Slow motion pedigree dogs ad? Who’s idea was it?

March 17, 2010

Yesterday I tweeted what I thought was a superb new ad for Pedigree Dog food (below). It was SO good I almost felt like serving some up with my meat and 2 veg evening meal (which I did not before someone says something). Sadly, (thanks to @commuter_dirge and @juliancole for the HT) my enthusiasm was short lived… because it transpires that a 2006 French techno outfit Vitalic may have been more than just a bit of inspiration for this ad. Watch, compare, judge for yourself…

The Pedigree Dog food ad 2010

Vitalic / Birds Music clip 2006

Any tips on agency, whether they used the same director etc appreciated.

Don’t Copy That Floppy 2: Don’t Copy Harder

July 8, 2009

He’s ba-ack. Well, he’s back if you know who I’m talking about and if you don’t then I guess he’s just here.

I’m talking about MC Double Def DP, star of 1992’s ‘Don’t Copy That Floppy’ anti-piracy campaign. (DP is for ‘Digital Protector’. Yeah.)

Context, for those unfamiliar with DP:

An effective campaign. I have copied NO floppies since seeing that video.

Now witness his triumphant return.

Details emerge for iPhone OS 3.0

March 18, 2009

image Yesterday, Apple released details about the upcoming iPhone OS 3.0 which adds a bunch of new things iPhone owners have been asking for… but leaves a few out.

The next version of the OS, which will arrive mid-year will offer developers “over 1000 new APIs” to work with.

Highlights of the feature-set include:

  • Cut, Copy and Paste! – and about time too.
  • MMS! – Quite frankly the lack of MMS was embarrassing to me and a source of amusement for those around me.
  • In-App purchasing – A cool idea, but a way for iPhone app developers to potentially nickel-and-dime us to death.
  • Peer-to-Peer connectivity – LAN games? Sweet.
  • Push notifications – Developers will be able to build message, sound and badge alerts into their apps.
  • Landscape keyboard available everywhere – Write texts and emails with a larger keyboard.
  • Voice memos – No need to buy a separate app for this now.
  • System-wide search – Easily find things in your messages, notes, mail and media files.

Sadly, the capability for applications to run in the background and (official) video recording using the camera is still out. have a feature round-up here.

Apple have also released a video of the full presentation here.

Multi-Touch Swipe Gestures for iPhone Keyboard

December 30, 2008

U.S. Patent Office has revealed this interesting new patent application from Apple called Swipe Gestures for Touch Screen Keyboards.


Some movements outlined in the application include a left swipe for deletion of characters, right swipes for a space, and a swipe down in place of the return key.

Of course, these types of gestures are nothing new – Microsoft has had a similar (albeit stylus-based) concept in WinMo for years.

Like with Apple’s multi-touch notebook trackpads, these optional functions could provide advanced users with many useful shortcuts while not steepening the learning curve for novice users.

And you never know it might even open the door for copy and paste on the iPhone 🙂

Copy and Paste for the iPhone

December 12, 2008

Copy and Paste might finally come to your iPhone. The service, dubbed Pastebud, bypasses the App Store by utilizing two Javascript bookmarks and web services that don’t require any software installation. It brings Copy and Paste between Safari and mail! It is launching soon.

Perfect? Nope, but a big step forward.

check out the video: