EA Dante’s Inferno Protest. Fake promotional stunt or just honest social media?

June 4, 2009

Update – this campaign has been confirmed as a FAKE (here)

I spotted a tweet (here) from @danteteam a few minutes ago which is the Twitter account for the new game Dante’s Inferno (here). The game is said to be controversial, so I was quite interested when they tweeted an image of people protesting about the game.

Now I can’t quite figure this out. There are also a lot of images on the official Facebook page (here). It’s either a marketing stunt set up for E3 (yes the protestors look a little stereotyped) or a brand being very honest allowing very anti-brand statements to be published freely through social channels. Maybe no news is bad news when promoting a controversial product but I wouldn’t think ‘Electronic Anti-Christ’ would be something EA would actively sponsor.

If this was not a PR stunt then this is the first time I can think of that a brand has shown a negative image of itself using its own social channels.

Article with most comments saying it’s fake (here)
Article saying it’s all true (here) and (here)

Anyone have any comments/thoughts/witness? Leave a comment!





Keep Your Filter Off Our Internet – the Twitter protest

October 27, 2008

Reporting from Twitter today… a visual protest in response to the Au governments proposed “Filter

image imageimageimage
Shown: (Silkcharm, Eskimo Sparky, Bronwen, jjprojects)

No, none of us really like the idea, not that we’ve really been asked about it in this modern age of dialogue. So given that there are some (urrr a few) notable politicians on Twitter these days… why not update your profile image on twitter as those above have… (no style guide – just do it).

(I’ll be updating my pic in a minute… http://twitter.com/eunmac)

And if it doesn’t work we’re calling these people.


Update as to the origins of the protest:

RT @bronwen: BTW the genius of "Keep your filter off our internet" was the work of @jordanbrock as part of AWIA’s protest against the plan.

Join in – post your link:

Feel free to post your twitter profile page in the comments or send Senator Conroy an email
Email: minister@dbcde.gov.au

Sign the online petition: