Digital campaigns that caught my eye this week

November 20, 2009

I’ve been running around like a fly with a blue backside the last few weeks. However after a bit of down time today I came across two great campaigns that I would hold up as shining examples of great digital work.

The first one is Sony’s Fantasy Festival partnership with Last.fm. You have an imaginary $1M to spend on your fantasy festival line up and the winner is the person whose selection has the most buzz online- kind of like Fantasy Football for music. Here’s my effort…


Why do I like this?

The communication is tied into a product. Once I’ve picked my line up and named my festival I can listen to it on Last.fm and share it with friends. Simple idea but cool.

It’s a genuine experience not just a prize draw. I spent ages battling with my consciousness. Do I put some super bands like Muse in that have a lot of buzz even though I don’t like them, or ‘keep it real’ and stick to my favourites. Seriously have a go, you have to make some brutal decisions.

The second campaign is from HP who is raising the awareness of the Global clean water crisis by supporting a team of climbers looking to reach the summit of Mt Kilimanjaro.

They don’t start till January but you can track their progress via a website that is the equivalent height of Mt Kilimanjaro in pixels – check out the scroll bar! Neat idea from Goodby

@carlmoggy


New flexible and unbreakable Display

December 9, 2008

HP and Arizona State University today announced the first prototype of affordable, flexible electronic displays.

image Flexible displays are paper-like computer displays made almost entirely of plastic.

This technology enables displays to become easily portable and consumes less power than today’s computer displays.

Popular applications for the technology could include electronic paper and signage.

The first practical demonstration of the flexible displays was achieved through collaborative efforts between the FDC and HP as well as other FDC partners including DuPont Teijin Films and E Ink.

All I can say is that this will be awesome once it gets to the market. Thinner, lighter, unbreakable and cheaper displays – what more do you want?

Read the full article here.