Razorfish TweetDoubler – Amazing Twitter tool that allows twice the character count

April 1, 2009

We’re pretty excited here in Australia to be the first people globally to talk about a new text compression technology just released by Razorfish, one of the worlds largest digital agencies. The Razorfish guys in white coats have developed a compression algorithm that works on text, a bit like the way jpeg compresses an image – which means HUGE news for everyone using Twitter.

Try it now! www.tweetdoubler.com

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Twitter normally only allows 140 characters. This Razorfish web application allows you type DOUBLE the normal amount.

You simply enter the text (up to 280 characters) – the compression takes about half a second, next your compressed tweet is sent out (under 140 chars) and then automatically decompressed as the end user views the message. It’s so simple, it’s hard to believe nobody has done this before.

We believe that in the future we can optimise the algorithm, potentially allowing 1000 characters to be compressed to inside Twitter’s limits of 140 characters. This first round of beta testing will provide us with enough data to push limits in the future.

Razorfish Credits:
Thanks to the globally coordinated team who have worked around the clock to bring this to life. Make sure you say Hi to them on Twitter:

Olaf Prilo (@olafprilo) – Independent Science and Maths Consultant.
Iain McDonald (@eunmac) – Creative Director.
Stephan Lange (@Maniac13) – Project Co-ordination.
Chris Saunders (@thesaund) – Lead Coder.
Michael Kliennman – Lead Design.
Shiv Singh – (@shivsingh) Social Media Director.
David Deal (@davidjdeal) – Marketing Director.

Please note this is a beta version open for testing for today only. Enjoy & have a wonderful day 😉


Trust Banners – Science based advertising

March 31, 2008

1.4.2008: We are delighted to announce the arrival of TrustBanners – a scientific breakthrough in advertising. The results come about from 18 months of research with Professor Olaf. Prilo an expert in the study of brain function.

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Below: The dots stimulate both left and right eye individually, stimulating the human mind to feel compelled to immediately consume or purchase the subject matter in the middle (eg: the apple shown). The animated version of the image below can be seen (here)

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The Amazing Facts from viewing a TrustBanner:
– 87.9% average increase of product desire in test subjects.
– 76.4% switched brands after seeing a single TrustBanner
– 63% purchased consumable products within 7 days.
– No Click / CTA required. Can be applied to any banner ad.

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WATCH THE VIDEO OF TEST SUBJECTS:

We look forward to hearing all you feedback and everyone enjoying TrustBanners in your favourite websites soon. 🙂