Pepsi powered mobile phone

January 22, 2010


My iphone ran out of battery last night … pesky thing. I’m too impatient to wait and see if Steve has a solution to this problem so I started searching. Anyway, I stumbled across this piece of innovation: a phone that runs on pepsi … well any fizzy pop.

This little beauty is made possible thanks to a bio battery:

Bio battery has the potential to operate three to four times longer on a single charge than conventional lithium batteries and it could be fully biodegradable. Meanwhile, it brings a whole new perception to batteries and afternoon tea.

Genius. More here



Yet more Twitterhugs: Pepsi’s followfriday to Coke. Microsoft and Linux tweet each other.

July 5, 2009

@PepsiCanada joins in the spirit by recommending @cocacola with a #followfriday retweet from @LauraRmz who recommended ALL the cola brands in her tweet. Meanwhile @Linux and @Microsoft get in on the action (below).

Whilst certain onlookers remain cynical there is no doubt that this ‘Twitterhugging’ between rival brands is demonstrating new types of interactions that would certainly never have occurred without social media. All up, it’s got to be a good thing, don’t you think?

Posted by @eunmac



Twitter Hugs making the world a ‘betterer’ place… @pepsi @cocacola

July 3, 2009

From a genuinely random and spontaneous twitter experiment (here) that led to Coke and Pepsi becoming ‘friends’ on Twitter there’s been a fair bit of press coverage. Nice to see Biz Stone, founder of Twitter tweet it out too (here).
Maybe Twitter Hugs are something we’ll see more of in the future.
Adding links below as they come in:

Posted by ~@eunmac

Above: The original tweet from Coke to Pepsi:
Below: Pepsi says Hellooo back to Coke.


Global Press Coverage:





Founder of Twitter Biz Stone – tweets out the news:

Reuters :

Name that soldier!

November 27, 2008

Pepsi and XBox asked Amnesia Razorfish to create a competition where Pepsi and Pepsi Max drinkers can win an XBox 360 console and Gears of War 2 game every day just by naming a new soldier for the game.

So get chugging some Pepsi and start naming your army…..hmmm…..Colonel Cold Mountain, Stealthy Surfer, Major Malfunction….this may take some time.

Go to and click on the feauture link to get your entry in!

Office Pranks Soundboard – Classic Pepsi Campaign

June 27, 2008

From the Vault – a practical joke soundboard from Pepsi where you pretend to be someone else. Now, we still use this… it is really funny and also kind of handy – we think this is still probably one of Amnesia’s best digital campaigns over the years (note: the soundboard is just a small part of the Office Pranks Website).


Legend has it that one of Amnesia’s producers fooled his wife so badly with this soundboard he ended up on the couch for a night. No names mentioned.

Instructions: Simply call a friend on speakerphone (with PC next to you, speakers turned up) and press buttons on soundboard at the right moment (practice for a couple of minutes b4 you call) … There’s two characters to choose from… They’ll never guess what’s going on 🙂


Old archived Office Pranks website here (has a few broken links so please forgive any niggles. Note this site exists for portfolio purposes and is not attached to any current Pepsi marketing).