Why TweeterGetter will not and does not work.

February 16, 2009

The site Tweetergetter.com offers a ‘pyramid-like’ system suggesting that from a single tweet you could net 19,530 followers within 5 degrees of retweet from a single tweet.


In the last 7 days GaryMcCaffreys message has been retweeted over 11,000 times. This Retweet is a “forced” tweet that occurs when a user enter their twitter name and password. The verbatim message below is delivered to your followers with your name inserted at the end of the tweet.

“RT @garymccaffrey has a crazy idea. 19,530 new twitter followers in 30 days? Check it out http://tweetergetter.com/username

Shown above: RT Data from Retweetist.com on the above retweet: (http://www.retweetist.com/users/garymccaffrey)
Note that the decay has already started in terms of the viral effect with the retweets peaking on Feb 12.

The logic as shown at retweetist.com.


Of course like most pyramid schemes the offer seems logical, but it of course is flawed – the maths require perfect conversion with no dropoff at any stage in order to get close to the numbers shown. No matter how early you jumped in on the chain, the slightest splintering drops users out of the pyramid as quickly as they came in.

The Evidence:
We took a broad sampling of around 30 users who signed up to the scheme early on and tracked their results through http://www.twittercounter.com. Results showed that in most cases the growth was limited to a handful of followers usually around 15-20, nothing like the dozens, hundreds or thousands of followers that tweetergetter suggested was possible. The fact that the curves we see level off very quickly in each case is evidence that the model is not sustainable. If tweetergetter was working, the curve should actually be accelerating upwards fairly quickly, especially with the nature of fast burnout that naturally occurs with tweets which have a very short shelf life. Viral behaviour is normally recognisable as a distinguished ‘J’ curve and indeed the tweetergetter chart above suggests that is what ‘should occur’ “even with conservative estimates”.

Illustrated Samples:
The examples below are a random sample base from some of the 30 that we checked from Feb 11 to today:

Growth of these accounts are provided by TwitterCounter which monitors twitter account growth on a daily basis.







To sample these results for yourself follow the twitter search here then take the user name and append it to the end of the twittercounter url  http://twittercounter.com/ insert_twitter_name

In a nutshell, the only likely recipient of any mass following is Gary McCaffrey himself (who by default gains a new follower from every transaction). Of course TweeterGetter is essentially an opt-in campaign – so it is simply a case of ‘buyer beware’. It’s up to you if you decide to use the site.

Of course it is also up to you who you might “unfollow” at the end of it all 😉

I’m sure each and every one of you reading this will find many great follows with or without TweeterGetter.

Unboxing the new Google 3D Mouse

September 11, 2008

Last night we came into possession of what we believe to be a beta-release for a new kind of 3D Mouse from Google. Whilst we can’t disclose exactly who gave this (because they work at Google) it certainly raised a few eyebrows in here when we opened the package. We’ve never seen a mouse like this before and has a couple of really WOW features (check out the last image).

EDIT: Just uploaded a quick video (this was right after we took it out of the box).

So our second unboxing in a month (*)… unfortunately we missed the opening of this box initially because it was totally unmarked so we didn’t know what was inside until we saw the mouse through the plastic …at which point we got the camera out. The mouse was well packed with inflated pouch to avoid any damage. 

Confirmed: It is green and has see through bits showing the Google logo.     

Underside: Marked (A) is likely part of the 3D accelerometer. This lets you lift the mouse up an use it pretty much like like a Wii controller (see shot of screen below).

(B) seems to be part of the Wii-like 3D system for when you’re waving it about – yes you can actually see the yellow sensor inside moving as you move your hand.
(C) – Appears to be the Biometric reader (nicely branded) and (D) seems to control all the 3D movements but doubles up as a really comfortable ergonomic gel to prevent RSI.

Above: The mouse in action – after the mouse drivers install you get this pretty neat affect as you lift the mouse up; the cursor lifts up and becomes huge, casting a shadow on the desktop. We haven’t figured out what the use for this might be yet but it was fun.

We were a bit disappointed that the mouse is not wireless, but seeing there was no battery compartment it probably needs to get power from somewhere.

Incidentally it’s Google’s tenth birthday, and we know they love a good old joke down under 😉 …Happy Birthday Google, and thanks for the mouse – already put to good use.

Birthday wishes, @ Amnesia.

Massaud Airship Hotel Fake : Manned Cloud likely full of hot air.

August 27, 2008

Fancy flying around he world in 10 days onboard a luxury flying hotel? Well you may have to wait longer than expected. This story has been floating around the web for about 10 months and has made many mags and press, but time seems to be telling that it looks more like a little publicity stunt for architect Massaud (here).

Web Chinese Whispers? Proving again that some web consumers are willing to adopt, believe and blog things that have very little grounding in fact – and then copy and paste madly, there really is very little to suggest this was any more than a ‘concept’ but the web and press have made it look like this project is really happening. I’m happy to be proved wrong, but I’m betting this is a tall story from Massuad that went a little too far…


Early Daily Mail Story here that fueled many blogs (did they really believe this?):

Montauk Monster Pictures. The story explained…

August 2, 2008

Below are all the photos of the ‘Montauk Monster’. Always interesting to see a story spread like wildfire on the net. It contains all the classic ingredients of common ‘fact or fiction’ viral story. Let’s take a closer look at the Montauk Monster images, the facts, and the story behind the creation of a new legend.

The ‘Discoverers of the Montauk Monster’ being interviewed.

A second set of photos from another eyewitness:
Is this a velociroflcoptersaurus?

The earlier photos above taken by a different source (Christina Pampalone) confirms that there was little doubt of the validity of there being a carcass… but clearly it’s more doglike at this point… and yes, no beak!

Back to the other angle from the “beak photo set”, released in a video interview today.

So from a marketing perspective here’s the breakdown of why I believe this story has traveled so easily and captured our imagination.

The secrets of urban legend creation:
1. Monster! Yes we all want to believe really. The unknown, the possibility of fiction becoming fact is a pull for most of us and a break from the daily drudge of the same old news.
2. Believability – The photo is enticing enough for anyone, including experts to take a second look. Found by the sea which we know holds many secrets makes it even more enticing.
3. Credibility. Found by three women, apparently normal everyday people with little to gain from a hoax although they have stashed the carcass… I’m sure this will be worth a buck now the story is so big!
4. No instant debunk. If a story is put to bed quickly by credible sources/multiple experts then interest is usually lost quickly. In this case we’ve heard little to counter the story which gives reason to believe and thus amplification continues. Interviews conveniently suggest that scientists (urrr… which scientists are those please?) have already agreed it’s a not a recognised species – and that’s enough for most to take it as fact.
4. Lack of information. The less we know, the more we crave. The less we find, the more we look, the more we ask, the more we spread the story.
5. Ego complex: We are the experts …Yes it’s a chance to tell the world via your comments and friends that you knew it was real, or a complete hoax. Hey, aren’t we great for figuring it out first. We call this the competitive-ego complex in here (when talking about viral memes).
6. It’s not the end of the story. Yes the carcass has been stored away (you’d think they’d put it on ice) but apparently it’s decaying away in a friends backyard waiting for the men in black to arrive. 
7. Mainstream media amplification: Once the story makes TV and press we crave additional information. Just  as with the Corey Worthington story a few months back, the web is just a click away for more info after the national news. Off we head to Google…
8. Story Availability. You and others found this page through Google and there will be thousands of other sites that will spawn and index this monster very highly. Yes, finding This monster is easy!

Didn’t we do well! Breaking story site Gawker’s traffic took a welcome boost from the monster’s arrival…

Destined for urban legend status: So is it a new species, monster, alien life form? One things for sure, if it is proved not to be one of the above, this story will simply join conspiracy theory sites and the thousands of other stories on urban legend site Snopes, ready to resurface a dozen times over the next few years.

It does not look like a marketing hoax from where we stand but there is no reason to believe too much until the final facts unfold. Most likely this is just a lot of hype over something we simply can’t see properly.

Not the first time we went crazy over a sea monster carcass:
This famous catch (here) in 1997 re-ignited our imagination in sea monsters in the similar way when caught by a Japanese fishing boat. It was so amazing …they decided to throw the carcass back into the ocean, not even keeping a single bone. Hmmm.

But the myth was so popular and widely lauded, it even got it’s own stamp.

Marketing lessons from sea monsters:
Virally, there are many lessons to be learned from the spread of urban myths and tall tales that can be applied to social media marketing. It doesn’t mean you need to set out to fool people or become friends with ET, but we (the consumer) will generally respond to key elements from the above stories if distributed with just enough (but not too much) information to make us think twice about what we’re looking at.

File under “They want to believe.” 🙂

The best Tom Cruise impersonator ever!

March 31, 2008

Is this Tom Cruise or not? Watch the clip below and figure it out. This clip has just started pounding it’s way through YouTube promoting a new film (Superhero Movie – which has an lowly IMDB rating of 4.4 at present).

The real actor impersonating Tom Cruise in the clip below is Miles Fisher and he had us all laughing 🙂

Moonvertising is NOT REAL – Read the facts here:

March 20, 2008

Here are the facts on Moonvertising. It is an advertising Hoax. It has become clear that many people are confused by the Rolling Rock ads as to what is going on and if it is real or not. Amnesiablog covered Moonvertising a few weeks ago (here) but obviously (having read the comments, see sample below) we probably need to clarify the facts again.


Here are the real facts on Moonvertising:

1. It is a Spoof/Hoax campaign for Rolling Rock Beer.
2. There will not be any ads beamed onto the moon on Mar 21 2008.
2. Coke actually tried to do this in 1999 (here). It was banned by the FAA. The power of the lasers needed were deemed likely to cause major problems with bypassing aircraft. LOL.
3. The campaign is created by Advertising agency Goodby Silverstein and Partners.
4. Rolling Rock has produced several spoof campaigns in the past using FAKE ad exec “Ron StableHorn
5. It is technically possible to produce images reflected off the moon’s surface but seems unlikely that it could ever appear anything like the image below.
6. Here is an image from 1968 when two argon lasers were beamed from Earth (photo taken looking back to Earth from space[edit] ). Might imply that if the technology were ever used it would work better on a new moon not a full one.



– Are “mind-control” banner adverts possible in websites? Check the above link out…