10 million viral Wedding views in a week on Youtube can do wonders for music sales, even if you’re Chris Brown languishing in a career low point (here). Neilsen points out (here) that Brown’s track Forever from 2008 was nowhere to be seen until this week, but is now in the top 10 for the US and Australia. The only possible reason being the Viral Wedding video which has a link to the track on iTunes. It raises some interesting points on the usage rights. Several people here pointed out that many similar videos have had the audio stripped by YouTube for copyright violation, yet this is a clear case of win-win for everyone involved. A clear indication to the Music industry that a social media model for music sales exists.
Posted by @eunmac