Think Insights with Google, research tool for marketers

December 19, 2011

*Quick pop quiz…

1. How many hours of video were uploaded to YouTube in 2010?

2. What percentage of smartphone owners, use their device while shopping?

3. What Australian state most frequently searches for the weather forecast?

As a planner, I’m always chasing that one research tool to bring them all together, and while Think Insights with Google attempts to do just that, it does fall short in a few areas. It’s missing the core search functionality that is the cornerstone of Google’s business. After all, the nirvana of a planner research tool would provide just that, a simple way to intelligently search and prioritise, facts, stats and behavioural trends based on a simple question, such as: ‘How many Australian’s use their laptop in the kitchen while cooking?’

On the flip side, this is a good resource if you are looking for general information on search and mobile related topics, particularly for Google brand related products. And, it does include over 100 custom reports, so you can certainly pop it on the list of go-to resources for all things digital.

My personal favourite resources on the site are: Our Mobile Planet tool (though the data is a little shady for the emerging markets such as India and China) and the Research Library finder.

Ultimately, Think Insights with Google is the perfect tool for media planners, and a useful resource for digital strategists too. Despite it’s downfalls it is one of the best free resources that I have found.

@mariagioffre

 

*Answers

1. 13 million hours

2. 70%

3. Victoria


The Web won’t make you more creative, but it can certainly help!

July 5, 2011


It’s an odd fact of the marketing industry, that as you climb up through the ranks as a creative in agencies, you do less and less actual creative work. In fact your reward for progressing by demonstrating you creative prowess is,  the company makes you ultimately responsible for a whole load of activities that 1: you’ve never done before, and 2:That couldn’t be further removed from a creatives’ skill set than feasibly imaginable. Usually taking the form of a whole load admin, and often people management. That figures 😦 They can draw! (well scribble) Of course they can write a years performance plan for the rest of the creatives’ in the company.

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Gridiron Flow- management for creative projects

July 9, 2008

Nice piece of software that apparantly makes it easy to collaborate on creative projects with many people, share your assets etc.

Check out the video here:

http://www.gridironsoftware.com/Flow/guidedtour2/