December 19, 2011
*Quick pop quiz…
1. How many hours of video were uploaded to YouTube in 2010?
2. What percentage of smartphone owners, use their device while shopping?
3. What Australian state most frequently searches for the weather forecast?
As a planner, I’m always chasing that one research tool to bring them all together, and while Think Insights with Google attempts to do just that, it does fall short in a few areas. It’s missing the core search functionality that is the cornerstone of Google’s business. After all, the nirvana of a planner research tool would provide just that, a simple way to intelligently search and prioritise, facts, stats and behavioural trends based on a simple question, such as: ‘How many Australian’s use their laptop in the kitchen while cooking?’
On the flip side, this is a good resource if you are looking for general information on search and mobile related topics, particularly for Google brand related products. And, it does include over 100 custom reports, so you can certainly pop it on the list of go-to resources for all things digital.
My personal favourite resources on the site are: Our Mobile Planet tool (though the data is a little shady for the emerging markets such as India and China) and the Research Library finder.
Ultimately, Think Insights with Google is the perfect tool for media planners, and a useful resource for digital strategists too. Despite it’s downfalls it is one of the best free resources that I have found.
1. 13 million hours
March 11, 2010
If you consider yourself a ‘thinker’ then this forthcoming event in Sydney looks set to be a blast – and all for a good cause. 15 Speakers set to battle it out and plenty of audience participation. Go on, click the link and book yourself a ticket. 🙂
A SPECIAL EVENT – APG PRESENTS BATTLE OF BIG THINKING
Battle of Big Thinking celebrates big thinking that leads to big ideas.
What’s Battle of Big Thinking all about?
>> Big ideas and spiky topics! 15 world class speakers, across five topics; Marketing/Advertising; Business; Media; Storytelling; Government/Social
>> You – the audience – get to vote for the biggest thinker
>> Julian Morrow described it as "a cut-throat reality show for brainiacs – we should have called it "So You Think You Can Think"
>> Fast, furious and lots of fun – at only $260 a ticket, this is a fraction of the cost of other conferences and proceeds go to a great cause…The Inspire Foundation
Fifteen speakers packed into one afternoon of inspirational thinking, new ideas and entertainment.
Aviational-jazz-hop masters The Conscious Pilots will perform for spectators following the match.
Your battle referee is Julian Morrow, Co-Founder of The Chaser.
DATE: Wednesday 17 March 2010
TIME: 12.30pm – 8pm
VENUE: Bay 20, Carriageworks, 245 Wilson St Redfern Sydney.
TICKETS: $260 per person, purchase through Ticketmaster here >>
Speakers preparing to do battle include –
– Tim Gartrell, CEO, Auspoll
– Nic Mackay, Managing Director, The Human Race
– Abigail E Thomas, Head, Strategic Development, ABC Innovation
– Richard Slatter, General Manager, We Are Hunted
– Jon Wilkins, Global Founder, Naked Communications
– Antony Loewenstein, Author of My Israel Question
– Tim Noonan, Director, Vocal Branding Australia
– Peter Williams, CEO, Deloitte Digital
– Richard Sauerman, Brand Strategist, Brand Alchemy
Battle of Big Thinking is sponsored by Fairfax Media and supported by the Inspire Foundation.