Yet more Twitterhugs: Pepsi’s followfriday to Coke. Microsoft and Linux tweet each other.

@PepsiCanada joins in the spirit by recommending @cocacola with a #followfriday retweet from @LauraRmz who recommended ALL the cola brands in her tweet. Meanwhile @Linux and @Microsoft get in on the action (below).

Whilst certain onlookers remain cynical there is no doubt that this ‘Twitterhugging’ between rival brands is demonstrating new types of interactions that would certainly never have occurred without social media. All up, it’s got to be a good thing, don’t you think?

Posted by @eunmac

 
http://twitter.com/PepsiCanada/statuses/2463077100

http://twitter.com/Linux/status/2434030368
http://twitter.com/Microsoft/status/2456590676

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Twitter Hugs making the world a ‘betterer’ place… @pepsi @cocacola

From a genuinely random and spontaneous twitter experiment (here) that led to Coke and Pepsi becoming ‘friends’ on Twitter there’s been a fair bit of press coverage. Nice to see Biz Stone, founder of Twitter tweet it out too (here).
Maybe Twitter Hugs are something we’ll see more of in the future.
Adding links below as they come in:

Posted by ~@eunmac

Above: The original tweet from Coke to Pepsi:
Below: Pepsi says Hellooo back to Coke.

Global Press Coverage:

http://adage.com/digitalnext/post.php?article_id=137709

http://www.brandrepublic.com/News/917650/Coca-Cola-Pepsi-bury-hatchet-Twitter/

http://www.revolutionmagazine.com/DigitalPM/News/917650/Coca-Cola-Pepsi-bury-hatchet-Twitter/?DCMP=EMC-Media-PM-Bulletin

http://www.latenightwithjimmyfallon.com/blogs/2009/07/coke-and-pepsi-hold-hands-on-twitter-whos-next/

Founder of Twitter Biz Stone – tweets out the news:
http://twitter.com/biz/status/2438852220

Reuters : http://blogs.reuters.com/shop-talk/2009/07/07/cola-truce-coke-and-pepsi-trade-niceties-on-twitter/

New Pepsi Can and logo

Pepsi have launched themselves into the social media arena in the US, choosing to announce and show the new can/brand ID online. “You heard it here first” on http://friendfeed.com/rooms/pepsicooler being the quote from Peter Shankman (here) in the feed.

Steve Rubel who had helped Pepsi launch this outlines (http://www.micropersuasion.com/2008/10/join-us-in-the.html) the effort was done to promote ‘two-way dialogue and collaboration’ and was timed to coincide with the launch of the new Pepsi brand identity (http://adage.com/article?article_id=132016).

 
image: Peter Shankman’s assistant holds the new can aloft…

This is pretty big news as far as we’re concerned as the marketing beast Pepsi show their faith in digital as the medium of choice for the launch of their new brand, and social media as the channel. This is the first change to their identity since 1987.

Do you like the new logo?

Office Pranks Soundboard – Classic Pepsi Campaign

From the Vault – a practical joke soundboard from Pepsi where you pretend to be someone else. Now, we still use this… it is really funny and also kind of handy – we think this is still probably one of Amnesia’s best digital campaigns over the years (note: the soundboard is just a small part of the Office Pranks Website).

Legend has it that one of Amnesia’s producers fooled his wife so badly with this soundboard he ended up on the couch for a night. No names mentioned.

Instructions: Simply call a friend on speakerphone (with PC next to you, speakers turned up) and press buttons on soundboard at the right moment (practice for a couple of minutes b4 you call) … There’s two characters to choose from… They’ll never guess what’s going on 🙂

http://officepranks.archive.amnesia.com.au/soundboard.html

Old archived Office Pranks website here (has a few broken links so please forgive any niggles. Note this site exists for portfolio purposes and is not attached to any current Pepsi marketing).

Enjoy.