Terrorism: Pursue a certificate in Terrorism 100% online. Enrol today.

November 28, 2008

These may be the most offensive Google Ads ever seen. Spotted in two separate incidents next to stories about the Mumbai attacks on the site IBN Live, they’re a typical example of the tactlessness of automated ad targeting systems.

We’ve seen Google ads go wrong before, of course, but do you recall a worse slip-up in recent memory?

We know it’s not Google’s intent to offend, nor their fault that these mismatches happen…and yet we’ve got to ask: surely something can be done to prevent instances like these?

googleadterror3.png by you.

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Tweeting on a new level?

November 28, 2008

Social media, and in this case particularly Twitter, is continuing to become widely recognised as an extremely powerful tool for all forms of communication.

CNN has posted an article on how social media reacted to the terrorist attack at Mumbai, with statements such as:

“It was the day social media appeared to come of age and signaled itself as a news-gathering force to be reckoned with.”

“The minute news broke of the terrorist attacks on Mumbai, India, social media sites like Twitter were inundated with a huge volume of messages.”

“With more than 6 million members worldwide, an estimated 80 messages, or “tweets,” were being sent to Twitter.com via SMS every five seconds, providing eyewitness accounts and updates.”

Full article here.