The issue: traversing a busy urban street in a 360-degree photographic bubble can be disorienting, especially when searching for a specific address or business
The solution: Microsoft Street Slide, developed by MS Research. Zoom out of your panoramic bubble and the street is presented as a dynamic, multi-perspective "strip" giving you an instant visual summary of the surroundings.
Supposedly Microsoft is already working on taking Street Slide mobile with an iPhone port, and probably a version for the upcoming Windows Phone 7 series.
Unfortunately, don’t expect this to be released anytime soon as the team has only processed about 2400 panoramas so far covering just 4 kilometers of streets.
Watch the video and you will be impressed.