Twitter releases media filter: no more Rickrolls?

January 13, 2011

While doing some research for a post I’m writing, I noticed what seems to be a new feature on Twitter’s new .com native site: a media filter.

This media filter was not apparent back when Twitter introduced its new, updated web platform mid-2010, and indeed didn’t seem to be there yesterday when I was using Twitter. What’s interesting is that this filter is based on trust: it’s not there for media (pictures, videos, links) from the people you follow, but just on people you don’t.


Twitter's new media filter (click to enlarge)

It’s on by default, however you can turn it off in your settings. An interesting, and if not expected development from Twitter perhaps designed to mitigate the increasing amount of porn and even disturbing media images being shared via the growing platform. But I’m a little disappointed that this may mean I’m no longer able to ‘rickroll‘ tweeps 😉

Have you seen this media filter before? What do you think?

~ Karalee Evans, Social Strategy Manager

Macy’s Thanksgiving Day Parade RickRolls…Entire Nation

November 28, 2008

I’m sure that this is what Rick Astley had in mind, all those years ago, when he recorded the most annoying song in the history of songs which would then turn into the most annoying internet prank of all time…on a float with a bunch of second-rate muppets.

“Barack-Rolling”.. and the Google Elections Video Gadget

August 13, 2008

Most of you internet pranksters (and victims) out there will be familiar with the bait-and-switch concept of “Rick-Rolling“.

Hugh Atkin, a Sydney local, has posted on his blog – an appropriation of this concept, using footage from Barack Obama’s U.S. Presidential Campaign.

The result is the “Barack-Roll”:

Video’s like this are popping up around the place, making use of Google’s new “Elections Video Search” gadget.

The gadget makes use of speech-to-text technology and allows you to search for a word or sentence – and if one of the featured Politicians has said those words in one of the countless videos on file – it lists them for you and highlights at what point in the video the relevant text is spoken.

Google Elections Video Gadget

Whilst the speech-to-text technology for the gadget is by no means perfect, it definitely does the trick for sourcing the goods for little meme’s like this one.