of touch (link):
Pros: Nice tight looking tiled screens. Cons Already looking a bit dated compered to the others. Touch only. Touch looks a little laggy.
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13. The Giant iPhone – Table Connect
Pros: Pretty simple concept. Just plug in your iphone and mount it on a wall!
Cons: Do they make a wall sized one yet?

We’re pretty sure we’ll be seeing a lot more of these soon. Please send us any good ones we might have missed! 🙂


Unboxing the Parrot AR Drone

October 26, 2010

We love unboxing gadgets! …and the AR Drone from Parrot is GREAT fun. The Drone is controlled via an iPhone app which works by tilting your phone to steer whilst viewing a live video feed through a camera mounted in the Drone. It’s a truly usable Augmented Reality device.

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How to buy in Australia: We ordered it from Amazon.com. It took 3 days to be delivered to Sydney from the US and cost just under $350.00 AUD including delivery.

So here it is the unboxing through to a test flight…

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Amazon delivers it in a HUGE box…

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Slightly smaller, but still big box inside…

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The Drone is neatly packed surrounded by protective cardboard.

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No unwrapping necessary. It pops straight out. Nothing to assamble.

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Battery, battery pack and stickers for the external shell.

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It comes with the outdoor shell, and adaptors for Au, UK, US, EU.

Below: Unboxed looking at home in the studio…

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Below: @bradyohalloran takes an instagram photo of the AR Drone:

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Below: Flight Test: This a video taken from the Drone’s camera in the studio.

Below: We do like the idea of attaching a GoPro camera to the Drone to attain HD video – here’s a nice clip of someone flying the drone pretty high… (you can unlock the altitude sensor in the iphone app allowing you to go up as hi as the wifi lets you).

Below: The Promo Vid for the AR Drone.

Things you should know before you buy:

You get one battery that lasts for about 15 mins flying time.
Charger comes with four adaptors incl AUS, UK, US, EU.
You need an iphone or ipod touch to control it.
You don’t need a wifi network (the Drone creates one).
It takes about 5-10 mins to get to grips with the controls.
You need a seperate app to record video.
Onboard Video is 15fps
There is a secondary camera on the bottom of the Drone.
You need 2 of them to have a virtual dogfight.
It’s much bigger than it looks.
It’s a lot of fun.


Alan Wake – The Project

May 12, 2010

Here’s a little something we worked on recently for Xbox Australia that was pretty fun. We kidnapped a bunch of Xbox gamers, stuck some probes on them and then left them alone in various locations at the Quarantine Station at Sydney’s North Head. Oh, yeah, they got to play Alan Wake before anyone else in the country.

Interesting to see how the body responds to intense situations in games. Alan Wake has its share of them too. I’ve had a go myself and I’m in no hurry to go wandering in the woods at night any time soon.

Check the site out at http://www.xbox.com.au/theproject/

There’s some more videos you can check out and a bunch of pics on Flickr.


The future of touch includes a stylus

April 10, 2010

Even though Apple’s Steve Jobs was very clear about not liking a stylus, it looks like Microsoft Research went back to it to combine it with touch input and give the user new tools that weren’t possible before.

Of course this comes from the research department and might never see the day of life, but it looks awesome and I can see this “addition of the past” bringing some useful things to the end user.

check out the video

@maniac13


iPad vs Kindle vs Rock

January 28, 2010

So how does an iPad really stack up against its competitors? We did a quick analysis and compared it with the Kindle and a ten thousand year old rock. The results are in:

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Sidenote: Just for fun ok! Also full respect and homage to the original iPhone Vs Rock parody from a few years ago (author unknown) here: