Test Yourself: Can you tell which is a 3D image and which is Real?

February 15, 2009

The real world and virtual world are gradually blurring together. Fooling the human mind into not being able to separate these two worlds is still a challenge because our brains are pretty hard wired to spot incredibly subtle details that allow us to identify the fakes from reality, especially when computer graphics are in motion. At some point in the not too distant future it is likely that we will not be able to tell. Can we really trust what our eyes are telling us?

Spotting the difference is harder with still images. Can you tell which ones of these are real and which are fake*? Answers at the bottom or on rollover.

Take the test: Real or FAKE:
(Answers shown as you rollover image)
*Please click on the image for the original references and sources.

(1)
REAL

(2)REAL
(3)
3D FAKE

(4)
3D FAKE

(5)REAL

(6)  3D FAKE

(7)REAL

(8)
REAL

(9)3D FAKE

(10)
3D FAKE 

Want to share how well you did? – Tell us how many you got right in the comments 🙂

Select/ highlight the text between the brackets below for a summary of the answers.
[ 1,2,5,7,8 – REAL
3,4,6,9,10 – FAKE / 3D
]


Face Recognition of Photos in Google Picasa 3

September 3, 2008

This Tuesday Google is set to launch facial recognition in it’s photo managment software according to cnet (here).

Why is this important? Firstly Picasa (here) is still the best photo managment desktop software on the market (and it’s free). I’ve been using it for a few years, have tried all the competitor products and it wins hands down every time. Note: It’s not as social as Flickr – so I use them both.

image
Picasa3 will find and sort all the photos of the same person.

Facial recognition: I have about 18,000 digital photos sitting on my drive at home. Picasa handles them all nicely – but sorting, tagging etc is a nightmare. Finding a photo of someone is a manual process – this will hopefully correct that. The idea – tag one photo of a person and Picasa will do the rest. It’s apparently not perfect – but this will be a huge jump for Picasa.

http://picasa.google.com/


How to make your own air graffiti photos/art using LED glowsticks.

August 6, 2008

Painting in the air… so much fun, cheap and easy to do. Here’s how: Now you can probably see my 3 year old daughter’s feet in the pic below whilst her big 6 year old brother manages to go a bit higher with the blue/yellow combo. I made this image on the weekend using colour changing LED glowsticks (you can get these on ebay or the address below) and a 6 second exposure (Nikon D70). I’ve since made a neat few wallpaper desktops with this effect (will post them later when I have a spare sec to edit them to the right size).

air graffiti kids

Cheap LED glowsticks for under $10 can be found from companies like this:
http://www.glowproducts.com/batteryoperated/rainbowshakestick/

glowsticks 

or you can try Ebay:
http://search.ebay.com/search/search.dll?from=R40&_trksid=m37&satitle=LED+glow+sticks&category0=


iPhone 3G Camera Sample image Vs Nokia N95. Best Camera?

August 5, 2008

The images below may be the single reason I don’t buy a 3G iPhone and stick with my Nokia N95 for a little while longer.

Now I should say that I think the N95 and iPhone 3G are both very good phones. Many Amnesia staff have iPhones, but I’m yet to be drawn in despite beeing a total geek and gadget freak. Why? Now, forget the vastly superior iPhone interface and screen for a second, because they both have similar features (3G, GPS, wireless, accelerometer, + tons of apps for both).

The big problem with the iPhone is the camera. It’s a 2 megapixel camera with no flash, compared with the N95 5 megapixel cam with Carl Zeiss lens. These shots below are taken outside the Amnesia office from exactly the same position with good light.

image
3G iPhone (above)

image
Nokia 95 – Note the much greater field of view than the iPhone.

Now let’s Zoom in on the detail:

Nokia N95 Sample image
Above is a zoom from the N95 shot. It’s at the point where clearly the compression starts to become noticable, but you can read the street sign. There is detail in the shutters at the side and the red alarm bell on the right is distinguishable. 

iPhone 3G sample image zoom detail 
Above is the iPhone 3G. The detail is completely gone at the same zoom level. Not a single letter can be made out on the signpost.

Finally let’s look at the red car the red BMW. Well on the iPhone you can’t even see what brand of car it is, let alone read the numberplate. Good job this isn’t a crime scene.

image iPhone 3Gimage Nokia N95

The iPhone 3G camera in low light is a lot worse – and it’s not an easy camera to hold still whilst you press the button… so pictures in the pub get very smudgy. Admittedly the Nokia N95 flash is pretty ordinary but better than nothing.

So if you want a single device – camera and phone like me, and you want OK shots that you could print later, then the iPhone 3G has a long way to go. The N95 wins by a mile.

[Amnesiablog Review of the Nokia N73 Camera and sample image here]


An Audi R8 image PR nightmare in Google

August 4, 2008

This is a classic example of things going wrong for a brand. I just watched a Top Gear clip of the Audi R8 which inspired me to do a quick search in Google for “r8″…

Oh dear… it’s an SEO (Search engine optimisation) branding nightmare – the first image that jumps up is a burnt out Audi R8. Given that around 97% of car purchases now involve some online research, this is not what you want people to see straight up.

Audi_R8_Search

R8_Audi_image
The unfortunate Audi R8 image that would send shivers down the Audi marketing team’s spines…
 
So what do you do when Image Search Results go bad?
Here’s some small tips for a healthy life in the chaotic land of Search / SEO:
1. Listen | Observe – this means keeping an eye on what’s coming up in your search results. If you don’t know about it, you can’t fix it.
2. Play a role in the community especially the blogosphere – make sure high ranking sites carry correctly named/tagged images that will index in search. Know the bloggers that influence your results.
3. Optimise your own site as much as possible for images, meta data and other techniques. There are many companies (including ours, plug plug) that can help with this.
4. SEM – Make sure your search engine marketing is in place (in the instance above I did not receive any SEM ads whatsoever.
5. Run a Digital PR campaign. There are various creative techniques which could encourage a large amount of people to get involved with images that are positive for your brand.
6. Provide assets to the masses. Allow users to take your images (the ones you want seen) and distribute freely.
7. Use the social networks. Nothing stopping brands playing a role in the community in an open transparent manner.
8. Create an official Blog. A properly maintained, healthy blog by a brand can do wonders in search. Bear in  mind a blog needs to work (have great content, audience participation and avoid the corporate BS).
9. Talk to Google. Whilst they’re not going to change their indexing algorithms they are a helpful and good natured company and may be able to offer advice.
10. Talk to the site which houses the bad image/content. They may be quite happy to run another more positive story to help, without compromising or asking them to delete their original content. (Avoid censorship – that would be a big no-no).

Unfortunately bad news is big news. If a big ranking site pushes something you don’t like in Search, the only surefire method is to outgun that site in the digital space …and this is a time consuming game.

The lowdown for brands to prevent a search disaster:
Make sure you have a digital strategy, an SEO / SEM strategy, the assets to make it work, a team that is watching …and get it in place as early as possible.


Using cute puppies to increase your website traffic.

July 14, 2008

It’s a well known fact that photos or videos of cuddly animals can increase your web traffic so here it is – a photo of an adorable new puppy. In fact she (the puppy) is the new Amnesia office dog and she needs a name…  suggestions?

image

Looking forward to seeing our overall blog traffic go through the roof. Notice how I used the words ‘kitten’, ‘cat’ and ‘funny’ to lure unsuspecting lovers of animals to this post…


LYNX Babes Photoshoot

February 12, 2008

I had to tell my girl last week I was sorry but we cant go to the markets as planned on Saturday.

Very dejectedly I said I would make it up somehow…

She felt sorry for me though and said she would make it up to me!

Well check out the images below and decide for yourself how tough it really was… Any one want to apply for a job at amnesia?

Doing it even tougher (with their arms around the girls!) Andy and Sandor two of the creative geniusses behind the site!

See the final results over the course of the year at www.lynxeffect.com.au,

If you sign up to the database before Thursday (Valentines) you might receive a special surprise!

Secret LYNX Babe and a creatives

LYNX babe and producer

LYNX Rugby Girl & Art Director

lynx.jpg