What are the issues facing the media industry? Starcom to host industry-first debate

August 30, 2010

Tomorrow, Starcom (our sister agency) will host an industry debate among media buyers and planners in what it believes to be an industry-first event, bringing agencies and media professionals together with leading spokespeople to discuss key issues facing the media industry.

Tim Burrowes, founder of leading online media and marketing publication, mUmBRELLA, will join Starcom MediaVest Group Sydney Managing Director Bob Goodge to debate major events that are shaping the media industry.

In what is sure to be an entertaining and insightful event held at The Lord Nelson Hotel in The Rocks, the social media team at Amnesia Razorfish will share the debate via a Live blog and Twitter feed during the night.

You can find the live blog here

Starcom’s Future of Media

and follow the tweets via #starcomfom

The event will open with a discussion about major events that are shaping the industry.

This will be followed by an open debate moderated by Starcom executives where everybody will be encouraged to have their say. The event is expected to attract agency executives, clients, media students and all levels of media people working in the industry, bringing professionals together in a productive socialenvironment designed to give all voices equal share. 

So if you haven’t registered to attend the event (there’s still time by registering here), but want to hear what Tim and Bob, as well as other senior media and agency figures think will shape the media and agency environment, join in and watch us report it live.

And, if you have any questions you want us to pose to either Tim or Bob, just ask them in the comments field!

~ Karalee Evans, Social Strategy Manager

Digital Traffic Update: AdNews Vs Mumbrella Vs B&T Vs Campaign Brief

March 25, 2010

Updated Mon March 24 2.31pm (Data now includes latest webstats as supplied by Mumbrella, Adnews, B&T, Campaign Brief, Inspiration Room).

Please note: This article is intended to provide a basic snapshot of trending traffic volume as supplied by publically available sources, it is not an in depth analysis of publisher content, audience, engagement etc.

There’s always a sense of irony about reporting on the people who report on you daily …but every now and then we’ll check up on  the trends for local ad industry publishers in the digital space. This is not an attempt to compare apples with oranges on who’s reading what (eg: clients vs industry readership) but 2010 is shaping up to be a more interesting statistical battle traffic-wise with AdNews changing their model last month posting substantial gains in February (reasons listed below).

2009 was definitely a big year for Mumbrella coming out of the blue and scoring a lot of digital traffic with its blog format site. In contrast AdNews 2009 website numbers were destined to be limited because of their online model which only allowed access to stories for paid subscribers (although it saw gains to the end of the year when it discreetly opened up stories to email subscribers). B&T saw good digital growth in 2009 opening up for comments in posts and interestingly they appeared to somehow ride the coattails of Mumbrella’s traffic with notably similar peaks and troughs appearing in the traffic data below.

Campaign Brief and The Inspiration Room were kind enough to send in their latest data following, again showing solid growth online in the last calendar year.


Above: Alexa data for Adnews, Mumbrella, B&T

Read the rest of this entry »

Mumbrella outshines AdNews and B&T in digital

March 23, 2009

A quick look at traffic trends from publicly available data* suggests that Tim Burrowes (ex-Editor of B&T Magazine) and founder of Mumbrella.com.au has a digital strategy that is working. After only a few short months Mumbrella has passed the established ‘ad industry news publications’ in terms of overall digital traffic to its site according to Alexa. In addition Mumbrella’s 1600 followers on Twitter (here) appear to place it in a very interesting position for both sourcing and breaking news to an influential Twitter user base. Noticeably, the blog format which Mumbrella is using is paying off particularly in SEO with Mumbrella yielding solid results in Google from its stories and 83% of all traffic coming from Australia.

Above: Mumbrella matches B&T’s highs, but significantly beats B&Ts lows indicating a more healthy ‘always on’ digital presence. Source – Alexa.com.

The AdNews website currently requires a subscription to read full stories and B&T publishes a daily pdf based newsletter – a format some struggle with compared to the global trend to more open story/blog formats which allow interesting debate and comment within articles.

All three break their news in a daily email digest (numbers of subscribers currently unknown for each).

AdNews is preparing to release a new site shortly and with the largest print circulation it has a solid platform to mount an attack on its competitors. We hear it will also integrate Twitter as part of the strategy. At this point we are unaware what B&T has planned for its digital presence ongoing.

* Source Alexa.com: