A while ago we brought you ‘Smell is Power’ from Old Spice and talked about how P&G had cleverly ambushed their own marketing (with help from W+K). This time round the campaign has gone truly interactive and lets you use Terry Cruise’s muscles to make music. Enjoy.
So you want to shoot some video? No problem.
I have a degree in Television producing, so surely we can figure something out. I know a friend whose parents still smother him with gifts (instead of love) and he just got a new Canon 5D – he probably knows how to use it by now too. While everyone else was studying Economics, another friend and I spent our senior high-school years ‘learning’ Film & TV. He used to have a pirated copy of Final Cut on his laptop, so he can probably edit some stuff to look real sexy.
Yeh, we can make you a video alright. Maybe it’ll even go viral – why not? As for remuneration, just buy us a case of beer and we’ll call it even. Easy.
The art of film is exactly that – an art. Professionals exist for a reason, and have spent years refining their skills in one of the many particular and often excruciatingly specific roles that exist in the industry. You’ll find a guy on set whose only role is to change the focus of the camera during a shot (Focus Puller). Why? Because he is damn good at it.
As Razorfish moves further into the realm of creating great video content for its clients, we must accept that we aren’t traditionally the experts in this area. Luckily, the guys at Thinkbone are.
To set the scene (so to speak) this week Thinkbone’s crew turned our lobby into a live set in order to teach us a thing or two about production, budgets, and the different outcomes you can expect. They were to film the same scene (Pulp Fiction’s famous “$5 Milkshake”) three times – each with a different budget, and thus final product. For the purpose of the exercise, let’s assume each budget is for 60 seconds of final video.
- Low budget: For this we are looking at a stripped back pre-production (logistics, scripts, basically all the organizing), three days of post, a bare minimum crew (Producer/Director, Production Manager, Production Assistant, D.O.P), catering and a basic camera and tripod set-up. Oh, and your mate/Mum/cousin acting. Approximate total: $20,700.
For that you can expect to produce something resembling the quality of video below:
- Medium budget: In addition to the above, we’d be looking to add an Art Department, props, wardrobe, casting, semi-professional Actors, make up, location costs, and a beefed up camera kit. Approximate total: $ 65,200.
And for the extra money and effort you’ll be looking at something of this quality (ignoring travel costs):
- High budget: Let’s add more crew, professional actors, expert lighting, more location costs, more catering, and amongst other things, a better camera, a dolly (the thing on the train tracks), and a dolly operator. Approximate total: $97,000.
Now we are looking at some high-end video production capable of matching, or even improving on the original scene. This isn’t to say you need to spend big for every bit of video you create. Each grade of production serves a purpose, so it depends on the individual project and the objectives as to how much you should be budgeting.
Here is the final take of the day (sound is from the camera mic, so apologies). Thankfully, Thinkbone opted to waive the $97,000 – thanks guys. That case of Superdry should arrive any day now.
What an amazing kid! which games company is going to snap him up?
I love the calculator authentication bit…
The Fun Pass is an awesome deal!
As a massive fan of the DJ deadmau5 and an ex-Londoner this footage of the recent Nokia product launch was always going to excite me.
That said you certainly don’t have to be a supporter of either to appreciate the sheer awesomeness of this video. Well executed and totally awe inspiring. Nokia successfully bring together the world’s most advanced 4D technology with great music to create an amazing free light show at Millbank Tower in London.
“Each of the 120 metre high building’s 800 windows were covered with vinyl as 16 powerful projectors, stationed 300 metres away on the other side of the river, beamed 3D images onto the structure. Huge butterflies flew across the London skyline and the tower was twisted, pulsated and even fell down. Billed as the “future of live events” the spectacular show was accompanied by music from super producer deadmau5, who created exclusive remixes for the performance — adding the 4th dimension.”
Prepare yourself this is a light show like never before!
Video content tends to play a standard role in most websites. The functionality is seldom messed with : Users click a play button to start (or get annoyed it played without your permission) and play only one video at a time. Normally video sits in a fixed position and will be of a set size. Indeed, screwing around with ‘standard video UI design’ can be a dangerous game but when it’s done right, it’s easy to start believing that video should be some much more in so many sites. Check out the Uniqlo website… it’s cool, fun, breaks some boring old rules and is our site of the day.
HT to @lyndonjhale
Alright, maybe that title is a little esoteric for the subject matter – but check out this coolness below.
This is the kind of 3D I’m excited about – the kind that removes the need for glasses. Sure, it might be hard to create 3D without glasses in a cinema setting where you’re unable to use head-coupling, but for personal devices? It’s great.
On a final note, something needs to be done about the term head-coupled. It’s gross.
So who has the best interactive walls? Here’s some of our picks below. As we move into a world which is transitioning to devices using the NUI (Natural User Interface) there’s a lot to keep an eye on. If you know any more please post them in the comments.
1.University of Groningen:
Pros: Looks awesome, very responsive. Multi-user capable.
Cons: You can’t go out and buy one off the shelf. Touch based only?
2. Microsoft Xbox 360 Kinect AND Windows Phone 7, working together!
Pros: Kinect SDK on the way for PC (fingers crossed) so a very affordable way to develop. Multi user. Facial recognition. Supports second screen in this video.
Cons: None. Seriously! SDK pending, this will be the easiest entry point to start building your first video wall.
3. Toyota Vision Multi Touch Wall:
Pros: Massive 82 inch screens at high res. Very responsive.
Cons: Expensive setup.
4. HD 18 Screen 20 ft Paint Wall with iPad integration.
Pros: Very cool. Huge. HD. Responsive. Works with a second screen (iPad)
Cons: Looks a bit like a one off application for now. Can’t go out and buy one.
5.Yahoo’s Gesture based Video Wall. http://vimeo.com/19177169
Pros: Looks good, hi-resolution and seems responsive.
Cons: Tiled screens. Looks like only one user at a time?
6. Microsoft LightSpace
Pros: It’s a true 3D interface for an entire toom. It projects working interfaces onto your arm/ hand.
Cons: Early days. Long way to go here (but still very cool).
7. Hard Rock Cafe Vegas:
Pros: Multi user. Smooth and responsive. Great content.
Cons: Looks expensive?
8. Ring Wall http://vimeo.com/6648869
Pros: It’s a massive 425 square metres in size. Enough room for everyone to play.
Cons: With 15 HD projectors we’re betting the ongoing running costs might stack up?
9. The Schematic TouchWall with RFID
Pros: It recognises RFID cards allowing you access to personal info. Social integration.
Cons: Nothing obvious. This wall is pretty cool.
10. The BendDesk.
Pros: It’s horizontal AND vertical.
Cons: Not quite wall sized! It’s a prototype so a little rough round the edges.
11. Canon’s big wall – Expo 2010
Pros: It’s looks big and multi user.
Cons: We can’t quite tell if this is a ‘smoke and mirrors’ job. This video is more about the camera than the wall itself.
12. HP’s video wall of touch (link):
Pros: Nice tight looking tiled screens. Cons Already looking a bit dated compered to the others. Touch only. Touch looks a little laggy.
13. The Giant iPhone – Table Connect
Pros: Pretty simple concept. Just plug in your iphone and mount it on a wall!
Cons: Do they make a wall sized one yet?
We’re pretty sure we’ll be seeing a lot more of these soon. Please send us any good ones we might have missed! 🙂
Yeah, sorry about the title. Blame Paul Cotton for that.
Our own Iain Mac stopped by The Morning Show earlier this week to talk about password security on the internets.
We love unboxing gadgets! …and the AR Drone from Parrot is GREAT fun. The Drone is controlled via an iPhone app which works by tilting your phone to steer whilst viewing a live video feed through a camera mounted in the Drone. It’s a truly usable Augmented Reality device.
How to buy in Australia: We ordered it from Amazon.com. It took 3 days to be delivered to Sydney from the US and cost just under $350.00 AUD including delivery.
So here it is the unboxing through to a test flight…
Amazon delivers it in a HUGE box…
Slightly smaller, but still big box inside…
The Drone is neatly packed surrounded by protective cardboard.
No unwrapping necessary. It pops straight out. Nothing to assamble.
Battery, battery pack and stickers for the external shell.
It comes with the outdoor shell, and adaptors for Au, UK, US, EU.
Below: Unboxed looking at home in the studio…
Below: @bradyohalloran takes an instagram photo of the AR Drone:
Below: Flight Test: This a video taken from the Drone’s camera in the studio.
Below: We do like the idea of attaching a GoPro camera to the Drone to attain HD video – here’s a nice clip of someone flying the drone pretty high… (you can unlock the altitude sensor in the iphone app allowing you to go up as hi as the wifi lets you).
Below: The Promo Vid for the AR Drone.
Things you should know before you buy:
You get one battery that lasts for about 15 mins flying time.
Charger comes with four adaptors incl AUS, UK, US, EU.
You need an iphone or ipod touch to control it.
You don’t need a wifi network (the Drone creates one).
It takes about 5-10 mins to get to grips with the controls.
You need a seperate app to record video.
Onboard Video is 15fps
There is a secondary camera on the bottom of the Drone.
You need 2 of them to have a virtual dogfight.
It’s much bigger than it looks.
It’s a lot of fun.
This is 10 minutes of your time you won’t regret spending. Breathtaking CGI / animation meets architecture and photography. Hard to believe this is all computer rendered. Quite stunning – just watch it:
The Third & The Seventh by Alex Roman. “A FULL-CG animated piece that tries to illustrate architecture art across a photographic point of view where main subjects are already-built spaces. Sometimes in an abstract way. Sometimes surreal.”
Awesome work. http://vimeo.com/7809605
When a new bit of tech is released it’s always fun to see what crazy/creative new things people can do with it. Dentsu London, in collaboration with BERG have produced a short film exploring the idea of “Making future magic” using the iPad to “paint” 3D objects in the air and bring it all together with long-exposure photography.
Watch the video. They explain it better.
So you may have already seen this, but one of my favourite comedians, Louis C.K. reminds us just how far technology has come.
It might also make some of us think twice before having a whinge when our wi-fi device doesn’t pick up a signal for a few seconds.
It’s hard to say what’s more impressive in this video – Super Mario Bros. being beaten in 7 minutes or the way it was motion-tracked onto a roadside barrier.
Today, in an open letter published on Apple’s website, Steve Jobs shared his thought on Adobe Flash and its place (or lack thereof) on Apple devices such as the iPod, iPhone and iPad.
Steve’s “Thoughts on Flash” can be found here. I break down his points after the jump.
We haven’t blogged about this here yet, and given all the tablet-like devices we’ve covered over the last couple of weeks (iPad mania? Maybe.) why not add Microsoft’s possible entry into the fray.
The Courier appears to sit somewhere between a smartphone, PDA, the current imaginings of a tablet and… a book. It may sound odd, but if you can see the picture below, you’ll notice just how enticing this might be to certain creative folk, myself included.
Notice the menu on the left hand page, sketching. Sure, reading, playing, all of that is great – but for someone who loves to draw, and loves to draw on the go, this is some kind of dream come true. It hasn’t come true yet, but it looks to be on the way. This concept is intended for both touch and stylus, recognising (much like this) that touch is great for some things… but for others, it’s honestly best to have another tool in hand.
Not all fancy new devices have to come in iPad/Slate/Tablet form, and the idea of a digital note/sketchbook complete with camera and mobile web capabilities is a fantastic step into an innovative, digital future. Better yet, it should fit in your pocket.