How to promote a 0 emission car

March 6, 2012

Simple – you cover it with a bunch of LEDs and make it disappear.

Mercedes Benz wanted to show that their new F-Cell model is good for the environment because it has 0.0 emissions. So they made it invisible.


Or at least from one point of view. One side of the new car was covered in LEDs and the other side had a Canon 5D Mark II attached to it so the video shot by the Canon was than shown on the other side making the car disappear.

Check out the video below, it’s pretty awesome


New toys from Mercedes

April 16, 2009

Mercedes has a new promotional video for the 2010 S Class that offers peeks at the model range and suite of tech coming on the latest luxury sedan.

Check out the splitview screen on the S600 and start saving because I know you want to have one πŸ™‚

Back to the future

March 26, 2009

Daimler today has unveiled the F-CELL Roadster, the latest in their line of "F-Series" concept vehicles.



It’s a roadster fitted with a 1.2 kW hybrid drive – one that allows the F-CELL to reach a top speed of 15 mph and achieve an operating range of  217 miles.  From a design standpoint, however, is where the F-CELL Roadster truly shines, as it manages to blend the overall aura of the original Benz patent motor car with seating and a fiberglass front section both drawn from elements of Formula One racing.

As it is still a concept car it is not practical, but I always liked old cars and this way I could combine both worlds.

you can find more pics here.