NFC is not just mobile payment

August 16, 2012

NFC or Near Field Communication is the big buzz word at the moment and everybody is talking about it. The truth is that the technology is nothing new and it has been around for a long time. Nokia had an NFC enabled phone in 2007, it was called the Nokia 6131.

Google has made the term mainstream with their announcement of Google Wallet and most people think of NFC as a way to pay with their mobile device. But that is not all.

imageAt Razorfish globally we have been exploring NFC for a long time. Just look at the examples that we released in the past: The NFC gumball machine, BrandTable or Razorfish Digital Wallet.

We actually have a wall of NFC to showcase all kinds of uses for the technology right in our office.

So what else can you do with NFC apart from using it for payments?

There are already plenty of examples out there.

Below you can find 6 examples on how NFC can be used right now.

1. Use your NFC enabled phone as the key to your hotel room

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For the recent Olympics in London a Holiday Inn Hotel gave their VIP customers a Samsung Galaxy S3 as part of their 40 VIP rooms. The guests were able to check in and out of the hotel, as well as change the AC, control the TV, and unlock their rooms with the phone.

Using NFC in your phone as a key to open doors has been used in the Enterprise world as well. The phones were used to enable physical access systems in buildings and track employee time-clock check-ins and attendance, access staff parking areas or cafeterias and pay for services.

NFC tags could be placed inside meeting or conference rooms, and attendees could tap their compatible devices to silence them or to turn on Wi-Fi, for example.

2. Use it as your travel pass

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Best use of NFC so far

July 24, 2012

NFC is the big buzz word everywhere now and most people don’t even know what it is, what it does or that they already have it in their phone.

Will the new iPhone have it? Nobody knows until it is revealed, but that shouldn’t stop us from exploring it.

And that is exactly what Razorfish in Germany did with this 2 day project, coming up with the best idea on NFC usage I have seen so far.

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The idea is simple, just like you used to get your candy from a machine you can now get all kinds of digital goodies: Apps, movies, songs, ebooks, as well as other exclusive and location-based content that can be pushed to a phone. Simply enter a coin and turn the lever – then follow the animation and tap your smartphone next to the release chute.

In terms of hardware, we used a Samsung Galaxy Tab, an NFC shield, a simple reed switch and two Arduino microcontrollers – all nicely fitted into an original Gum Machine metal base.

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Super awesome indeed. Nicely done Razorfish. You can read more about it here.

@maniac13


BrandTable – NFC concept that will alter your food court experience

October 20, 2011

The University of Sydney has a great bunch of interaction design students and one of them is Stephen Davis.

As you all know Amnesia Razorfish is always trying to stay ahead of the curve especially when it comes to new technologies so when Stephen had the idea of the BrandTable we were able to help him out a little.

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Together with Publicis Mojo we were able to get him first hand insights into Paypal and Google and what they are planning in regards to mobile payments. We were also able to help him with the build of his prototype that shows how NFC could be used in future.

Check out the video:

 

Here is what Stephen has to say about his creation:

Brand Table is a product designed initially for shopping centre food courts that takes in an order via a mobile device in where item selection and payment will occur.

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Nokia Launches New NFC-Enabled Games

October 18, 2011

It’s great to see some fun uses for NFC trickling through. It’s taken a while though, with Nokias’ first NFC enabled hand set having hit the market in 2006

http://en.wikipedia.org/wiki/Near_field_communication#NFC-enabled_handsets

Nokia have also launched an NFC microsite recently which does a good job at explaining what’s possible:

http://europe.nokia.com/nfc

Other NFC references:

NFC trials in the world

http://www.nfcworld.com/list-of-nfc-trials-pilots-tests-and-commercial-services-around-the-world/

cute little story about a small town in Finland

http://www.nfcworld.com/2008/10/28/397/oulu-the-little-city-with-big-ideas/

Visa mobile payment trials in Finland in 2009

http://www.mobile-ent.biz/news/read/visa-trials-mobile-payments-in-finland/07589


The Future of Shopping: Some Retail Stores will probably look like this:

August 10, 2011

The success of Tesco’s new retail store in Korea is something to behold:

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Why? Because there is no physical store and no physical product. However the experience of the store has been fully recreated two dimensionally as a backlit poster with the products and ordering fulfilled using mobile and QR codes. It’s a neat idea and solves a number of issues:

1. The familiar supermarket experience. Tick!
2. Impulse shopping. Tick!
3. Cheap rent. Tick!
4. Open a new store in high traffic areas in one day. Tick!
5. No internal fit out costs. Tick!
6. No need to stock shelves Tick!
7. No Staff wages. Tick!
8. Open 24hrs. Tick!
The list goes on.

Personally I’d like to see NFC integration as well as QR codes. I think we can also expect to see these walls become screens rather than printed products in the very near future.

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