The Future of Shopping: Some Retail Stores will probably look like this:

August 10, 2011

The success of Tesco’s new retail store in Korea is something to behold:

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Why? Because there is no physical store and no physical product. However the experience of the store has been fully recreated two dimensionally as a backlit poster with the products and ordering fulfilled using mobile and QR codes. It’s a neat idea and solves a number of issues:

1. The familiar supermarket experience. Tick!
2. Impulse shopping. Tick!
3. Cheap rent. Tick!
4. Open a new store in high traffic areas in one day. Tick!
5. No internal fit out costs. Tick!
6. No need to stock shelves Tick!
7. No Staff wages. Tick!
8. Open 24hrs. Tick!
The list goes on.

Personally I’d like to see NFC integration as well as QR codes. I think we can also expect to see these walls become screens rather than printed products in the very near future.

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Trust Banners – Science based advertising

March 31, 2008

1.4.2008: We are delighted to announce the arrival of TrustBanners – a scientific breakthrough in advertising. The results come about from 18 months of research with Professor Olaf. Prilo an expert in the study of brain function.

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Below: The dots stimulate both left and right eye individually, stimulating the human mind to feel compelled to immediately consume or purchase the subject matter in the middle (eg: the apple shown). The animated version of the image below can be seen (here)

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The Amazing Facts from viewing a TrustBanner:
– 87.9% average increase of product desire in test subjects.
– 76.4% switched brands after seeing a single TrustBanner
– 63% purchased consumable products within 7 days.
– No Click / CTA required. Can be applied to any banner ad.

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WATCH THE VIDEO OF TEST SUBJECTS:

We look forward to hearing all you feedback and everyone enjoying TrustBanners in your favourite websites soon. 🙂