Hot30 on Messenger

October 8, 2008

Today Nine MSN & the Hot 30 Count down launched Heidi, the intuitive robot, who can hold a conversation with a sassy attitude while giving away prizes through enticing people to vote online.
By adding to your friends list, Heidi will come alive and prompt a conversation. Be offensive or ask personal questions and Heidi will respond with a witty or catty response.
Great campaign concept for its intended online demographic, it will be brilliant to see this campaign evolve and the tactics that Nine MSN & Hot 30 use to keep the momentum going.

Friend Magnet. Ninemsn Instant Win Web Messenger Promotion.

August 29, 2008

From the makers of Prize Rush (Ninemsn and Amnesia) – you can now use your Messenger login to win amazing instant double prizes with our new game (Friend Magnet) whilst you chat with your mates. The best bit – If you win a prize – YOUR MATE WINS THE SAME THING :)))

Use the Magnet (below) to try to hook up the prize you want… Very easy to play.


A pretty cool physics engine, and to our knowledge the first time someone has used the official web messenger API to build a game like this… kinda cool? Good luck!

BTW: Here’s the 15 sec TV Ad for Friend Magnet:

(TVC produced by Amnesia)