Razorfish TweetDoubler – Amazing Twitter tool that allows twice the character count

April 1, 2009

We’re pretty excited here in Australia to be the first people globally to talk about a new text compression technology just released by Razorfish, one of the worlds largest digital agencies. The Razorfish guys in white coats have developed a compression algorithm that works on text, a bit like the way jpeg compresses an image – which means HUGE news for everyone using Twitter.

Try it now! www.tweetdoubler.com

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Twitter normally only allows 140 characters. This Razorfish web application allows you type DOUBLE the normal amount.

You simply enter the text (up to 280 characters) – the compression takes about half a second, next your compressed tweet is sent out (under 140 chars) and then automatically decompressed as the end user views the message. It’s so simple, it’s hard to believe nobody has done this before.

We believe that in the future we can optimise the algorithm, potentially allowing 1000 characters to be compressed to inside Twitter’s limits of 140 characters. This first round of beta testing will provide us with enough data to push limits in the future.

Razorfish Credits:
Thanks to the globally coordinated team who have worked around the clock to bring this to life. Make sure you say Hi to them on Twitter:

Olaf Prilo (@olafprilo) – Independent Science and Maths Consultant.
Iain McDonald (@eunmac) – Creative Director.
Stephan Lange (@Maniac13) – Project Co-ordination.
Chris Saunders (@thesaund) – Lead Coder.
Michael Kliennman – Lead Design.
Shiv Singh – (@shivsingh) Social Media Director.
David Deal (@davidjdeal) – Marketing Director.

Please note this is a beta version open for testing for today only. Enjoy & have a wonderful day ๐Ÿ˜‰


Extortion Goes Web 2.0

November 26, 2008

Finally a 2.0 web siteย  for the rest of us.
Extortr allows you to anonymously blackmail people anywhere in the world, and collectyour money through paypal or the like. Nifty Huh?

From the Extortr FAQ:

What’s going on?
First of all, congratulations! You’re being blackmailed using the most technologically advanced extortion service in the world, Extortr. If you haven’t already, you should go to the web address in the email you were sent, to check that the photo or video that we have is genuine. If it’s not, lucky you โ€” you can let the timer next to it expire witout worry. If it is genuine, we recommend clicking on the “Pay Now” button as soon as possible in order to make sure that the material stays private.

Blackmail someone now.


Unboxing the new Google 3D Mouse

September 11, 2008

Last night we came into possession of what we believe to be a beta-release for a new kind of 3D Mouse from Google. Whilst we can’t disclose exactly who gave this (because they work at Google) it certainly raised a few eyebrows in here when we opened the package. We’ve never seen a mouse like this before and has a couple of really WOW features (check out the last image).

EDIT: Just uploaded a quick video (this was right after we took it out of the box).

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So our second unboxing in a month (*)… unfortunately we missed the opening of this box initially because it was totally unmarked so we didn’t know what was inside until we saw the mouse through the plastic …at which point we got the camera out. The mouse was well packed with inflated pouch to avoid any damage. 

Confirmed: It is green and has see through bits showing the Google logo.     

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Underside: Marked (A) is likely part of the 3D accelerometer. This lets you lift the mouse up an use it pretty much like like a Wii controller (see shot of screen below).

(B) seems to be part of the Wii-like 3D system for when you’re waving it about – yes you can actually see the yellow sensor inside moving as you move your hand.
 
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(C) – Appears to be the Biometric reader (nicely branded) and (D) seems to control all the 3D movements but doubles up as a really comfortable ergonomic gel to prevent RSI.

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Above: The mouse in action – after the mouse drivers install you get this pretty neat affect as you lift the mouse up; the cursor lifts up and becomes huge, casting a shadow on the desktop. We haven’t figured out what the use for this might be yet but it was fun.

We were a bit disappointed that the mouse is not wireless, but seeing there was no battery compartment it probably needs to get power from somewhere.

Incidentally it’s Google’s tenth birthday, and we know they love a good old joke down under ๐Ÿ˜‰ …Happy Birthday Google, and thanks for the mouse – already put to good use.

Birthday wishes, @ Amnesia.


Office Pranks Soundboard – Classic Pepsi Campaign

June 27, 2008

From the Vault – a practical joke soundboard from Pepsi where you pretend to be someone else. Now, we still use this… it is really funny and also kind of handy – we think this is still probably one of Amnesia’s best digital campaigns over the years (note: the soundboard is just a small part of the Office Pranks Website).

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Legend has it that one of Amnesia’s producers fooled his wife so badly with this soundboard he ended up on the couch for a night. No names mentioned.

Instructions: Simply call a friend on speakerphone (with PC next to you, speakers turned up) and press buttons on soundboard at the right moment (practice for a couple of minutes b4 you call) … There’s two characters to choose from… They’ll never guess what’s going on ๐Ÿ™‚

http://officepranks.archive.amnesia.com.au/soundboard.html

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Old archived Office Pranks website here (has a few broken links so please forgive any niggles. Note this site exists for portfolio purposes and is not attached to any current Pepsi marketing).

Enjoy.