E-Commerce meet my skinny, no-foam iPhone

September 24, 2009

Starbucks iPhone app

Starbucks is testing their new iPhone app that lets you pay using just the Starbucks Card Mobile app on your iPhone/iPod touch. Just enter your card number and your device will display a barcode you can use the same way as your Starbucks Card to make a purchase.

The app is currently being tested in Starbucks stores located in Seattle, WA, Cupertino, CA and Mountain View, CA, conveniently, the homes of digital powerhouses Microsoft, Apple and Google, respectively.

This app is an example of a revolutionary convergence between your wallet and smart phone. As well as a brand intersecting technology to shape consumer loyalty programs. Now the stage is set for Starbucks to employ an innovative digital couponing program. Stay Tuned.

Did you know? 4.0

September 21, 2009

There has been another update to the ‘Did you know?’ series. As always the information is fascinating and provides an inspirational look at convergence and the pace at which the digital shift is accelerating. I would recommend taking some of the individual stats with a grain of salt but it is a great presentation for communicating the bigger picture to clients and colleagues.