Unexpected Thinking : 3 of the best from Cannes

August 19, 2011

The APG held a Cannes Highlights evening last night at the Verona, themed around ‘Unexpected Thinking’. As well as the usual suspects (Nike ‘Write the Future’, Walkers ‘Sandwich’, TippEx ‘Hunter Shoots A Bear’ etc) here are a few examples that hopefully haven’t been blogged to death:

1. Heartbreaker, Kaizers Orchestra
(Starcom, Norway)

Media generally doesn’t turn up the most electrifying case studies but this was a truly ingenious idea: build up anticipation for a new album release by giving it away – as sheet music. The outcome: cover version mania sweeps Norway.

Kaizers Orchestra – Hjerteknuser (Case study, English) from Anorak on Vimeo.

2. Gigantic Nose, BGH
(Saatchi & Saatchi, Buenos Aires)

It’s fashionable for digital people to slag off big ideas but this is a great example of how a creative strategy can create excitement over the dryest of product benefits. To promote a new airconditioner with an above average filtration system, Saatchis focused on those who needed it most – people with massive noses.

3. Monopoly City Streets, Hasbro
(Tribal DDB, UK)

OK, so this has been around a while but it’s still a nice idea. A lot of digital campaigns try and get people to participate for the sake of it but this is a lovely example of how a campaign that’s genuinely fun to get involved in can yield dramatic results. How do you promote a board game that’s already turned out more ‘special editions’ than Sports Illustrated? Go large by turning the whole world into a giant game.

@bdecastella


CES 2011 and here are my favourite things

January 7, 2011

As usual everybody seems to be waiting to announce their new products at CES and this year hasn’t been any different.

And again we are overwhelmed with information from everyone and blinded by all the new shiny products. I will have to get a 2nd job to be able to afford all the new gadgets I want now.

So below is a list of my favourites from the CES this year that I found on different blogs around the internets (maybe one day I will be able to go there in person)

So here I will be showing you tablets, 3D stuff, Microsoft hardware and some other cool stuff I came across

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