Corona rewards Facebook Likers with Times Square ego ride

October 13, 2010

In theory I’ll be on a giant billboard in Times Square along with 45,000 others (and growing). Why? because by liking Corona on Facebook they’ll integrate/feed you into their ad in Times Square. More on Mashable here:

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Top 10 Funny Signs on the Internet

September 4, 2008

Here it is – the top ten funniest signs in the world according to a special formula (actually we chose them …because we get to see an awful lot of this stuff and these ones made us laugh most).

Perhaps one of the reasons that these signs seem so incredibly amusing is the fact that they are possibly still standing somewhere. Who put them there?  How come nobody pulled them down? The thing is that many people walk straight past signs (see #6) without paying much attention, but others do notice and they love to dump this stuff on the web…

10. MOST DISTURBING SIGN

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We’re not sure this is anything more than a joke sign from Korea, but it’s got us all looking around when visiting the restroom.
http://www.flickr.mud.yahoo.com/photos/wili/83732757/in/set-72157594153019201/

9. MOST IRONIC SIGN

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http://www.flickr.mud.yahoo.com/photos/sameli/1898511953/
We have a feeling this might have seen a bit of Photoshop love but we still like it. 

8. MOST SCARY SIGN

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We’re not going on holiday here.
http://www.flickr.mud.yahoo.com/photos/ekai/457004988/

7. MOST IMPOSSIBLE SIGN

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Sign from the future?
http://funnysigns.kitt.net/uploaded_images/funny_sign_08-786248.jpg

6. MOST FAKE SIGN 

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(Yes we’re pretty sure this was created for a powerpoint deck from a preso explaining that people don’t read warnings) 

5. MOST OBVIOUS SIGN

(Amnesia bloggers took this off the TV watching cricket last year. Hilarious!)
https://amnesiablog.wordpress.com/2007/01/10/worlds-best-sign-seen-at-cricket-match-england-vs-australia-jan-06/

4. MOST TECHNICAL SIGN

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I never knew how deep bottomless was until I saw this. 

3. MOST IRRELIVANT SIGN

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I’ll take the fine if there’s a choice.

2. MOST APATHETIC SIGN
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Don’t go arguing with them. They’re probably right. 

1. FUNNIEST FOREIGN SIGN TRANSLATION
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This sign totally speaks for itself.

Final word:
Signs can be great fun in advertising too. A good illustration of this was the mysterious Obay campaign (here) which made a major splash in Toronto early 2008. The Rolling Rock Moonvertising campaign (here) also caused a big stir in the US…

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The Sun pokes fun at Aussie medal haul.

August 26, 2008

Yesterday the Sun hired billboard trucks to drive round Sydney and London, gloating wildly about the medal tally count, using Lara Bingle’s famous campaign used/banned in the UK “Where the bloody hell are you”.

http://www.thesun.co.uk/sol/homepage/sport/olympics/article1606357.ece

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As with many successful viral campaigns, moving and publishing fast with something like this is key. This was a well planned stunt that has leapt into inboxes like crazy. The deliberately provoking message only adds fuel to the fire.

In relation I was amused by one user comment on the BBC site: An Aussie lass married to and Englishman stated (obviously referencing GB medals won in cycling canoeing and sailing), “Yeah, but you won all those medals sitting on your arses.” Hilarious.


Has Absolut gone too far with latest ad campaign?

April 7, 2008

This Absolut campaign run in Mexico showing a map where Mexico dominates about half of the US has caused a big stir. Michelle Malkin is calling it Absolut Arrogance (here) and plenty of other people are piping in. It’s a highly sensitive subject matter in the US particularly on the west coast.

Absolut have enjoyed a pretty amazing run with their brand over the last few years – so have they crossed the line? It appears they might have because they have since issued an apology (below) – but is it too late? Bad news spreads fast on the Internet…

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Absolut’s initial response below:

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