I’ve been running around like a fly with a blue backside the last few weeks. However after a bit of down time today I came across two great campaigns that I would hold up as shining examples of great digital work.
The first one is Sony’s Fantasy Festival partnership with Last.fm. You have an imaginary $1M to spend on your fantasy festival line up and the winner is the person whose selection has the most buzz online- kind of like Fantasy Football for music. Here’s my effort…
The communication is tied into a product. Once I’ve picked my line up and named my festival I can listen to it on Last.fm and share it with friends. Simple idea but cool.
It’s a genuine experience not just a prize draw. I spent ages battling with my consciousness. Do I put some super bands like Muse in that have a lot of buzz even though I don’t like them, or ‘keep it real’ and stick to my favourites. Seriously have a go, you have to make some brutal decisions.
The second campaign is from HP who is raising the awareness of the Global clean water crisis by supporting a team of climbers looking to reach the summit of Mt Kilimanjaro.
They don’t start till January but you can track their progress via a website that is the equivalent height of Mt Kilimanjaro in pixels – check out the scroll bar! Neat idea from Goodby