Think Insights with Google, research tool for marketers

December 19, 2011

*Quick pop quiz…

1. How many hours of video were uploaded to YouTube in 2010?

2. What percentage of smartphone owners, use their device while shopping?

3. What Australian state most frequently searches for the weather forecast?

As a planner, I’m always chasing that one research tool to bring them all together, and while Think Insights with Google attempts to do just that, it does fall short in a few areas. It’s missing the core search functionality that is the cornerstone of Google’s business. After all, the nirvana of a planner research tool would provide just that, a simple way to intelligently search and prioritise, facts, stats and behavioural trends based on a simple question, such as: ‘How many Australian’s use their laptop in the kitchen while cooking?’

On the flip side, this is a good resource if you are looking for general information on search and mobile related topics, particularly for Google brand related products. And, it does include over 100 custom reports, so you can certainly pop it on the list of go-to resources for all things digital.

My personal favourite resources on the site are: Our Mobile Planet tool (though the data is a little shady for the emerging markets such as India and China) and the Research Library finder.

Ultimately, Think Insights with Google is the perfect tool for media planners, and a useful resource for digital strategists too. Despite it’s downfalls it is one of the best free resources that I have found.

@mariagioffre

 

*Answers

1. 13 million hours

2. 70%

3. Victoria


The end of The Gruen Transfer?

January 4, 2010

One of my less exciting daily digital pastimes is keeping an on expired .com.au domain names. Today I noticed that one of the domains that just became available on 01/01/2010 was www.gruentransfer.com.au. So it appears this might be the end for that particular URL (unless somebody forgot to renew it). So what does that mean for the show and a third season? Read on before you jump to conclusions… 

image

Below: The URL… www.gruentransfer.com.au nothing to see here.

 image

 

Why abandon a URL?
Firstly, there is no obvious record that the ABC actually owned this domain in the first place or that it was actively used. In the instance of The Gruen Transfer, the primary URL for the show is a subdirectory off the ABC website (here) but in my experience it’s usually a good strategy to keep relevant domain names in the back pocket no matter what. Most often, the excuse given for letting a domain lapse is “we weren’t using it” but there are a few reasons for keeping URLs which relate directly to something that is active even if it is not the primary domain such as protecting intellectual property and to form a part of an SEO/SEM and Link strategy. In addition digital consumers are known to occasionally go for a direct punt on a url into the browser address bar so a DNS redirect or meta refresh is an easy tactic to handle traffic from this.

Recommendation:
Regardless of past ownership ABC should register gruentransfer.com.au and thegruentransfer.com.au. $55 for two years is a worthwhile investment for them (if the show is to continue).

Stats:
Every month hundreds of .com.au URLs expire without being renewed in Australia. Here’s some stats from AuDA for 08/09 – hopefully the 2009 results will be available soon.

image

Note: There are several services that provide information on expired domains which can easily be found using Google or Bing:

~@eunmac


Visualising Australian Web Traffic

August 11, 2009

A great visualisation tool highlighting the top ranking Australian website statistics (here) built for Neilsen and AIMIA by the interaction consortium. It’s not only a much more usable interface for getting a grip on trends and traffic, but it also gives some interesting insight into how quickly the digital landscape shifts and how those of us in the industry must continue to adapt and innovate. Pretty (and functional) work. 

image

http://avant.interactionconsortium.com/australian_internet/#

Posted By @eunmac


Forrester buys Jupiter Research for $23m

August 1, 2008

http://blogs.forrester.com/groundswell/2008/07/forrester-buys.html

The two most reputable digital research companies are now one. Forrester has just acquired its competitor for 23m. One thing I don’t understand is why these two great companies with such immense knowledge have such horrible websites?

image 

image