Scrapblog – Great web 2.0 Flash Application

October 17, 2008 : I’ve seen a lot of browser based flash ‘applications’ over the years – you know trying to emulate the desktop experience inside a web page… but few have cut the mustard. They tend to be slow, clunky, buggy and miss out on the detail such as keyboard shortcuts. Scrapblog (which you use to put photo albums together) is an exception to the norm and is really quite outstanding. Even CTRL-Z (undo) worked. Go play. Then you can order a 20 page hardback version for about US$35. Pretty good deal we thought.

Scrapblog has a very well executed Flash interface. 


Amnesia wins BEST IN SHOW at W3 Awards

October 15, 2008

Kick a Migrant has won BEST in SHOW at W3 – the highest accolade possible at the international W3 awards. These are fairly tough awards to win – we’ve only managed a couple of Silver in the past. Ironic that we should win for a mock AD brief posed to us by AdNews. Does show that when you take risks they occasionally pay off.

Kick a migrant has seen 1,690,091 games played with a $0 media spend


Adolf, Memes and the SMH

September 29, 2008

Amnesia gets a nice mention in today’s Sydney Morning Herald (SMH) technology page. A front page story about how the Downfall clip is being mashed up and repurposed.


Top 10 Funny Signs on the Internet

September 4, 2008

Here it is – the top ten funniest signs in the world according to a special formula (actually we chose them …because we get to see an awful lot of this stuff and these ones made us laugh most).

Perhaps one of the reasons that these signs seem so incredibly amusing is the fact that they are possibly still standing somewhere. Who put them there?  How come nobody pulled them down? The thing is that many people walk straight past signs (see #6) without paying much attention, but others do notice and they love to dump this stuff on the web…


We’re not sure this is anything more than a joke sign from Korea, but it’s got us all looking around when visiting the restroom.


We have a feeling this might have seen a bit of Photoshop love but we still like it. 


We’re not going on holiday here.


Sign from the future?


(Yes we’re pretty sure this was created for a powerpoint deck from a preso explaining that people don’t read warnings) 


(Amnesia bloggers took this off the TV watching cricket last year. Hilarious!)


I never knew how deep bottomless was until I saw this. 


I’ll take the fine if there’s a choice.

Don’t go arguing with them. They’re probably right. 

This sign totally speaks for itself.

Final word:
Signs can be great fun in advertising too. A good illustration of this was the mysterious Obay campaign (here) which made a major splash in Toronto early 2008. The Rolling Rock Moonvertising campaign (here) also caused a big stir in the US…


Five digital technologies that will change the marketing landscape

September 2, 2008

Here’s an article I wrote for AdNews last month – it was edited down for publication so here’s the full thing. Uncensored:

We all keep hearing about the pace of change and how much we need to constantly shift our businesses both as agency or client. Sometimes it’s hard to know where to look with so much going on; an ever expanding web and new devices appearing daily in the consumers lounge and pockets … all places we need to harness for marketing success.

Batteries… soon to have a 30 year gap between recharging?

One thing’s for sure, it’s going to get more complicated, not less so I thought I would share five of the key technologies that are set to change the digital landscape in a significant way within the next ten years… here’s my TOP 5:

Read the rest of this entry »

Friend Magnet. Ninemsn Instant Win Web Messenger Promotion.

August 29, 2008

From the makers of Prize Rush (Ninemsn and Amnesia) – you can now use your Messenger login to win amazing instant double prizes with our new game (Friend Magnet) whilst you chat with your mates. The best bit – If you win a prize – YOUR MATE WINS THE SAME THING :)))

Use the Magnet (below) to try to hook up the prize you want… Very easy to play.


A pretty cool physics engine, and to our knowledge the first time someone has used the official web messenger API to build a game like this… kinda cool? Good luck!

BTW: Here’s the 15 sec TV Ad for Friend Magnet:

(TVC produced by Amnesia)

Unboxing Australia’s first Microsoft Surface table

August 19, 2008

Yesterday, we (Amnesia) took delivery of Australia’s first two Microsoft Surface tables. We believe they were the first units to ship outside the US. Not often you get your hands on something no one else has seen, so we thought we’d share the grand opening of the boxes…


These crates are heavy. Around 125kg each. “That’s a Big Ass Box” quipped one of the designers.


Raiders of the Lost Ark eat your heart out…


No time to waste we borrowed a crowbar and a hammer from the courier to get inside.


The tables we packed very securely and nothing was even slightly scuffed from transit.


Something to hang on the wall to inspire everyone… a big finger 🙂


The entire package is very polished.


The entire table is packed in what is essentially a GIANT ziplock bag.



When unpacked, the table has the calibration mat and some other printed materials covering the screen.




Up and running in just a few minutes. We actually had our first app (with our own content) up and running within 20 minutes which is great news.

Meantime, staff can’t stop walking up to the table and playing with the demos that were included – A big ass table yes… but so much fun.

Amazing Light Painting – Hi-Res Air Graffiti Wallpaper Download

August 15, 2008

We made this hi-res air-graffiti light image using a technique we worked out (here). The images are pretty stunning, especially when you see them in high res. Here’s one for your desktop in all it’s glory. Completely free for you to use for any non commercial purposes. 

Update: We are uploading full versions of these (gradually) to Flickr. Read the comments for the link 🙂 

Download here (1900×1200):
(then right click – set as background)


There are many more of these…

So… write some nice comments and we’ll think about releasing the rest in hi-res 🙂

How to make your own air graffiti photos/art using LED glowsticks.

August 6, 2008

Painting in the air… so much fun, cheap and easy to do. Here’s how: Now you can probably see my 3 year old daughter’s feet in the pic below whilst her big 6 year old brother manages to go a bit higher with the blue/yellow combo. I made this image on the weekend using colour changing LED glowsticks (you can get these on ebay or the address below) and a 6 second exposure (Nikon D70). I’ve since made a neat few wallpaper desktops with this effect (will post them later when I have a spare sec to edit them to the right size).

air graffiti kids

Cheap LED glowsticks for under $10 can be found from companies like this:


or you can try Ebay:

Amnesia is no longer a one dog town

August 1, 2008


Hank the digital hound has had it very good being the office dog for the last 5 years but recently we have had a new arrival by the name Maddy. Poor Hank has to now share the ball with another. But he still is top dog (look at this face).

Show your support for Hank and ask him a question below.


Yuil – Cuiler than Cuil?

July 31, 2008


Yahoo, not willing to stand idle which their newest competitor, Cuil, got savaged by negative press in its first week, have used the occasion to promote their new search API with Yuil – a search engine that, frankly, does a much better job.

Created by Yahoo’s VP of Platforms, Sam Pullara, Yuil used Yahoo’s new BOSS API which allows developers to create custom, highly configurable, Yahoo-powered search engines.

Not willing to indulge in too much schadenfreude, Yahoo have taken down the site and redirected it to Sam’s blog.

Touché, Yahoo. Touché.

Full story via TechCrunch

Office Pranks Soundboard – Classic Pepsi Campaign

June 27, 2008

From the Vault – a practical joke soundboard from Pepsi where you pretend to be someone else. Now, we still use this… it is really funny and also kind of handy – we think this is still probably one of Amnesia’s best digital campaigns over the years (note: the soundboard is just a small part of the Office Pranks Website).


Legend has it that one of Amnesia’s producers fooled his wife so badly with this soundboard he ended up on the couch for a night. No names mentioned.

Instructions: Simply call a friend on speakerphone (with PC next to you, speakers turned up) and press buttons on soundboard at the right moment (practice for a couple of minutes b4 you call) … There’s two characters to choose from… They’ll never guess what’s going on 🙂


Old archived Office Pranks website here (has a few broken links so please forgive any niggles. Note this site exists for portfolio purposes and is not attached to any current Pepsi marketing).


Amnesia staff rip studio to bits

May 8, 2008

We’re remodelling the studio. As usual the staff do it all themselves. Not sure what these two are up to but the wall was completely gone this morning…

Amnesia nominated for People’s Choice Webby Award 2008

April 9, 2008

Amnesia is in the people’s choice finals for this years Webby awards for our Lynx Effect website.


PLEASE VOTE FOR US HERE!!! (Look for “The Lynx Effect”)

Gordon Ramsay’s Fussball Nightmare

March 26, 2008

I stumbled across this photo in my archives and thought it was good for a caption competition. It was taken when I was working on Gordon Ramsay’s website whilst working at our sister company in London.

So … captions below.

amnesia ipod

Best entries WIN an exclusive Amnesia ipod cover (thanks to our friends at People Like Us)



Naked sued by Tom Cruise. Amnesia joins the fun.

March 5, 2008

From Adnews today  ( – (login required so we’ve clipped the article below).

Recap of events:
1. Naked Communications post a dubbed video of Tom Cruise claiming he’s their latest employee (here).
2. Amnesia sends a fake email (read on to view this) to Naked Communications impersonating Tom cruise’s agent. The email threatens a lawsuit.
3. The YouTube Video and fake lawsuit email story grabs the media headlines in Australia. (read on, Adnews article below)…


Read the rest of this entry »

Your website ranking on a T-Shirt

March 3, 2008

Noticed that Alexa will happily sell you a custom T-shirt with your ranking on it… urrrrr…. not quite nerdy enough for that just yet.

Amnesia wins AdNews Interactive Agency of the Year …for a second year running!

February 22, 2008

Last night we had some good news. We won AdNews Interactive Agency of the Year for the second year running. A big thank you to the hard working Amnesia team, our amazing clients and AdNews. Now … where’s the Beroccas? – AndyP


“By the way, how nice are the Sputnik Agency from Melbourne…? It’s obvious why they’ve had such a great year – quality from end to end and Nick Cummins even stopped by this post and left a message in the comments. Full respect Sputnik and good luck this year to you all. Along with our old friends Soap and The White Agency who are both ‘world class’ digital agencies producing amazing work year after year I would have hated being on the judging panel this year.”  – Iain





Check your work, people.

October 24, 2007

Loose weight ...the easy way!

This was in our local paper last weekend as a full page ad.

Check your work, people. Otherwise you’ll look like a looser.