You know, we could have gotten all wound up and upset that Mumbrella incorrectly accused Amnesia of engineering a fake media stunt for Diageo and Bundaberg Rum yesterday.
The thing is, it’s Friday and we’d prefer to lighten the mood around this non-existent fake campaign with a more appropriate social response. As such we’re not sparing Mumbrella, Diageo, Leo’s or ourselves in the following images. We hope everyone involved can see the lighter side – you see we believe social media is better served with a side salad of good humour:
So here it is… the truth as it happened yesterday afternoon:
(Disclaimer: the above images are FAKE).
The final word: There’s no fake campaign. There is no higher purpose or master plan. Good luck to Diageo with the new brand. Good luck to Leo’s who do a great job on the Bundy brand. To staff at Amnesia – please carry on pressing the ‘like’ button on your personal pages (provided it works within our social media guidelines of course):
Happy Friday everyone.
Amnesia Razorfish Team.