In the latest in the great flashmobs being put together by T-Mobile, people were asked to show up to Trafalgar Square at 6pm on April 30th. Some were expecting dance lessons, but instead they got microphones before joining a massive sing-a-long to the Beatles’ “Hey Jude.” Pink makes a subtle appearance (a brand’s gotta get what it paid for, after all), but all in all it’s more feel-good than down-your-throat advertising. Love it.
Well, it’s here.
Haven’t had time to read the avalanche of press about this thing, but I did really enjoy this promo for it.
Methinks T-Mobile is having a bit of fun at Apple’s expense. For what it’s worth I don’t think ‘funnest’ is a real word either.