Launched last night at the Social Election and on Twitter @socialelection, the new Election-analysis blog features commentary on how – and how well – Australia’s political parties are using social media, plus how the major leaders, Gillard, Abbott and Brown, are resonating with people during the election.
Amnesia Razorfish is the only digital agency publishing its full insights into the election and the political parties’ use of all social media and online platforms, including monitoring and analysis.
The 2010 Federal Election, widely touted to be the ‘digital election’, comes after recentexamples of the US and UK elections which used social media to engage and stimulate supportand demonstrated social media’s ability to impact an election. It’s clear that Australian political parties, however, are struggling to understand how to use social media.
Amnesia Razorfish Social Strategy Manager Karalee Evans writes in the Social Election’s opening analysis
When the Prime Minister, Julia Gillard, announced the election for Saturday 21st August 2010, I, for one, believed both the Liberal and Labor parties would hit the ‘activate’ button on pre-planned social campaigns.
Just like the war chest of above-the-line campaigns of attack TV commercials, print ads and pamphlets, I was expecting a social barrage – but I’m still waiting.
The social media efforts of Julia Gillard, Tony Abbott and to a certain extent Bob Brown and the Greens, have been embarrassingly poor, even arrogant.
More and more, people are seeking information, participation and validation from our three party leaders via Twitter and Facebook. And in return people are getting a lot of talking at – not to.
The social movement is happening, with or without Gillard and Abbott.
The Social Election will look at how social media provides a finger on the pulse into how people are responding to each party. Results will be reflected in weekly articles and polls, the socialpulse of a feed of online conversation, a real-time share of voice worm-board and aggregated content.
Topics and issues of most importance, and who they matter most to will be analysed, along with how each politician is resonating with the public, and who is really being heard.
Amnesia Razorfish will consider share of voice between who is being talked about most and will analyse social media sentiment, trending topics, key influencers and reach of each party and leader.
These insights are critical to understanding which way the election will go and how the voting community engages with social media during the election. We hope it will also assist in solidifying social media’s place as a credible channel for people and brands to achieve their own business objectives ~ Karalee Evans.
More content and elements will continue to be added to the blog, such as YouTube, Facebook and other online and social platforms, demonstrating that Amnesia Razorfish is the only one publishing election insights across social media and online platforms.