Twitter releases media filter: no more Rickrolls?

January 13, 2011

While doing some research for a post I’m writing, I noticed what seems to be a new feature on Twitter’s new .com native site: a media filter.

This media filter was not apparent back when Twitter introduced its new, updated web platform mid-2010, and indeed didn’t seem to be there yesterday when I was using Twitter. What’s interesting is that this filter is based on trust: it’s not there for media (pictures, videos, links) from the people you follow, but just on people you don’t.

 

Twitter's new media filter (click to enlarge)

It’s on by default, however you can turn it off in your settings. An interesting, and if not expected development from Twitter perhaps designed to mitigate the increasing amount of porn and even disturbing media images being shared via the growing platform. But I’m a little disappointed that this may mean I’m no longer able to ‘rickroll‘ tweeps 😉

Have you seen this media filter before? What do you think?

~ Karalee Evans, Social Strategy Manager