July 24, 2012
NFC is the big buzz word everywhere now and most people don’t even know what it is, what it does or that they already have it in their phone.
Will the new iPhone have it? Nobody knows until it is revealed, but that shouldn’t stop us from exploring it.
And that is exactly what Razorfish in Germany did with this 2 day project, coming up with the best idea on NFC usage I have seen so far.
The idea is simple, just like you used to get your candy from a machine you can now get all kinds of digital goodies: Apps, movies, songs, ebooks, as well as other exclusive and location-based content that can be pushed to a phone. Simply enter a coin and turn the lever – then follow the animation and tap your smartphone next to the release chute.
In terms of hardware, we used a Samsung Galaxy Tab, an NFC shield, a simple reed switch and two Arduino microcontrollers – all nicely fitted into an original Gum Machine metal base.
Super awesome indeed. Nicely done Razorfish. You can read more about it here.
October 20, 2011
The University of Sydney has a great bunch of interaction design students and one of them is Stephen Davis.
As you all know Amnesia Razorfish is always trying to stay ahead of the curve especially when it comes to new technologies so when Stephen had the idea of the BrandTable we were able to help him out a little.
Together with Publicis Mojo we were able to get him first hand insights into Paypal and Google and what they are planning in regards to mobile payments. We were also able to help him with the build of his prototype that shows how NFC could be used in future.
Check out the video:
Here is what Stephen has to say about his creation:
Brand Table is a product designed initially for shopping centre food courts that takes in an order via a mobile device in where item selection and payment will occur.
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October 18, 2011
It’s great to see some fun uses for NFC trickling through. It’s taken a while though, with Nokias’ first NFC enabled hand set having hit the market in 2006
Nokia have also launched an NFC microsite recently which does a good job at explaining what’s possible:
Other NFC references:
NFC trials in the world
cute little story about a small town in Finland
Visa mobile payment trials in Finland in 2009
August 10, 2011
The success of Tesco’s new retail store in Korea is something to behold:
Why? Because there is no physical store and no physical product. However the experience of the store has been fully recreated two dimensionally as a backlit poster with the products and ordering fulfilled using mobile and QR codes. It’s a neat idea and solves a number of issues:
1. The familiar supermarket experience. Tick!
2. Impulse shopping. Tick!
3. Cheap rent. Tick!
4. Open a new store in high traffic areas in one day. Tick!
5. No internal fit out costs. Tick!
6. No need to stock shelves Tick!
7. No Staff wages. Tick!
8. Open 24hrs. Tick!
The list goes on.
Personally I’d like to see NFC integration as well as QR codes. I think we can also expect to see these walls become screens rather than printed products in the very near future.