Legally stream (almost) all the music you want in Australia – for free.

December 16, 2010

We all like music, right? I mean, some of us profess to enjoy it more properly, appropriately or adequately than others – this here Superior Hipster for example:

…but when you get down to it, pretty much everybody likes it.

So, we all want more of it, right? Thus the dawn and success of the iPod, and various other MP3 players. We could carry our thousands of tunes with us everywhere we went, beautiful.

Read on through my rambles to find out what I think the best music streaming service available to Australians is (so far). Read the rest of this entry »


Unboxing the Parrot AR Drone

October 26, 2010

We love unboxing gadgets! …and the AR Drone from Parrot is GREAT fun. The Drone is controlled via an iPhone app which works by tilting your phone to steer whilst viewing a live video feed through a camera mounted in the Drone. It’s a truly usable Augmented Reality device.

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How to buy in Australia: We ordered it from Amazon.com. It took 3 days to be delivered to Sydney from the US and cost just under $350.00 AUD including delivery.

So here it is the unboxing through to a test flight…

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Amazon delivers it in a HUGE box…

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Slightly smaller, but still big box inside…

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The Drone is neatly packed surrounded by protective cardboard.

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No unwrapping necessary. It pops straight out. Nothing to assamble.

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Battery, battery pack and stickers for the external shell.

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It comes with the outdoor shell, and adaptors for Au, UK, US, EU.

Below: Unboxed looking at home in the studio…

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Below: @bradyohalloran takes an instagram photo of the AR Drone:

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Below: Flight Test: This a video taken from the Drone’s camera in the studio.

Below: We do like the idea of attaching a GoPro camera to the Drone to attain HD video – here’s a nice clip of someone flying the drone pretty high… (you can unlock the altitude sensor in the iphone app allowing you to go up as hi as the wifi lets you).

Below: The Promo Vid for the AR Drone.

Things you should know before you buy:

You get one battery that lasts for about 15 mins flying time.
Charger comes with four adaptors incl AUS, UK, US, EU.
You need an iphone or ipod touch to control it.
You don’t need a wifi network (the Drone creates one).
It takes about 5-10 mins to get to grips with the controls.
You need a seperate app to record video.
Onboard Video is 15fps
There is a secondary camera on the bottom of the Drone.
You need 2 of them to have a virtual dogfight.
It’s much bigger than it looks.
It’s a lot of fun.


UK Space Agency’s digital goof: Plans Asteroid avoidance using Yorkshire Fencing Company!?

September 21, 2010

It’s been in the news UK now has its very own Space Agency.It’s a serious business and cost 40 million pounds to set up and has 230 million in funds. So how will they prevent disaster and stop asteroids (or NEO’s)? Turns out a small Yorkshire fencing company is the solution (although they probably have no idea about it yet).

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http://www.ukspaceagency.bis.gov.uk/Discovering-Space/Our-Solar-System/8037.aspx

The UK Space Agency links directly to the SPACEGUARD CENTRE that will save us all if there is a problem. (original page here).

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Welcome to Spaceguard, protector of the earth and asteroid attacks. Yep, they sell fences in Yorkshire…

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Obviously this is a mistake. Rather an amusing one though…
We think they probably meant to send people to this site http://www.spaceguarduk.com/ not this one http://www.spaceguard.co.uk/

Conclusion:
Digital Marketing Lesson #276: Always check your Hyperlinks 🙂


Mashable’s iPad 3G Review: for Australians and Lazy People

May 3, 2010

Mashable have a really fantastic review of the 3G incarnation of the iPad – it’s a bit long though, so I’m going to shorten it down to only the necessary information (for lazy people) and throw an Australian perspective in at the end to balance out their US-centric complaints.

Find the review summary, and Australian perspective after the jump. Read the rest of this entry »


Enter the Jelli

February 10, 2010

The clever music nerds over at http://www.jelli.net have just made internet radio a wee bit more interesting.

You sign up, pick a tuner, there’s a ridiculously long list of tracks (and you can place suggestions to add more) that each have a vote count. Cast your vote, and move your favourite tracks up the playlist.

Need to hear something ASAP? Use a precious power-up (a Rocket) and shoot that tune into the public view, call for votes, team up with other listeners, and get it on the air. See something you desperately need to never hear again? Use a Bomb, send that garbage to the very bottom of the list.

It gets a little more interesting than that, if you Rocket a song into the player, for all to hear – and The Majority are loving your choice, they’ll click the “Rocks” button, should the rock metre fill up, you’ll get your Rocket back, giving you the power to choose again. If not, too bad, at least you got to hear your song.

If the track is filling the listeners with bile and rage, they’ll hit “Sucks” – enough suckage and that track is pulled off the air, immediately.

After a week or so of testing, Jelli has proven to be addictive through the game-ish aspect, but also excellent for discovering new music through the choices of fellow listeners. Honestly, I can’t recommend it enough.

That should be reason enough to take it for a spin, but there’s one more tidbit that bears mentioning. They’ve managed to ally themselves with 2dayFM via http://www.choosethehits.com.au – and this occasionally leads to Jelli voters controlling the 2dayFM radio waves for various timeslots.

So if you like the idea of having a say in what the radio plays, and forcing everyone to listen to the music you like… then you probably want to head on over and exercise your right to vote.


The First Ten Years of Search

February 4, 2010

Search just finished its first decade! Our US Search teams have put together a look back over the past 10 years and key milestones which have shaped the search landscape today. It’s amazing how far the industry has come in such a short space of time and how much it has changed. Most notably, back in 2000 Google was the default search engine for Yahoo users and now they’re main competitors!

Click here to see The Decade in Search highlights and below our thoughts from Amnesia, it’s effect on the APAC region and what the future is set to hold – for the moment at least!

Why has Google become so strong?

  • Leading innovation, products and add ons that are simple for consumers to use and make Google the one-stop shop for consuming and sharing online
  • For advertisers they have developed user friendly interfaces, in-depth reporting and free applications such as Analytics and Insights to make sure we can target consumers as effectively as possible on the Google network
  • Both Yahoo and MSN have both lagged behind in innovation which has ultimately held back their advancement in the majority of APAC

Key Changes for the APAC region:

  • Reputation management – the force that is social is an exciting time as online becomes more of an open forum. As search engines start to rank more and more social content the process of reputation management becomes more challenging and also brings up the age old question – is all news good PR?
  • Censorship – hot topic at the moment especially here in Australia. Is the free availability of information set to end? We’ll be keeping a close eye on proceedings and also the effects this may have on advertisers
  • China is the key market for change, with recent heavy news coverage that Google may pull out over a combination of high levels of censorship and hacking linked to the government.
  • Accessibility – the imminent launch of new devices, such as, the iPad and Android phones, will open up the way people can search and the frequency in which they can do it
  • Bing – Microsoft’s new search engine has reportedly been growing, albeit at a small rate. It will be interesting to see locally if consumers in each market will transition once it comes out of Beta and all features are available. Look out Google? Only time will tell!

All in all we are about to enter the next chapter in Search. Especially here in APAC where there are many different types of market, from emerging to mature and everything in between. The key to success is strategy localisation to ensure your advertising is meeting the needs of consumers from very varied backgrounds.


iPad vs Kindle vs Rock

January 28, 2010

So how does an iPad really stack up against its competitors? We did a quick analysis and compared it with the Kindle and a ten thousand year old rock. The results are in:

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Sidenote: Just for fun ok! Also full respect and homage to the original iPhone Vs Rock parody from a few years ago (author unknown) here: