Sometimes it’s the human things that matter in social

July 9, 2010

A nice little story for a Friday. When it comes to effective community management in social, sometimes it’s the human things that matter and get results.

Case in point, P&O Cruises

The P&O Australia Facebook page has an established community of over 13,000 fans, who are there 24/7 helping out absolutely anyone who has a question about upcoming cruises, locations, services – really anything and everything to do with the brand.

In the process, they’ve developed a very strong and active community.

So when one of the high-profile community members fell ill and went into hospital, the community swung into action – and so did P&O.

It’s the human touch

P&O sent this dedicated fan a get-well card and flowers. Small thing to do, right? But importantly it is what you would do for any friend or family member if they fell ill. So why wouldn’t you let one of your biggest social brand advocates know you are thinking of them?

Check out the response on their Facebook page which gleaned 28 comments and discussions:

Brands can and should be human particularly in social media. Because it’s humans who speak and interact and small things like sending some flowers to a valued fan can make a big difference. So, how can you make your brand ‘human’?

Disclaimer: P&O Cruises are an Amnesia Razorfish client.

~ Karalee Evans, Social Strategy Manager, Amnesia Razorfish

Make technology a bit more human!

February 3, 2010

Fabian Hemmert talked at the TED in Berlin late November last year and he said that technology should become a bit more human and he showed off a few of his prototypes – the weight shifting phone, the breazing phone?!?

I think these are interesting ideas, but as long as we don’t have 3 month of battery life, I can’t see this being implemented.


Human Breakout / Arkanoid at conference

May 19, 2008

Again from the Avenue A Razorfish conference/client summit 2008 here is a section of the 1000 attendees playing the arcade game breakout using their arms to co-ordinate the paddle to bounce the ball at the bricks. Controlled by a standard web camera, it’s pretty funny to watch but a great example of extending ‘group experiences’ using digital technology.

Again this video was shot with mobile phone.