Touch me and I can see

May 8, 2012

That is the basic model behind the wearable camera that blinds a user until he is touched by someone else.

The project was created by Artist Eric Siu and is called Touchy.


With Touchy, Siu wants to highlight social anxiety, which he believes is caused by the increased reliance on communication mediums like Facebook and Twitter. He says that the helmet emulates the isolating experience of over-reliance on social networks, and turns the wearer into a social device.

Touchy has two giant shutters that remain closed without human contact. Once the helmet’s sensors detect touch, the shutters open and illuminate the wearers eyes, the blindness is temporarily lifted until the connection is broken. If someone maintains contact for ten seconds, a photo is taken by the camera mounted on the front of Touchy, which is then displayed on a screen round the back.

Check out the heartwarming video below


Facebook Video Chat… World Takeover Strategy

July 7, 2011

Now that facebook has not only dominated the social network space, launched a successful advertising platform, launched geo location offline business integration(facebook places), why not just jump into another market ? video chat ?

The facebook+skype integration allows users to connect with their online friends via skype

how to setup facebook video chat

video chat

Step 1 seen above is selecting the person you want to start a video chat with.

facebook video chat installation

installing facebook video chat

Next thing we need to do is download and install the software that makes the video chat possible, this is a simple 2 click process(Tell google to keep it simple). Are you excited yet ?

facebook video chat installer

video chat installer

Now you run the file and within seconds you can be chatting away with people all over the globe. Without having to invite them into circles(out the box functionality, now way!) Yes way.

video chat installer progress

video chat away

A simple web call authentication that installs the program

calling someone on facebook video chat

video chat call request

What you see above is what it looks like when requesting a video chat call(if you are the person requesting it).

recieving calls on facebook

recieving calls on facebook

A simple call request before a call launch is seen above and the grand finale, the peice de resistance is seen below.. Drumroll please

And below is my little cousin who never wants to use any new technology(we all know someone like her)

facebook video calls

arguing with late adopters


Since none of my friends have video calls and the 1 person I called was unlcothed, it will be a while before you see the actual video call image

Finally, we can all see what our life would look like if it were a museum exhibit.

June 2, 2011

Yesterday, while sorting through my social interwebs – I came across a new Facebook app by Intel called “Museum of Me”. It promises to create a ‘visual archive of your social life’ by connecting with your profile and pulling out odds and ends, likes, photos and videos, even your most used status words.

The app has copped a bit of flak from the online tech blogs overnight; but narcissism and bad memories aside, I’m impressed.

Once the app has trawled your Facebook account, you are then taken through a 3 minute virtual tour of your social life in the form of a museum exhibit.

It’s pretty cute. And clever. And remarkably similar to Social Memories (but without the blatant profiteering).

(Happy now, Stephan?)





Web Vigilantes being banned from social media sites.

November 17, 2010

Cyber crime and Twitter scams make good headlines but somewhere underground there are a few concerned citizens that take a vigilante approach to dealing with these scammers and fraudsters. For instance bait scammers using highly creative methods to engage Nigerian conmen, waste their time and then attempt expose them. There’s also the Salty droid who names and shames would-be conmen who utilize Twitter and other channels to exploit consumers. But it turns out that life of a digital freedom fighter is not easy.

imageHere’s the problem : Many scams consist of intelligent, organised individuals and groups. They syndicate and they collaborate, and they actively wage a reverse war on the people trying to expose them. Ironically scammers are using the same processes created to report spammers to shut down the people trying to expose them.

Sadly YouTube, Facebook, Twitter, Vimeo accounts etc belonging to web vigilantes trying to alert people to scams are being shut down faster than than those belonging to the scammers. How do I know this?  Read on:

The Sad Story of the SaltyDroid

imageI’m not sure how I first came across the Droid on Twitter but I became interested in the Droid’s outspoken ‘attacks’ on certain individuals. Some of the people it was targeting had HUGE followings on Twitter, some with high profiles and. SaltyDroid had no qualms in confronting them directly in public view and alerting other users. I have no reason to doubt that SaltyDroid’s only purpose was to expose people it believed were engaged in unethical practices (such as this one which was exposed). 

I noticed a few months ago that SaltyDroid (which had a few thousand Twitter followers) just ‘vanished’. The blog was still alive and kicking so I wrote an email to find out what the story.

Me: “What happened? Where did your accounts go?”

Salty Droid: “I lost. I’m basically banned from the Internet.  Twitter, Facebook, Vimeo, Bluehost, Youtube, etc. Everywhere I go the scammers file false complaints and horrific lies about me.  The web companies all default to caving in and banning you rather than risking "trouble".  Most of them, and especially Twitter, do it with zero notice, process, or chance to respond. It says sad things about the state of free speech on the all important fringes … IMO.

I don’t have time to fight the web companies and the scammers … so I just gave up on the web companies.  I’m on a special free speech server where some really great people take special care of me … and otherwise I’m silenced.

And the Twitter bannings are not as bad as the death threats, the private investigators, the plots against my personal life, etc.”


The Droid also let me know that although he began his pursuit anonymously it wasn’t long before a syndicate of scammers found him at which point the he decided it would be safer to unmask the droid. Revealing himself as a lawyer it  gives the whole saga an even bigger sense of irony.

In summary, it’s easier for a scammer to have a web vigilante shut down than vice versa. The Droid is now absent from all social networks and yet the people being named in his blog continue to tweet freely etc. In an age where consumers are able to interact so easily with anyone from close friends to complete strangers there is no easy and quick way of distributing warning messages to others in the case of genuine scams. That’s a service SaltyDroid was attempting to provide before being shut down in social media circles. The internet at present sometimes appears lawless and wide open territory for the scammers, and the presence of government and local authority is limited, and at best slow moving. I’m not condoning Salty droids methods or even agreeing with all his posts but freedom of speech is important so I certainly don’t want to see people prepared to take on these issues disappear especially with the bad guys roaming free so easily.

Beware wolves in birds clothing: Currently I know of one major Twitter account belonging to a convicted spammer in Australia with close to 100,000 followers. This person appears free to be able to act on Twitter regardless of their history. Sadly the only way you are likely to hear the name of this person is via someone like SaltyDroid.

What can you do?
1. Send this link on to people in the industry.

2. Copy and paste this story – reproduce it in your own blog.

3. Help Re-activate or read the Saltydroid: If you know someone who works in Twitter or Facebook etc ask them to reinstate the banned SaltyDroid accounts eg:

4. Support freedom of speech but don’t be a web vigilante. Salty Droid is a lawyer in real life and is better equipped to deal with bad people on the internet. Report web crime here: – USA – Australia – UK


Above: Clearly Charles Bronson wouldn’t have lasted long in Facebook or Twitter.



Disclaimer to be quite clear: The opinion above is that of the author only and does not represent the views of Amnesia Razorfish etc.

Corona rewards Facebook Likers with Times Square ego ride

October 13, 2010

In theory I’ll be on a giant billboard in Times Square along with 45,000 others (and growing). Why? because by liking Corona on Facebook they’ll integrate/feed you into their ad in Times Square. More on Mashable here:


Facebook listens to backlash, and changes the ballgame (again)

May 27, 2010

Mark Zuckerberg, hero or villian?

“We missed the mark” said Facebook founder, and current CEO Mark Zuckerberg on Monday 24 May. Fast forward to Thursday 27th May, and Facebook have announced their new, improved privacy controls.

Much has been written on Facebook’s privacy calamity lately. Perhaps signifying Facebook’s break into mainstream culture (rather than just a fad), even the New York Times, the BBC and the Washington Post have dissected the issues around Facebook’s open graph, security breaches, advertisers gaining access to user information, and even Zuckerberg’s purported delve into the private email accounts of detractors.

Read the rest of this entry »

New Facebook Privacy Tools: A Cunning Ruse?

May 19, 2010

Everybody is mad at Facebook for destroying privacy all the way across the Internet. Here’s the thing though, they’ve recently had this meeting, right? You’ve probably heard about it. Only two things appear to have come out of this meeting so far, and neither address the issue at hand.

In essence, the two new tools described here allow you to give specific devices (your phone, work computer, and home computer for instance) the authority to log-in to your Facebook account. While this is fantastic for account hacking prevention, and are therefore important for privacy, they’re barely related to the reasons an angry mob has formed at Facebook’s gates.

My rant after the jump.

Read the rest of this entry »

Moshtix Needs To Sing Their Sorry Song

May 6, 2010

Update 17/05 at bottom of post, after jump

Splendour in the Grass went on sale today, and Moshtix had a pretty good go at ruining absolutely everything. Quick summary for the uninformed:

  • 8:45am Everyone in Australia who loves music preps their computer
  • 9:00am 32,000 tickets go on sale
  • 9:01am – 2:14pm It all goes horribly wrong, site outages, mass complaints, Aussies take their complaints to the social space, Moshtix disable comments on Facebook, realise their mistake some hours later and switch comments back on
  • 2:15pm All tickets are sold out, thousands of people are filled with rage

After the jump I’m going to lay out a few examples of the kind of negative sentiment Moshtix have been receiving over the course of the day, and then lay out some blunt advice for what I’d like to see them do now. Yes, there will be swearing.

Read the rest of this entry »

User-generated electioneering

April 8, 2010

Every election these days is called ‘the internet election’, and not surprisingly since each election brings new innovations in social media. Howard Dean did really well out of e-campaigning in 2004, although he was probably less enthusiastic about it once ‘the scream’ appeared all over YouTube. was a cracking success, expanding into a SMS programs, 2,000 YouTube flicks, 3 million online donors, 5 million ‘friends’ across Facebook and other social sites. In Australia, Labor claims a lot of its success is due to marshalling support through digital, and the Coalition admits they didn’t make the best use of it, falling before the bold and youthful Kevin07 brand.

There’s one month of furious electioneering to go in the UK before folks head to the polls, and we’ll see how the parties make best use of digital and social in particular in these next few weeks. Already, my Facebook news feed has changed. Status updates allow everyone you know to see your opinions, comment, and get notifications of others’ comments.  It wasn’t that long ago that these were about X Factor, but political conversations are taking their place – people are linking to opinion pieces on the economy and social policies, and the same political discourse is all over twitter too.

But what I’ve found most interesting is how user-generated content has already made a big splash. Following the launch of (Conservative leader) David Cameron’s much mocked airbrushed billboard campaign, Tory-bashers are giving those ads an amusing PhotoShop once-over at



Labour had an official crowd-sourcing poster competition won by a 24 year old’s entry depicting ‘Nice Dave’ sitting on a 1983 Audi Quattro (below), recalling a character from recent BBC drama Ashes to Ashes in which a police officer inexplicably wakes up in 1981.


The ad was launched last Saturday by Labour’s agency, Saatchi & Saatchi, but immediately repurposed by Euro RSCG (the Tories’ ad agency) to great effect (more on this here).


Clearly crowd-sourcing hasn’t paid off in this example (more of an own goal really), but I’m looking forward to more UGC in the coming weeks.

Refreshingly Fun: What we’ve been doing with Pepsi

January 8, 2010

You’ve probably seen the billboards and bus ads by now, but in case you weren’t aware, we recently launched the digital side of Pepsi’s new Hit Refresh campaign. MTV are pushing it on television, we’re running it here on the ‘net.

It’s pretty cool, a mash-up of Pepsi re-inventing their image and placing a huge focus on digital marketing the combination of which turned into a Twitter based scavenger hunt, with the prizes coming in the form of cold hard cash. Well, not cash so much as 101 slick little EFTPOS cards loaded up with $250 each.

A brief run down: the refreshment company activation team (known as Pepsi Refreshers) make their way out into the world, choose an obscure location in a well populated Australian city, and then start tweeting out clues about where they are from the Pepsi Australia Twitter page. We’ve rigged it so that game playing, money lusting, Pepsi fans can also catch these updates on the Facebook Page, or at the Hit Refresh site, in order to more effectively race each other to the prize.

This is excellent because the entire thing can essentially be run from a smartphone, an easy thing for a Pepsi Refresher to have on them at all times. Plus, the players themselves aren’t tied into any particular service in order to keep up with the clues. It’s infectious, interactive, and incredibly efficient – social media at its best, really.

Creative mastermind Toby Caves really took advantage of the fact that APIs and widgets basically rule the internet now, and the main campaign site grew into a deliciously crafted overview of everything that’s happened, and is happening in the competition at any given time.

The latest clues are fed in from the Twitter page, Facebook fans are prominently displayed, a schedule and Google powered map let people know which cities the Refreshers are going to pop up in next and the Winners Gallery shows off all those lucky sods with their fancy new free money cards. It’s all ruled over by an explanatory Flash header, and coated in a vibrant blue that only exists between shades of Pepsi and Twitter.

Speaking of those cards, we feel like they’re a bit of a win. Based on the global Refresh campaign posters and candy colour palette, they are a bit more recognisable and fun than straight up cash in your hand while still being just as usable.

Stamped with the new Pepsi globe logo, we’ve also slapped some helpful thematic suggestions for spending the well won dollars. Things like style, scene, and so on – after all, if you win a prize you shouldn’t be using it to pay your bills (unless you really need to, then it’s ok). As a general rule though, prizes are fun, should be used for fun, should be spent on your self, and we wanted to encourage that.

We wanted the prize cards to be like the campaign, simple, effective, fun and it feels like we nailed it.

No, it’s not modest or polite to rave on about oneself, but this is a pretty exciting project for us, and the response so far has been amazing, so we thought we’d throw out a few more details and see what you all think.

Check out the campaign, hit us up in the comments and let us know.

Climate change journalism meets social media

November 10, 2009

Earth Journalism Awards
It’s expected that 40 world leaders will attend this year’s COP15 climate change talks in Denmark next month to hammer out the details for what is hoped will be the successor to the Kyoto Protocol, which expires in 2012. Fifteen journalists, winners in the Earth Journalism Awards, are being flown to Copenhagen to cover the two week conference.

Voting mechanisms on the EJA siteThe organisers, the Earth Journalism Network, are making great use of social media to plug this event – obviously they’re marketing the awards themselves all over the usual social media, but there is also a final sixteenth award which is determined by user interaction. All fifteen journalists are finalists, and the whole world gets to vote for an overall winner of the Global Public Award using the EJA site, but also on Twitter by retweeting #ejavote and the URL of the story. Additionally, each entry has its own Facebook fan page, for which every fan constitutes a vote.

This is a great mobilisation of social media tools to get what is an environmental/political issue under the noses of the millions of tweeters and Facebook fiends.

Local journo, John Pickrell from Australia’s own Cosmos Magazine (they who brought us, is one of the fifteen finalists for his piece on ocean acidification and its effects on our very own Great Barrier Reef. You can read his and all the other finalists’ articles on the EJA website and make your voice heard –

Facebook. Why it’s the Daddy of Social Media.

July 21, 2009

There’s been so much hype about social media in the last 12 months but beyond the hype lies some fascinating data. Twitter has been grabbing a lot of the media headlines, but it is important to keep some perspective around the relative scales of the social sites and in particular the continued growth of Facebook.

Above: Facebook dominates search trends. Whilst most rank sites by UBs and UVs, Facebook is the #1 site in the world in terms of time spent and search volume.

In 2008, Facebook did the unthinkable and overtook Google and YouTube for trending search volume. Since then it has continued its climb relentlessly. To put a relative scale on the graph above it is interesting to compare it with the spikes caused by Obama during election and inauguration. You quickly get the idea. Facebook has become a giant and shows no sign of slowing at present. In Australia over 5 million users spend an average of over 4 hours on the site each month, (compare that with less than an hour with Google).

Facebook Stats July 2009 (via Facebook):

International Usage

About 70% of Facebook users are outside the United States

General Growth

More than 250 million active users

More than 120 million users log on to Facebook at least once each day

More than two-thirds of Facebook users are outside of college

The fastest growing demographic is those 35 years old and older

User Engagement

Average user has 120 friends on the site

More than 5 billion minutes are spent on Facebook each day (worldwide)

More than 30 million users update their statuses at least once each day

More than 8 million users become fans of Pages each day


More than 1 billion photos uploaded to the site each month

More than 10 million videos uploaded each month

More than 1 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week

More than 2.5 million events created each month

More than 45 million active user groups exist on the site


There are more than 30 million active users currently accessing Facebook through their mobile devices.


Posted by @eunmac


January 16, 2009

Info found from a friends blog  – I will keep identity secret! BUT;

Myspace secretly building webmail product

Hot off the press and all secret squirrels at this stage but Myspace are building a webmail product to rivel hotmail, Yahoo! mail, gmail etc. It’s a big step given that only 6% of users spend time with social networks mail products. But if users were to migrate to use their Myspace mail as their main account this would be huge for Myspace. Traffic would increase to perhaps double / trebble the current numbers and also increase dwell time massively giving them a huge advantage over Facebook.

Unboxing what Facebook gave its friends for Xmas…

January 6, 2009

We all love a good unboxing, so we were pretty interested to see what Facebook sends their ’friends’ for Xmas. We get on well with them in Aus so the guys were keen to see what was in the box that arrived last year… We only opened it today – Jan 6 2009.

Here’s Bux our Media director looking pretty excited. Big box – must be good!

Okay… about 4 Facebook T-shirts. Yep, they’ll make good pajamas.

Wait there’s another pressie at the bottom of the box. Looks a little more interesting…

No way a video camera!?

Even better – a Facebook branded digital Video camera… 🙂
OK it may not be HD, but that’s a pretty sweet gift.
Thanks Facebook 🙂

A lesson in viral marketing?

December 9, 2008

This week’s ‘best’ Facebook FunSpace virals have made me wonder if you ever really can pick, let alone create, a viral winner. Most of these top 10 videos are shocking. Peanut Butter Jelly Time (despite being a mash up of an old viral), the Teletubbies video and the music clips look like the only videos worth forwarding … at a stretch.

#1 Miranda Lambert “More Like Her”
#2 Cute Animal Christmas Song
#3 2 year-old girl singing the Lord’s Prayer.
#4 Peanut Butter Jelly Time
#5 Hollywood Rap-Up, Dec. 5
#6 Jingle Farts
#7 laughing_babies
#8 Teletubbies: Shake That Ass Bitch
#9 Marilyn Manson “The Beautiful People”
#10 *Christmas Dogs*

Surely we can do better than that. Send me links to any good virals you have received via Facebook lately to restore my faith in Facebook as a good channel for video distribution. Or better yet, send me a link to the worst viral you have received lately. Let’s see if we can top this list.


Facebook Epic Fail email viral – starring Kyle Doyle

October 22, 2008

The names have been changed – but here us the infamous Facebook email of someone being busted pulling a sickie – we may have a new internet star in the making… Good luck KD 🙂

UPDATE  6.15pm Oct 23:

1. Comments saying it’s fake. We looked into this yesterday. KD is a real person. Source of email has not been verified. Suspicion around the am pm dates not being capitalised.
2. People unhappy we changed the names but we’re really just reporting the viral phenomenon – not the people involved (update… the actual name is now in the header seeing as other people have published it).
3. Australian published an article (here)
4. The Facebook profile is there but no longer public (as of 5pmOct 23)
5. SMH (here) Ninemsn (here)
6. Friends bombarded his wall with feedback during the day (see some of this below). Many of KDs friends were contacted by the media asking for his mobile # requesting interviews.
7. The mail seemed to “go viral” around midday on Oct 22, despite the email contents being dated Aug 27th.

That facebook profile – it appears completely genuine to us.

From: John Smith
Wednesday, 27 August 2008 9:35 a.m.
Karl Dowell
Absence on Thursday 21st 2008
Hi Karl,
Please provide a medical certificate stating a valid reason for your sick leave on Thursday 21st 2008.
Thank You


Real Time Manager

From: Karl Dowell
Wednesday, 27 August 2008 9:38 a.m.
John Smith
RE: Absence on Thursday 21st 2008
1 day leave absences do not require a medical certificate as stated in my contract, provided I have stated that I am on leave for medical reasons.

Karl Dowell

Resolutions Expert – Technical

From: John Smith
Wednesday, 27 August 2008 9:39 a.m.
Karl Dowell
RE: Absence on Thursday 21st 2008
Hi Karl,
Usually that is the case, as per your contract. However please note that leave during these occasions is only granted for genuine medical reasons. You line manager has determined that your leave was not due to medical reasons and as such we cannot grant leave on this occasion.

Real Time Manager

From: Karl Dowell
Wednesday, 27 August 2008 9:43 a.m.
John Smith
RE: Absence on Thursday 21st 2008

Hi Niresh,
My leave was due to medical reasons, so you cannot deny leave based on a line manager’s discretion, with no proof, please process leave as requested.

Karl Dowell

Resolutions Expert – Technical


From: John Smith
Wednesday, 27 August 2008 9:50 a.m.
Karl Dowell
RE: Absence on Thursday 21st 2008
Hi Karl,
I believe the proof that you are after is below


Real Time Manager,

From: Karl Dowell
Wednesday, 27 August 2008 9:55 a.m.
John Smith
RE: Absence on Thursday 21st 2008

HAHAHA LMAO epic fail
No worries man

Karl Dowell

Resolutions Expert – Technical

Below: Snapshot of Chatter on KD’s wall before it was made non-public…

Pirate facebook

October 1, 2008

In case you haven’t seen this (“yaaawwwnn” … what?? I’ve been in exile and just discovering a few nice old gems), you can make every day Talk Like A Pirate Day on FaceBook. You simply set the language to English (pirate). See Fig 1.

Fig 1.

You’ve probably been pirate facebooking forever, but I LOVE it; particularly the relationship status (see Fig 2). And you know what they say? If you love it, BLOG IT. 

Enjoy … I’m off, me hearties, to write some more interesting blog posts while I wait for Gordon Ramsay Facebook to come out gggrrrr. AP

Do you feel like you are being chased?

September 23, 2008

A very funny animation highlighting how hard it is being social these days