Sex Sells! This works even for bottled water

December 1, 2011

or in the case of the French bottled water company Contrex a fun ad campaign using a Neon Male Stripper.

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This ad was broadcasted in October and it features pink exercise bikes in front of a, what seems to be, historic building in Paris and when some curious ladies start pedalling Neon lights come to life and reveal a male stripper starting to undress.

At the end the girls are told that they just burnt 2000 calories which falls in line with Contrex “My Contrexperience” digital campaign which says that we all would lose more weight if the process was funnier and these ladies definitely look like they had a good time.

Interestingly there are a few rumours online that claim that this is fake as nobody recognizes the building and citizens of Paris claim they never heard of it.

I think it is still a great campaign – tell me what you think in the comments.

@maniac13


It’s True. Size Does Matter.

May 29, 2009

Well, at least when we’re talking about ad size.
Over the past months most of our entire industry have been playing around with ad sizes on homepages everywhere, from Yahoo to MSN and AOL.

This quick article on Compete.com gives us a little interesting insight into how users and prospective customers actually behave when presented with the same ad in different sizes.

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I wont give the big secret away, but you might be surprised at the outcomes of some of the tests that were done, I definitely was.

Check it out here (it’s a quick two minute read)


Put Advertising in your own videos

January 16, 2009

Researchers from Stanford University have developed new artificial intelligence software called ZunaVision, which can place a still image or video on almost any surface inside a video clip. For example, in a video displaying a painting of the sea hanging on the wall in a living room, the picture on the wall can be edited and replaced by a video of Barak Obama giving a speech.


Classic Levi’s TV Ads Collection. 1985-1997

December 29, 2008

Remember these classic Levi’s Ads? Oh yes, you will! This is the collection of the most memorable ones, many of which are imprinted on the brains of a generation, running between the mid 80’s to late 90’s. Brilliant choice of music that inspired countless imitations over the years. Here they are… the originals 🙂

Note: Clip ‘Prison’ has a very famous main character…

Above: The Launderette (Nick Kaman) 1985
Music – Heard it through the Grapevine – Marvin Gaye

Above: The Bathtub. 1986
Music : Wonderful World – Sam Cooke

Above: The Refrigerator 1988
Music: Mannish Boy – Waters, Muddy

The Pickup. 1989
Music : Be My Baby-The Ronettes

The Bike (1990) –
Music – The Joker/Steve Miller Band

Pool (1991)
Music The Clash – Should I stay or should I go.

Prison (feat a very famous movies star) 1991
Music: Twentieth Century Boy – T-Rex

The Swimmer (1992)
Music: Mad About The Boy – Washington, Dinah

The Fall / Oilrig (1994)
Music: Music by Peter Lawler – Fictional Self


The Procession (1993)
Music: Scream Jay Hawkins – Heart Attack and Vine

The Creek 1994
Music: Peter Lawler | Stiltskin – Inside

Spaceman 1995
Music: Babylon Zoo

The Mermaids (1997)
Music: Smoke City- Underwater Love

Is it just me or was Mermaids the last of the great Levi’s ads???

Note/Help!:
There are several notable missing ads from this collection/era which can be identified by the soundtracks:
Erma Franklin – Piece of my heart
Ben E King – Stand by Me

(If you find the above please post in comments thx!)

Edit: Thanks to @oonai5000 for posting some of these Levis commercials.


Terrorism: Pursue a certificate in Terrorism 100% online. Enrol today.

November 28, 2008

These may be the most offensive Google Ads ever seen. Spotted in two separate incidents next to stories about the Mumbai attacks on the site IBN Live, they’re a typical example of the tactlessness of automated ad targeting systems.

We’ve seen Google ads go wrong before, of course, but do you recall a worse slip-up in recent memory?

We know it’s not Google’s intent to offend, nor their fault that these mismatches happen…and yet we’ve got to ask: surely something can be done to prevent instances like these?

googleadterror3.png by you.

Blogged with the Flock Browser

24 unforgettable ads

June 30, 2008

This great blog post (here) made the front page of Digg today. See… people do like ads. Well, at least the great ones. I wonder what the world would be like if all ads were this thought inspiring… would we stop looking?

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Trust Banners – Science based advertising

March 31, 2008

1.4.2008: We are delighted to announce the arrival of TrustBanners – a scientific breakthrough in advertising. The results come about from 18 months of research with Professor Olaf. Prilo an expert in the study of brain function.

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Below: The dots stimulate both left and right eye individually, stimulating the human mind to feel compelled to immediately consume or purchase the subject matter in the middle (eg: the apple shown). The animated version of the image below can be seen (here)

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The Amazing Facts from viewing a TrustBanner:
– 87.9% average increase of product desire in test subjects.
– 76.4% switched brands after seeing a single TrustBanner
– 63% purchased consumable products within 7 days.
– No Click / CTA required. Can be applied to any banner ad.

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WATCH THE VIDEO OF TEST SUBJECTS:

We look forward to hearing all you feedback and everyone enjoying TrustBanners in your favourite websites soon. 🙂


Moonvertising is NOT REAL – Read the facts here:

March 20, 2008

Here are the facts on Moonvertising. It is an advertising Hoax. It has become clear that many people are confused by the Rolling Rock ads as to what is going on and if it is real or not. Amnesiablog covered Moonvertising a few weeks ago (here) but obviously (having read the comments, see sample below) we probably need to clarify the facts again.

“I THINK TECHNOLOGY IS GOING A LITTLE TOO FAR. WHILE ITS KINDA COOL IN THEROY… WHATS NEXT? I MEAN COME ON REALLY. THIS ISNT METROPOLIS! BATMAN DOENST EXSIST… AND I WANNA BE ABLE TO LOOK AT THE MOON WITHOUT A BEER LOGO ON IT”.
-Terra

Here are the real facts on Moonvertising:

1. It is a Spoof/Hoax campaign for Rolling Rock Beer.
2. There will not be any ads beamed onto the moon on Mar 21 2008.
2. Coke actually tried to do this in 1999 (here). It was banned by the FAA. The power of the lasers needed were deemed likely to cause major problems with bypassing aircraft. LOL.
3. The campaign is created by Advertising agency Goodby Silverstein and Partners.
4. Rolling Rock has produced several spoof campaigns in the past using FAKE ad exec “Ron StableHorn
5. It is technically possible to produce images reflected off the moon’s surface but seems unlikely that it could ever appear anything like the image below.
6. Here is an image from 1968 when two argon lasers were beamed from Earth (photo taken looking back to Earth from space[edit] ). Might imply that if the technology were ever used it would work better on a new moon not a full one.

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BREAKING NEWS:

www.trustbanners.com
– Are “mind-control” banner adverts possible in websites? Check the above link out…