The world’s first augmented reality t-shirt

January 27, 2010

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Good old rock, paper scissors. With this t-shirt you don’t need a friend to play. Just stand in front of the webcam and hey presto. I’m now thinking of ideas to build on this. Watch this space Check it out (via)

@handypearce


Musical Apparel – Mos Def releases album via a T-Shirt

July 7, 2009

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Mos Def’s new album, The Ecstatic, is released in the US today but it’s taking a refreshing approach to distribution. Rather than offering up a CD (who buys them apart from me) people buy a T- Shirt with the album artwork on it, along with a code embedded into its tag so you can download it.

I love this kind of blurry stuff that is digital, traditional, social and a product innovation all rapped up in one (excuse the gag). It’s such a simple idea I can’t believe it has been used more often. Imagine how much The Ramones could have made with all those millions of walking adverts – it might also have ensured the cool kids actually listened to the music as well.

Not only that, it has raised the price to $39, probably reduced the production costs and generated cheap, peer 2 peer advertising. Genius.

@carlmoggy