Legally stream (almost) all the music you want in Australia – for free.

December 16, 2010

We all like music, right? I mean, some of us profess to enjoy it more properly, appropriately or adequately than others – this here Superior Hipster for example:

…but when you get down to it, pretty much everybody likes it.

So, we all want more of it, right? Thus the dawn and success of the iPod, and various other MP3 players. We could carry our thousands of tunes with us everywhere we went, beautiful.

Read on through my rambles to find out what I think the best music streaming service available to Australians is (so far). Read the rest of this entry »


Unboxing the Parrot AR Drone

October 26, 2010

We love unboxing gadgets! …and the AR Drone from Parrot is GREAT fun. The Drone is controlled via an iPhone app which works by tilting your phone to steer whilst viewing a live video feed through a camera mounted in the Drone. It’s a truly usable Augmented Reality device.

 image

How to buy in Australia: We ordered it from Amazon.com. It took 3 days to be delivered to Sydney from the US and cost just under $350.00 AUD including delivery.

So here it is the unboxing through to a test flight…

image 
Amazon delivers it in a HUGE box…

image
Slightly smaller, but still big box inside…

image
The Drone is neatly packed surrounded by protective cardboard.

image
No unwrapping necessary. It pops straight out. Nothing to assamble.

image

Battery, battery pack and stickers for the external shell.

image

It comes with the outdoor shell, and adaptors for Au, UK, US, EU.

Below: Unboxed looking at home in the studio…

image

Below: @bradyohalloran takes an instagram photo of the AR Drone:

image

Below: Flight Test: This a video taken from the Drone’s camera in the studio.

Below: We do like the idea of attaching a GoPro camera to the Drone to attain HD video – here’s a nice clip of someone flying the drone pretty high… (you can unlock the altitude sensor in the iphone app allowing you to go up as hi as the wifi lets you).

Below: The Promo Vid for the AR Drone.

Things you should know before you buy:

You get one battery that lasts for about 15 mins flying time.
Charger comes with four adaptors incl AUS, UK, US, EU.
You need an iphone or ipod touch to control it.
You don’t need a wifi network (the Drone creates one).
It takes about 5-10 mins to get to grips with the controls.
You need a seperate app to record video.
Onboard Video is 15fps
There is a secondary camera on the bottom of the Drone.
You need 2 of them to have a virtual dogfight.
It’s much bigger than it looks.
It’s a lot of fun.


UK Space Agency’s digital goof: Plans Asteroid avoidance using Yorkshire Fencing Company!?

September 21, 2010

It’s been in the news UK now has its very own Space Agency.It’s a serious business and cost 40 million pounds to set up and has 230 million in funds. So how will they prevent disaster and stop asteroids (or NEO’s)? Turns out a small Yorkshire fencing company is the solution (although they probably have no idea about it yet).

image
http://www.ukspaceagency.bis.gov.uk/Discovering-Space/Our-Solar-System/8037.aspx

The UK Space Agency links directly to the SPACEGUARD CENTRE that will save us all if there is a problem. (original page here).

image clip_image002

Welcome to Spaceguard, protector of the earth and asteroid attacks. Yep, they sell fences in Yorkshire…

clip_image004

 

Obviously this is a mistake. Rather an amusing one though…
We think they probably meant to send people to this site http://www.spaceguarduk.com/ not this one http://www.spaceguard.co.uk/

Conclusion:
Digital Marketing Lesson #276: Always check your Hyperlinks 🙂


Mashable’s iPad 3G Review: for Australians and Lazy People

May 3, 2010

Mashable have a really fantastic review of the 3G incarnation of the iPad – it’s a bit long though, so I’m going to shorten it down to only the necessary information (for lazy people) and throw an Australian perspective in at the end to balance out their US-centric complaints.

Find the review summary, and Australian perspective after the jump. Read the rest of this entry »


Enter the Jelli

February 10, 2010

The clever music nerds over at http://www.jelli.net have just made internet radio a wee bit more interesting.

You sign up, pick a tuner, there’s a ridiculously long list of tracks (and you can place suggestions to add more) that each have a vote count. Cast your vote, and move your favourite tracks up the playlist.

Need to hear something ASAP? Use a precious power-up (a Rocket) and shoot that tune into the public view, call for votes, team up with other listeners, and get it on the air. See something you desperately need to never hear again? Use a Bomb, send that garbage to the very bottom of the list.

It gets a little more interesting than that, if you Rocket a song into the player, for all to hear – and The Majority are loving your choice, they’ll click the “Rocks” button, should the rock metre fill up, you’ll get your Rocket back, giving you the power to choose again. If not, too bad, at least you got to hear your song.

If the track is filling the listeners with bile and rage, they’ll hit “Sucks” – enough suckage and that track is pulled off the air, immediately.

After a week or so of testing, Jelli has proven to be addictive through the game-ish aspect, but also excellent for discovering new music through the choices of fellow listeners. Honestly, I can’t recommend it enough.

That should be reason enough to take it for a spin, but there’s one more tidbit that bears mentioning. They’ve managed to ally themselves with 2dayFM via http://www.choosethehits.com.au – and this occasionally leads to Jelli voters controlling the 2dayFM radio waves for various timeslots.

So if you like the idea of having a say in what the radio plays, and forcing everyone to listen to the music you like… then you probably want to head on over and exercise your right to vote.


The First Ten Years of Search

February 4, 2010

Search just finished its first decade! Our US Search teams have put together a look back over the past 10 years and key milestones which have shaped the search landscape today. It’s amazing how far the industry has come in such a short space of time and how much it has changed. Most notably, back in 2000 Google was the default search engine for Yahoo users and now they’re main competitors!

Click here to see The Decade in Search highlights and below our thoughts from Amnesia, it’s effect on the APAC region and what the future is set to hold – for the moment at least!

Why has Google become so strong?

  • Leading innovation, products and add ons that are simple for consumers to use and make Google the one-stop shop for consuming and sharing online
  • For advertisers they have developed user friendly interfaces, in-depth reporting and free applications such as Analytics and Insights to make sure we can target consumers as effectively as possible on the Google network
  • Both Yahoo and MSN have both lagged behind in innovation which has ultimately held back their advancement in the majority of APAC

Key Changes for the APAC region:

  • Reputation management – the force that is social is an exciting time as online becomes more of an open forum. As search engines start to rank more and more social content the process of reputation management becomes more challenging and also brings up the age old question – is all news good PR?
  • Censorship – hot topic at the moment especially here in Australia. Is the free availability of information set to end? We’ll be keeping a close eye on proceedings and also the effects this may have on advertisers
  • China is the key market for change, with recent heavy news coverage that Google may pull out over a combination of high levels of censorship and hacking linked to the government.
  • Accessibility – the imminent launch of new devices, such as, the iPad and Android phones, will open up the way people can search and the frequency in which they can do it
  • Bing – Microsoft’s new search engine has reportedly been growing, albeit at a small rate. It will be interesting to see locally if consumers in each market will transition once it comes out of Beta and all features are available. Look out Google? Only time will tell!

All in all we are about to enter the next chapter in Search. Especially here in APAC where there are many different types of market, from emerging to mature and everything in between. The key to success is strategy localisation to ensure your advertising is meeting the needs of consumers from very varied backgrounds.


iPad vs Kindle vs Rock

January 28, 2010

So how does an iPad really stack up against its competitors? We did a quick analysis and compared it with the Kindle and a ten thousand year old rock. The results are in:

image

Sidenote: Just for fun ok! Also full respect and homage to the original iPhone Vs Rock parody from a few years ago (author unknown) here:


Thoughts on Silverlight

January 22, 2010

Great article and helpful insight about Big Spaceship’s experience working with Silverlight.

“I had the pleasure of diving headfirst into Silverlight in building the Victoria’s Secret Fashion Show. I walked in with the same sort of attitude that I believe is prevelant across the industry at the moment — Silverlight is an inferior platform, that we were working with a Flash wananbe and that this would be to the project’s detriment. Why use Silverlight when I can already know Flash so well? It does the same things as Flash anyway, right?…”

image

Read the full article…

via Big Spaceship

@dankrause


Social Media Site with a twist. You pay up if you don’t Stickk to your commitment.

January 4, 2010

Interesting twist on an old idea but using social media – with a financial incentive. You chose your goal but if you don’t stick to those goals you lose the money you pledged to keeping that goal. You have to appoint a referee and of course gather your supporters to watch you keep or lose your money. Visit the site: http://www.stickk.com/

image 

 

Below:
Example of someone trying not to drink so much. You can see that so far they have lost $20 of the $240 pledged.

 image

 

image


Historical Moments of Internet Social Power Changes

October 27, 2009

I was just checking my folder where I keep interesting screenshots of stats (ok, I admit they’re probably only interesting to me but hey… I just like sharing). So here’s some ‘interesting’ moments where power shifts occur in the world of social and UGC. (Note: Stats are from the publicly available Alexa site). Note that I screen grabbed these at the time and saved them because there’s not always a guarantee you’ll be able to get the data in the same state in the future. Currently Alexa now only goes back 2 years since they changed their data analysis so the first screenshot below is something of a collectors item (if you collect screenshots of stats that is).

~ @eunmac

Below: Jan 2007 YouTube clearly passes MySpace.

image

Below: What has happened since (in a little under 3 years)

image

Below: Another change in global domination in 2009. Facebook passes YouTube in July.

image 

Below – What’s next? Despite the hype surrounding Twitter it’s got a long way to go to catch Facebook which continues to grow at a phenomenal rate with YouTube appearing pretty solid – although interestingly Twitter appears to be now on par with MySpace and looks set to pass it next month.

 image


Who is Fake Stephen Conroy? Full list of Suspects.

March 9, 2009

This week the “REAL” Politician, Senator Stephen Conroy acknowledged the “FAKE” Stephen Conroy (http://twitter.com/stephenconroy) via (article on SMH) as “healthy satire” so we thought we would start the cheeky hunt for the person behind the mask. We don’t really want the person ‘outed’ per se as it’s much more fun not knowing, but below is the list of 25 suspects to date:

image Name: Fake Stephen Conroy
Location: Canberra
Bio: I’m a 45 year old politician who’ll do anything to please you, baby. Don’t worry girl, I gots “protection”, and it’ll degrade my performance all night

Firstly, let us pay homage to the Fake Stephen (FSC). He’s actually pretty funny, satirical and most agree that the character is very well written. So… who’s doing the writing? We suspect it’s someone who’s already active on Twitter already – ie; they have two accounts running. At time of posting FSC is only following 69 people so we suspect that the guilty person may be linked to many of these in some way. We trawled various stats, engines and monitored conversations as well as looking through the #nocleanfeed list to come up with the following suspects… 

Update : Although we did discover the real identity of Fake Stephen Conroy during the compilation of the list, we did not include him in there. Unfortunatley the attention appears to have forced his hand  and in fact FSC outed himself a few days ago as Leslie Nasser from Telstra (http://www.linkedin.com/in/leslienassar)

The Suspects behind FST (Fake Stephen Conroy):

  Suspect Modus Operandi Suspect Rating
1 image DuncanRiley
Tipsters think that Duncan is a hot candidate for FSC. That cheeky smile which looks almost identical to FSC’s may hold the key.
9/10
2 image[99]  Warlach
A serious suspect, Warlach has been around long enough to know the tricks. Known to have created fake twitter accts in the past. Is FSC his creation?
9/10
3 FullTimeCasual
A new entry on the list but a red hot suspect. His suspicious lack of a photo in his twitter avatar may mean he can slip into the darkness easily if found guilty.
9/10
4 image DHughesy
We have been informed that this infamous Aussie comedian may be practicing using FSC for some cool new comedy about Twitter. We suspect FSC’s words are too big for Hughsey, but he still makes the list.
8/10
5 image[95] BarrySaunders
Normally gets highly involved in twitter conversations but not with FSC. Makes him look like a real suspect in this case.
8/10
6 image[101]  Servantofchaos
Respected blogger and Tweeter, possesses a similar sense of humour to FSC. A prime suspect.
8/10
7 image TrevorYoung
FSC insiders say suspect is based in Melbourne. Trevor Young’s writing skills certainly fit the bill as a PR WARRIOR…
8/10
8 image[106]  Mspecht
Definite candidate for the job and big nocleanfeed enthusiast. No twitter history with FSC makes him a suspect.
7/10
9 image[114]  Turnbullmalcolm
What better way to oust the current government than being the mastermind of the FSC twitter account? Must be a suspect.
8/10
10 image Wolfcat
Should have been in the list earlier – has been active on Twitter for a while and knows the tricks.
8/10
image[115]  cameronreilly
Top 5 Tweeters according to Grader.com, long history in the interwebs and definitely would have no fear of being FSC.
8/10
image[76] JonoH
First person who FSC followed. Must be a prime suspect.
8/10
image[107]  Jimboot
One of the more active people in ‘nocleanfeed’ a hot tip to be FSC.
7/10
  image renailemay
The only published interview with FSC was conducted by the Editor of ZDNet.com.au. This makes him an instant suspect. Is this man the Peter Parker of Twitter? Hmm…
7/10
image_thumb[26] Silkcharm
She has her mitts in everything else social so makes the list by default. Very few msgs to FSC makes her a prime suspect.
7/10
image[107]  Jimboot
One of the more active people in ‘nocleanfeed’ a hot tip to be FSC.
7/10
image[109]  Trib
With a mass of followers and outspoken character, he’s conveniently located in Canberra. Is he the real FSC?
7/10
image[106]  Mspecht
Definite candidate for the job and big nocleanfeed enthusiast. No twitter history with FSC makes him a suspect.
7/10
image[127] JJprojects
With 3000+ followers, a twitter junkie, nocleanfilter advocate put JJ high on the suspect list.
6/10
image[113]  Nickhodge
Microsoft’s local pin up Twitter Star has a dry earthy wit similar to FSC. Talks to FSC a lot, but could this be a cover?
6/10
image[111]  andrew303
Known to have more than one twitter account, is Australia’s most followed person on Twitter the guilty party?
6/10
image[96] Stephen Conroy (the real one)
The perfect double bluff?
You see… he’s not on Twitter, …or is he?
6/10
image[108]  Bronwen
Describes herself as combatant, maybe FSC is Bronwen’s side project. No contact with FSC to date – is this an alibi or evidence?
6/10
image_thumb[18]  Aramadge
News.com.au reporter that may see FSC as an interesting side project for a forthcoming story.
5/10
image[86] Granleese
First person to respond to my request for information and leads about FSC. Makes him an instant suspect.
4/10
image[112]  Mpesce
One of the last remaining people with a cross on their avatar’s mouth, is this inventor the real inventor FSC?
4/10
image_thumb[21] Mumbrella
Journo Tim Burrowes loves controversy so why not create it himself? Perfect motive with timing similar to launch of his mumbrella blog. Did FSC attract a few extra visitors?
4/10
image[97]  Acatinatree
Filmmaker. Active, lots of followers. Has a sense of humour. FSC might just be a side project for her…?
4/10
image[100]  markpollard
Strategist, highly active in Twitter, His no fear cheeky sense of humour puts him on the list.
3/10
image[105] KevinRuddPM
He doesn’t use his own Twitter account too much – possibly because he’s so busy running the FSC twitter account.
3/10
image[110]  eunmac
As the author of this post, this could just be a diversionary tactic. Maybe I am FSC, or maybe not? Hmmm.
3/10
image[119] OzDJ
Came up as the first suspect when I used a Twitter tool to find similar people to FSC.
3/10
image[91]  Eskimo Sparky
Husband, Father, Political impersonator? Is an instigator of prior twitter crimes such as Velociroflcoptersaurus.
3/10
image_thumb[20] Stilgherrian
Political, outspoken, but would he send so many tweets to FSC?
3/10
image[98]  Likeomg
Social Media Advisor at Amnesia and copywriter. Would certainly possess the skills but may be too occupied by other things.
2/10
  image JoelyRighteous
Has not been posting much recently. Possibly to distracted by his FSC account?
2/10
  image Davidlmorris
Very quick to dismiss some of the suspects on the list. Is this the real FSC revealing himself inadvertently?
2/10
  image LesleyWhite
Conveniently “wishing” she was on the list may make her an outside possibility.
2/10
image[131] Julian Cole
He manages to get his name on every other list so may as well stick him in this one just in case he is FSC…
2/10
image[123] DanWarne
Another journalist for the SMH active on Twitter. Pops up on FSC’s follower list too. Is he just interested , or IS IT HIM?
2/10
image SpellrUs
Claims he should be a suspect. Always struck me as being too much of a nice guy, but you then again, those are the ones you have to watch…
2/10
image_thumb[19] ProBlogger
Too busy tweeting tips to be a real suspect, but may be a dark horse in the matter.
1/10
  image InJoke
There is no chance that InJoke is the real FSC, but they felt that it would help them with the ladies if they made the list. OK good luck with that…
0/10

Breaking Update:
Suspects were seen changing their avatars to that of Stephen Conroy’s – presumably to protect their real identity.

 image
Above: View in Tweetdeck as some of the accused changed their avatars.

If you are on the list but you strongly wish to deny that you are not fake @stephenconroy post a comment with your full denial and alibi.

If you really are fake @stephenconroy (and not on the list and would like to be, follow @eunmac on Twitter and DM a message. We will keep it a secret.)


Why TweeterGetter will not and does not work.

February 16, 2009

The site Tweetergetter.com offers a ‘pyramid-like’ system suggesting that from a single tweet you could net 19,530 followers within 5 degrees of retweet from a single tweet.

image

In the last 7 days GaryMcCaffreys message has been retweeted over 11,000 times. This Retweet is a “forced” tweet that occurs when a user enter their twitter name and password. The verbatim message below is delivered to your followers with your name inserted at the end of the tweet.

“RT @garymccaffrey has a crazy idea. 19,530 new twitter followers in 30 days? Check it out http://tweetergetter.com/username

image
Shown above: RT Data from Retweetist.com on the above retweet: (http://www.retweetist.com/users/garymccaffrey)
Note that the decay has already started in terms of the viral effect with the retweets peaking on Feb 12.

The logic as shown at retweetist.com.

image

Of course like most pyramid schemes the offer seems logical, but it of course is flawed – the maths require perfect conversion with no dropoff at any stage in order to get close to the numbers shown. No matter how early you jumped in on the chain, the slightest splintering drops users out of the pyramid as quickly as they came in.

The Evidence:
We took a broad sampling of around 30 users who signed up to the scheme early on and tracked their results through http://www.twittercounter.com. Results showed that in most cases the growth was limited to a handful of followers usually around 15-20, nothing like the dozens, hundreds or thousands of followers that tweetergetter suggested was possible. The fact that the curves we see level off very quickly in each case is evidence that the model is not sustainable. If tweetergetter was working, the curve should actually be accelerating upwards fairly quickly, especially with the nature of fast burnout that naturally occurs with tweets which have a very short shelf life. Viral behaviour is normally recognisable as a distinguished ‘J’ curve and indeed the tweetergetter chart above suggests that is what ‘should occur’ “even with conservative estimates”.

Illustrated Samples:
The examples below are a random sample base from some of the 30 that we checked from Feb 11 to today:

Growth of these accounts are provided by TwitterCounter which monitors twitter account growth on a daily basis.

image 

image

image

image 

image

image 

To sample these results for yourself follow the twitter search here then take the user name and append it to the end of the twittercounter url  http://twittercounter.com/ insert_twitter_name

Conclusion:
In a nutshell, the only likely recipient of any mass following is Gary McCaffrey himself (who by default gains a new follower from every transaction). Of course TweeterGetter is essentially an opt-in campaign – so it is simply a case of ‘buyer beware’. It’s up to you if you decide to use the site.

Of course it is also up to you who you might “unfollow” at the end of it all 😉

I’m sure each and every one of you reading this will find many great follows with or without TweeterGetter.
Regards,
@eunmac


Make Me Super – by Kodak

October 17, 2008

Yes – that’s me being a superhero… in Kodak’s shameless grab to print you favourite pic onto a mug, mousemat or deck of cards. It’s still cheesy enough to be likable and fun.

www.makemesuper.com

image

BTW: Is it just me or is the sound broken?
(Link to the one I made is here: http://www.makemesuper.com/index.html?videoid=1_74116&imgid=212147&gender=male&name=eunmac )


Nokia 5800 Music Xpress first thoughts Vs iPhone

October 7, 2008

I held off buying an iPhone 3G, partly because I really like my N95 but mainly because the iPhone lacked a few features I use like video calling, MMS etc. The 5800 MusicXpress is the latest challenger so here’s the first look:

image

What’s good about the Nokia 5800?
– GPS, Bluetooth 2.0
– Flash 9 built in to web browsing (yeahhhhh!)
– Video Calling, VGA res 30fps
– 640×360 screen
– MMS
– TV out
– 3.2 Mp camera with dual flash Carl Zeiss
– Touch screen (but does not look as good as iPhone
– Accelerometer (for switching landscape / portrait modes)
– Weight (109g)
– Price (est 279 Euros)
– All you can eat music downloads coming soon (here)

What’s Bad
– Can’t see any multi-touch in use.
– Nokia just don’t get UI as well as ‘others’ do. It’s still clunky.
– No transitions (moving between any content causes page refresh).
– Fonts + Menus still too big! (This phone has great resolution but Nokia just made everything bigger Argh! Nokia… please – when browsing contacts some of us want the option to not have to scroll through 500 pages of contacts when we could simply see more on one page).

Accelerometer Game on the Nokia 5800:

Verdict:
Q: Should I buy a Nokia 5800 instead of an iPhone 3G?
A: If you want heaps of features then it’s a YES. If you are obsessed with having an eye-candy interface then it’s a NO.