January 13, 2011
While doing some research for a post I’m writing, I noticed what seems to be a new feature on Twitter’s new .com native site: a media filter.
This media filter was not apparent back when Twitter introduced its new, updated web platform mid-2010, and indeed didn’t seem to be there yesterday when I was using Twitter. What’s interesting is that this filter is based on trust: it’s not there for media (pictures, videos, links) from the people you follow, but just on people you don’t.
Twitter's new media filter (click to enlarge)
It’s on by default, however you can turn it off in your settings. An interesting, and if not expected development from Twitter perhaps designed to mitigate the increasing amount of porn and even disturbing media images being shared via the growing platform. But I’m a little disappointed that this may mean I’m no longer able to ‘rickroll‘ tweeps 😉
Have you seen this media filter before? What do you think?
~ Karalee Evans, Social Strategy Manager
3 Comments | social media | Tagged: media filter, new, rickroll, twitter, twitter.com | Permalink
Posted by karaleeamnesia
November 17, 2010
Cyber crime and Twitter scams make good headlines but somewhere underground there are a few concerned citizens that take a vigilante approach to dealing with these scammers and fraudsters. For instance http://www.419eater.com/ bait scammers using highly creative methods to engage Nigerian conmen, waste their time and then attempt expose them. There’s also the Salty droid who names and shames would-be conmen who utilize Twitter and other channels to exploit consumers. But it turns out that life of a digital freedom fighter is not easy.
Here’s the problem : Many scams consist of intelligent, organised individuals and groups. They syndicate and they collaborate, and they actively wage a reverse war on the people trying to expose them. Ironically scammers are using the same processes created to report spammers to shut down the people trying to expose them.
Sadly YouTube, Facebook, Twitter, Vimeo accounts etc belonging to web vigilantes trying to alert people to scams are being shut down faster than than those belonging to the scammers. How do I know this? Read on:
The Sad Story of the SaltyDroid
I’m not sure how I first came across the Droid on Twitter but I became interested in the Droid’s outspoken ‘attacks’ on certain individuals. Some of the people it was targeting had HUGE followings on Twitter, some with high profiles and. SaltyDroid had no qualms in confronting them directly in public view and alerting other users. I have no reason to doubt that SaltyDroid’s only purpose was to expose people it believed were engaged in unethical practices (such as this one which was exposed).
I noticed a few months ago that SaltyDroid (which had a few thousand Twitter followers) just ‘vanished’. The blog was still alive and kicking so I wrote an email to find out what the story.
Me: “What happened? Where did your accounts go?”
Salty Droid: “I lost. I’m basically banned from the Internet. Twitter, Facebook, Vimeo, Bluehost, Youtube, etc. Everywhere I go the scammers file false complaints and horrific lies about me. The web companies all default to caving in and banning you rather than risking "trouble". Most of them, and especially Twitter, do it with zero notice, process, or chance to respond. It says sad things about the state of free speech on the all important fringes … IMO.
I don’t have time to fight the web companies and the scammers … so I just gave up on the web companies. I’m on a special free speech server where some really great people take special care of me … and otherwise I’m silenced.
And the Twitter bannings are not as bad as the death threats, the private investigators, the plots against my personal life, etc.”
The Droid also let me know that although he began his pursuit anonymously it wasn’t long before a syndicate of scammers found him at which point the he decided it would be safer to unmask the droid. Revealing himself as a lawyer it gives the whole saga an even bigger sense of irony.
In summary, it’s easier for a scammer to have a web vigilante shut down than vice versa. The Droid is now absent from all social networks and yet the people being named in his blog continue to tweet freely etc. In an age where consumers are able to interact so easily with anyone from close friends to complete strangers there is no easy and quick way of distributing warning messages to others in the case of genuine scams. That’s a service SaltyDroid was attempting to provide before being shut down in social media circles. The internet at present sometimes appears lawless and wide open territory for the scammers, and the presence of government and local authority is limited, and at best slow moving. I’m not condoning Salty droids methods or even agreeing with all his posts but freedom of speech is important so I certainly don’t want to see people prepared to take on these issues disappear especially with the bad guys roaming free so easily.
Beware wolves in birds clothing: Currently I know of one major Twitter account belonging to a convicted spammer in Australia with close to 100,000 followers. This person appears free to be able to act on Twitter regardless of their history. Sadly the only way you are likely to hear the name of this person is via someone like SaltyDroid.
What can you do?
1. Send this link on to people in the industry.
2. Copy and paste this story – reproduce it in your own blog.
3. Help Re-activate or read the Saltydroid: If you know someone who works in Twitter or Facebook etc ask them to reinstate the banned SaltyDroid accounts eg: http://twitter.com/saltydroid
4. Support freedom of speech but don’t be a web vigilante. Salty Droid is a lawyer in real life and is better equipped to deal with bad people on the internet. Report web crime here:
http://www.ic3.gov/default.aspx – USA
https://www.scamwatch.gov.au/content/index.phtml/tag/reportascam/ – Australia
http://www.met.police.uk/fraudalert/ – UK
Above: Clearly Charles Bronson wouldn’t have lasted long in Facebook or Twitter.
Disclaimer to be quite clear: The opinion above is that of the author only and does not represent the views of Amnesia Razorfish etc.
9 Comments | Digital News, Life, politics, rants, social media, Social Networks, twitter | Tagged: con, crime, droid, Facebook, google, salty, scam, spam, twitter, youtube | Permalink
Posted by eunmac
July 14, 2010
When talking about Twitter accounts which do it well – which engage users, spark conversation and create evangelists, I’m usually not one to go past @Crust_pizza, who do it right.
Their Twitter account has risen to huge popularity using the Weekly #crustfreepizzafriday competition which – every Friday – is practically viral.
Their day-to-day content is targeted at the younger audience, with videos drawn from the vein of Funniest Home videos, music tracks which they’re into, movie trailers, in addition to a sprinkling of corporate news like store openings. And, perfectly, they respond to customers in realtime.
However, today they tweeted this:
What, did they put the Work Experience kid on Twitter for the day?! More on this, after the jump.
Read the rest of this entry »
28 Comments | marketing, rants, social media, Social Networks, twitter | Tagged: Crust Pizza, fail, social media, twitter | Permalink
Posted by Paul
May 10, 2010
It’s far too easy to focus on all the negative things in life, especially in this slippery social media scene that people are still getting a handle on. As a friend of mine quite wisely observed just yesterday – “social car crashes are compelling.”
As compelling as an epic fail may be, it’s still important to shine a light on all the little wins. Here’s one I prepared earlier.
A few days ago one @chess65 decided to share something of interest on the ABC Radio National Facebook Page. This was not a spammy comment, or something completely out of context – it was a link to Sounds of Australia content – something that may well be liked by people who like Radio National.
Moments later it was moderated into oblivion. How this turns into a win, and what that says about ABC social guidelines after the jump.
Read the rest of this entry »
4 Comments | Cool, General, music, social media | Tagged: awesome, case study, Cool, music, social media, twitter | Permalink
Posted by Paul
May 6, 2010
Update 17/05 at bottom of post, after jump
Splendour in the Grass went on sale today, and Moshtix had a pretty good go at ruining absolutely everything. Quick summary for the uninformed:
- 8:45am Everyone in Australia who loves music preps their computer
- 9:00am 32,000 tickets go on sale
- 9:01am – 2:14pm It all goes horribly wrong, site outages, mass complaints, Aussies take their complaints to the social space, Moshtix disable comments on Facebook, realise their mistake some hours later and switch comments back on
- 2:15pm All tickets are sold out, thousands of people are filled with rage
After the jump I’m going to lay out a few examples of the kind of negative sentiment Moshtix have been receiving over the course of the day, and then lay out some blunt advice for what I’d like to see them do now. Yes, there will be swearing.
Read the rest of this entry »
59 Comments | General, marketing, music, rants, social media, Social Networks, twitter | Tagged: Facebook, music, social media, twitter | Permalink
Posted by Paul
April 15, 2010
Due to an issue with the their official blog, the US Library of Congress posted the following note in Facebook earlier this morning, and gave followers of @librarycongress a heads up tweet. I’ve posted the note here, to prevent you from having to login to Facebook if you don’t want to/work does not allow. Speculative thoughts at the bottom.
Have you ever sent out a “tweet” on the popular Twitter social media service? Congratulations: Your 140 characters or less will now be housed in the Library of Congress.
That’s right. Every public tweet, ever, since Twitter’s inception in March 2006, will be archived digitally at the Library of Congress. That’s a LOT of tweets, by the way: Twitter processes more than 50 million tweets every day, with the total numbering in the billions.
We thought it fitting to give the initial heads-up to the Twitter community itself via our own feed @librarycongress. (By the way, out of sheer coincidence, the announcement comes on the same day our own number of feed-followers has surpassed 50,000. I love serendipity!)
We will also be putting out a press release later with even more details and quotes. Expect to see an emphasis on the scholarly and research implications of the acquisition. I’m no Ph.D., but it boggles my mind to think what we might be able to learn about ourselves and the world around us from this wealth of data. And I’m certain we’ll learn things that none of us now can possibly conceive.
Just a few examples of important tweets in the past few years include the first-ever tweet from Twitter co-founder Jack Dorsey (http://twitter.com/jack/status/20), President Obama’s tweet about winning the 2008 election (http://twitter.com/barackobama/status/992176676), and a set of two tweets from a photojournalist who was arrested in Egypt and then freed because of a series of events set into motion by his use of Twitter (http://twitter.com/jamesbuck/status/786571964) and (http://twitter.com/jamesbuck/status/787167620).
Twitter plans to make its own announcement today on its blog from “Chirp,” the Official Twitter Developer Conference, in San Francisco.
So if you think the Library of Congress is “just books,” think of this: The Library has been collecting materials from the web since it began harvesting congressional and presidential campaign websites in 2000. Today we hold more than 167 terabytes of web-based information, including legal blogs, websites of candidates for national office, and websites of Members of Congress.
We also operate the National Digital Information Infrastructure and Preservation Program http://www.digitalpreservation.gov, which is pursuing a national strategy to collect, preserve and make available significant digital content, especially information that is created in digital form only, for current and future generations.
In other words, if you want a place where important historical information in digital form should be preserved for the long haul, we’re it!
This raises a few questions, like… who has access to the data? Who will be using it, and to what end? Does it include all the location data? It’s the US Library of Congress, so is the data only available to US citizens? If so, then what about my tweets, can I at least see those from here in Australia? I can imagine market research organisations clawing their eyes out and selling whatever souls they have left in storage to gain access to this wealth of raw opinion and conversation.
So, who has been archiving all the data from 2006? I always assumed Twitter would be keeping it somewhere, but the fact that they only give us access to 3200 of our tweets at a time made it seem less likely. Does that mean the Library of Congress have been keeping track of them all this time? If so, then why just announce it now?
More importantly, as someone who prefers to keep a back-up of my own personal Twitter stream – so that I might look back on it in later years with fondness – will I, the individual have access to this? Do I even need to bother to keep an archive of my tweets any more? Give us your thoughts, people. Is this benevolent, or kind of scary? What’s the value of what’s essentially a snapshot of the thoughts, emotions, events and opinions of the last four years – as expressed by individuals?
10 Comments | General, social media, Social Networks, twitter | Tagged: news, social media, twitter | Permalink
Posted by Paul
April 8, 2010
Every election these days is called ‘the internet election’, and not surprisingly since each election brings new innovations in social media. Howard Dean did really well out of e-campaigning in 2004, although he was probably less enthusiastic about it once ‘the scream’ appeared all over YouTube. MyBarackObama.com was a cracking success, expanding into a SMS programs, 2,000 YouTube flicks, 3 million online donors, 5 million ‘friends’ across Facebook and other social sites. In Australia, Labor claims a lot of its success is due to marshalling support through digital, and the Coalition admits they didn’t make the best use of it, falling before the bold and youthful Kevin07 brand.
There’s one month of furious electioneering to go in the UK before folks head to the polls, and we’ll see how the parties make best use of digital and social in particular in these next few weeks. Already, my Facebook news feed has changed. Status updates allow everyone you know to see your opinions, comment, and get notifications of others’ comments. It wasn’t that long ago that these were about X Factor, but political conversations are taking their place – people are linking to opinion pieces on the economy and social policies, and the same political discourse is all over twitter too.
But what I’ve found most interesting is how user-generated content has already made a big splash. Following the launch of (Conservative leader) David Cameron’s much mocked airbrushed billboard campaign, Tory-bashers are giving those ads an amusing PhotoShop once-over at mydavidcameron.com.
Labour had an official crowd-sourcing poster competition won by a 24 year old’s entry depicting ‘Nice Dave’ sitting on a 1983 Audi Quattro (below), recalling a character from recent BBC drama Ashes to Ashes in which a police officer inexplicably wakes up in 1981.
The ad was launched last Saturday by Labour’s agency, Saatchi & Saatchi, but immediately repurposed by Euro RSCG (the Tories’ ad agency) to great effect (more on this here).
Clearly crowd-sourcing hasn’t paid off in this example (more of an own goal really), but I’m looking forward to more UGC in the coming weeks.
1 Comment | Advertising, brand, creative, crowdsourcing, politics, social media | Tagged: Advertising, brand, conservatives, election, Facebook, labour, politics, social media, twitter, user-generated content, Wisdom of crowds | Permalink
Posted by grayprice
February 18, 2010
Maybe one of the best brand tweets ever by @westpac, but sadly it appears to have been deleted. Some are calling it social media marketing genius whilst others suspect that Westpac may not have stocked the kitchen cupboard with enough TimTams today.
Here it is, preserved in screenshot glory:
Substantiated by a Google Search below:
Anyone know the real story – let us know in the comments 🙂
4 Comments | Digital News, Funny, social media, Social Networks, twitter | Tagged: over it, social media, twitter, westpac | Permalink
Posted by eunmac
January 8, 2010
You’ve probably seen the billboards and bus ads by now, but in case you weren’t aware, we recently launched the digital side of Pepsi’s new Hit Refresh campaign. MTV are pushing it on television, we’re running it here on the ‘net.
It’s pretty cool, a mash-up of Pepsi re-inventing their image and placing a huge focus on digital marketing the combination of which turned into a Twitter based scavenger hunt, with the prizes coming in the form of cold hard cash. Well, not cash so much as 101 slick little EFTPOS cards loaded up with $250 each.
A brief run down: the refreshment company activation team (known as Pepsi Refreshers) make their way out into the world, choose an obscure location in a well populated Australian city, and then start tweeting out clues about where they are from the Pepsi Australia Twitter page. We’ve rigged it so that game playing, money lusting, Pepsi fans can also catch these updates on the Facebook Page, or at the Hit Refresh site, in order to more effectively race each other to the prize.
This is excellent because the entire thing can essentially be run from a smartphone, an easy thing for a Pepsi Refresher to have on them at all times. Plus, the players themselves aren’t tied into any particular service in order to keep up with the clues. It’s infectious, interactive, and incredibly efficient – social media at its best, really.
Creative mastermind Toby Caves really took advantage of the fact that APIs and widgets basically rule the internet now, and the main campaign site grew into a deliciously crafted overview of everything that’s happened, and is happening in the competition at any given time.
The latest clues are fed in from the Twitter page, Facebook fans are prominently displayed, a schedule and Google powered map let people know which cities the Refreshers are going to pop up in next and the Winners Gallery shows off all those lucky sods with their fancy new free money cards. It’s all ruled over by an explanatory Flash header, and coated in a vibrant blue that only exists between shades of Pepsi and Twitter.
Speaking of those cards, we feel like they’re a bit of a win. Based on the global Refresh campaign posters and candy colour palette, they are a bit more recognisable and fun than straight up cash in your hand while still being just as usable.
Stamped with the new Pepsi globe logo, we’ve also slapped some helpful thematic suggestions for spending the well won dollars. Things like style, scene, and so on – after all, if you win a prize you shouldn’t be using it to pay your bills (unless you really need to, then it’s ok). As a general rule though, prizes are fun, should be used for fun, should be spent on your self, and we wanted to encourage that.
We wanted the prize cards to be like the campaign, simple, effective, fun and it feels like we nailed it.
No, it’s not modest or polite to rave on about oneself, but this is a pretty exciting project for us, and the response so far has been amazing, so we thought we’d throw out a few more details and see what you all think.
Check out the campaign, hit us up in the comments and let us know.
Leave a Comment » | Advertising, Amnesia Projects, creative, Facebook, General, social media, twitter | Tagged: Advertising, amnesia, Design, Facebook, social media, twitter | Permalink
Posted by Paul
November 10, 2009
It’s expected that 40 world leaders will attend this year’s COP15 climate change talks in Denmark next month to hammer out the details for what is hoped will be the successor to the Kyoto Protocol, which expires in 2012. Fifteen journalists, winners in the Earth Journalism Awards, are being flown to Copenhagen to cover the two week conference.
The organisers, the Earth Journalism Network, are making great use of social media to plug this event – obviously they’re marketing the awards themselves all over the usual social media, but there is also a final sixteenth award which is determined by user interaction. All fifteen journalists are finalists, and the whole world gets to vote for an overall winner of the Global Public Award using the EJA site, but also on Twitter by retweeting #ejavote and the URL of the story. Additionally, each entry has its own Facebook fan page, for which every fan constitutes a vote.
This is a great mobilisation of social media tools to get what is an environmental/political issue under the noses of the millions of tweeters and Facebook fiends.
Local journo, John Pickrell from Australia’s own Cosmos Magazine (they who brought us HelloFromEarth.net), is one of the fifteen finalists for his piece on ocean acidification and its effects on our very own Great Barrier Reef. You can read his and all the other finalists’ articles on the EJA website and make your voice heard – http://awards.earthjournalism.org/finalists.
3 Comments | General | Tagged: australia, climate change, Facebook, politics, Science, social media, twitter | Permalink
Posted by grayprice
August 24, 2009
An experimental site, www.twinfluencers.com created by Amnesia Razorfish launched ‘softly’ today. It takes a live look into “influencers” and what they are saying on Twitter as it happens.
www.twinfluencers.com monitors US and Australian Journalists, Twitterati and CEO’s
What does Twinfluencers do?
Twinfluencers is a dashboard showing live tweets from Twitter users considered to be influencers within specific groups (Journalists, CEOs and Twitterati). Currently we are breaking these out into Australia and US regions.
So what’s the point?
Whilst there are many tools which track trends, hashtags from the masses this tool takes another angle and provides a peek at live information being generated from these influencer groups. You can jump in at any time without needing to be a Twitter user. It also saves you having to follow and segment the 900(ish) people that Twinfluencers is watching!
Why did we build Twinfluencers?
Firstly, we love doing experiments – the point is we’re not 100% certain of ‘what comes next’. Secondly, we’re of the school of thought that if we’re going to become better at working in social media then “doing stuff” is the way to go. Building the tool may prove useful or useless, but the mere act of building it allowed us to learn some new things. We might yield some insight and analytics that become usable -that would be a bonus. Finally– we couldn’t find a tool that produced what we wanted to see so decided to do it ourselves (although half way through build we found a similar tool muckrack.com for US journos which is actually very good).
What might the site do in the future?
The lists will be keep being compiled and updated. We may add other countries if the demand is there. It would be nice to see some historical data, trends etc from these groups. There are a few minor UI tweaks to be made. We’ve already been asked to do a celebs version, although we specifically avoided celebrities in this round. Alternatively – if we learn nothing or find something better to do then maybe it will just fade away 😉
How many people are in the lists?
At time of writing, but being updated regularly at present;
Australian: Journalists (500) Twitterati (101) CEOs (30)
USA: Journalists (105) Twitterati (101) CEOs (30)
Where do the lists come from?
This was possibly one of the harder parts of the experiment and something we consider to be work in progress:
- Journalists: We received lots of help from Dave Earley (@earleyedition) in sourcing a very consolidated list of Australian Journalists. US Journalists came from a variety of public sources and some Razorfish US assistance – we also decided to limit the number down to about 100, compared with a much more expanded number of Australian Journalists.
- Twitterati: This was a slightly tougher list to quantify. In the end we based the list mainly by combining and filtering results from Grader, Retweetability index, Twinfluence, Twittercounter. We removed known ‘spammers’ or those using ‘follow agents’ to grow their count and occasionally factored in the start date of the account (earlier being better).
- CEOS: Various sources (some tips) including Laurel Papworth.
How can I get my hands on the full list of these groups?
Whilst we’re still in beta testing we’re not openly distributing. The plan is that if the site generates any ongoing interest we will open the lists up – initially to individuals who are willing to contribute to the ongoing maintenance of the lists, and then open to public. Please remember, keeping these lists up to date is quite a lot of hard work.
”How can I get on the list? ARrgh – I deserve to be there!”
Firstly – tweet something and wait a couple of minutes (there can be a delay before you see your tweet appear). Not there? Yes… We know how this works and of course there are people who should be on there who aren’t and vice versa. We’ll keep adding but we’re trying to make this less about the egos, more about a tool that offers some value that we can learn a little from. For those who believe they have been wronged (and we do not mean to wrong anyone) there are some instructions on the site at the bottom of the page to suggest follows, “but” we will apply the same filtering and vague scrutiny to try to keep a balance. 🙂
3 Comments | Amnesia Projects, Applications, Avenue A Razorfish, Blogs, razorfish, Research, Search, See what I did there?, social media, Social Networks, twitter | Tagged: Dashboard, influence, twitter | Permalink
Posted by eunmac
July 30, 2009
It’s a simple concept from Best Buy. Customers ask questions on Twitter about products… Question sent to chosen staff member who has opted in for the subject matter… Staff member answers on Twitter.
Of course the beauty of Twitter is you get to see what people are asking as well. At time of writing the last question submitted was “Why does my dog keep leaving a poopy in front of my room.” Be interesting to see how they reply to that one.
Sample of questions sent to Best Buy Twelpforce
(Note: I just copied and pasted whatever was on screen at the time (last 15 Qs) as a live sample, they have not been selected)
KaggyFriggle: @twelpforce Why does my dog keep leaving a poopy in front of my room? 8 minutes ago
csturner89: @TWELPFORCE I have a laptop with a T2060 processor and 2 gig ram.. i want something better in the 500 range what would you have? 31 minutes ago
jamiah93: @TWELPFORCE So does touch-screen depend completely on the monitor or does the computer itself has anything to do with it? 37 minutes ago
pwebbiz: @twelpforce Looking for netbook recommendations. Something for business on the go use. 41 minutes ago
NakedBoyNews: Doing a story on cell phones. Advice: Whats better LG Dare or LG enV Touch? and is the enV Touch just the LG Voyager? @twelpforce 42 minutes ago
NakedBoyNews: Doing a stpry on cell phones. Advice: Whats better LG Dare or LG enV Touch? and is the enV Touch just the LG Voyager? @twelpforce 42 minutes ago
pwebbiz: @twelpforce @agent3012 Thanks for helping me solve a week long problem! #twelpforce is great! 50 minutes ago
queen90018: @TWELPFORCE Maybe a free incentive with purchase, but not a $10.00 with a $500.00 that’s extreme in this economy. 54 minutes ago
CherryKitten68: @twelpforce I’m looking for a car radio for under $200 w/ ipood and bluetoof 4 my ’95 honda chivic 54 minutes ago
ohsqrrlgrrl: @twelpforce need a cheap cell phone plan contract with sim card capabilities for internat’l and nat’l use. ideas? about 1 hour ago
ayylaurenn: @TWELPFORCE which laptop has the fastest processor? about 1 hour ago
xDeathReaperx: @TwelpForce Do you have a MacBook? about 1 hour ago
nunonunonuno: @twelpforce How many HD SLRs are out there. Can you help. about 1 hour ago
CappyT1982: @TWELPFORCE To join twelpforce do we need to cut off your head with a sword thus quicking oursleves, or is it when one of you bites us? about 2 hours ago
bernierjohn: @twelpforce TIP If you’re reading this and wondering when you should jump in, read WIKI first, and get going! Don’t be afraid to fail… about 2 hours ago
Posted by @eunmac
Leave a Comment » | crowdsourcing, Digital News, marketing, social media, Social Networks, twitter | Tagged: best, bestbuy, buy, customer, service, twelpforce, twitter | Permalink
Posted by eunmac
July 21, 2009
There’s been so much hype about social media in the last 12 months but beyond the hype lies some fascinating data. Twitter has been grabbing a lot of the media headlines, but it is important to keep some perspective around the relative scales of the social sites and in particular the continued growth of Facebook.
Above: Facebook dominates search trends. Whilst most rank sites by UBs and UVs, Facebook is the #1 site in the world in terms of time spent and search volume.
In 2008, Facebook did the unthinkable and overtook Google and YouTube for trending search volume. Since then it has continued its climb relentlessly. To put a relative scale on the graph above it is interesting to compare it with the spikes caused by Obama during election and inauguration. You quickly get the idea. Facebook has become a giant and shows no sign of slowing at present. In Australia over 5 million users spend an average of over 4 hours on the site each month, (compare that with less than an hour with Google).
Facebook Stats July 2009 (via Facebook):
About 70% of Facebook users are outside the United States
More than 250 million active users
More than 120 million users log on to Facebook at least once each day
More than two-thirds of Facebook users are outside of college
The fastest growing demographic is those 35 years old and older
Average user has 120 friends on the site
More than 5 billion minutes are spent on Facebook each day (worldwide)
More than 30 million users update their statuses at least once each day
More than 8 million users become fans of Pages each day
More than 1 billion photos uploaded to the site each month
More than 10 million videos uploaded each month
More than 1 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week
More than 2.5 million events created each month
More than 45 million active user groups exist on the site
There are more than 30 million active users currently accessing Facebook through their mobile devices.
Posted by @eunmac
2 Comments | General | Tagged: Facebook, MySpace, twitter, youtube | Permalink
Posted by eunmac
July 17, 2009
We were wondering how Kevin Rudd had managed to gather over 100,000 new Twitter followers in under 10 days. It was a bit of a mystery because as you can see, on the 6th of July something strange happened following a very consistent pattern of Twitter growth for a user. In fact the pattern below is something normally associated with people who are manipulating their follower count (see this article).
Where did they all come from?
So what happened? The answer is actually quite simple. Twitter just added the @kevinRuddpm and @kyleandjackieo accounts to be amongst the exclusive 241 twitter accounts in the world that are “recommended”. See this article on “Who Twitter Loves the Most”. Anyone new to Twitter will potentially be given Rudders account as a suggested account. It’s free and very valuable promotion for him.
Here’s an article on what getting on this list means (here) – and it is controversial, many have remarked that the spots are unfair. Jason Calicanis offered to pay $250,000 (here) to be on the list citing the spot as the next “superbowl ad”.
One might argue Twitter has provided Rudders an unfair advantage for any future elections, but hey… that’s a story for someone else to take up!
Update: Julian Cole pointed out to me via Twitter that this may also seems explain why http://twitter.com/kyleandjackieo had a massive leap during the same period. This would debunk the SMH article claiming Kyle and Jackie O have been buying followers: http://www.smh.com.au/digital-life/digital-life-news/kyle-and-jackie-o-accused-of-faking-followers-on-twitter-20090707-dbie.html
Posted by @eunmac
3 Comments | Digital News, politics, social media, Social Networks, technology, twitter | Tagged: follower, jackie, jackieo, kevinruddpm, kyle, list, o, preferred, rudd, sandilands, twitter | Permalink
Posted by eunmac
July 5, 2009
@PepsiCanada joins in the spirit by recommending @cocacola with a #followfriday retweet from @LauraRmz who recommended ALL the cola brands in her tweet. Meanwhile @Linux and @Microsoft get in on the action (below).
Whilst certain onlookers remain cynical there is no doubt that this ‘Twitterhugging’ between rival brands is demonstrating new types of interactions that would certainly never have occurred without social media. All up, it’s got to be a good thing, don’t you think?
Posted by @eunmac
2 Comments | social media, Social Networks, twitter | Tagged: coke, linux, mincrosoft, pepsi, tweet, twitter, twitterhug | Permalink
Posted by eunmac
July 3, 2009
5 Comments | Advertising, brand, Digital News, General, marketing, See what I did there?, social media, Social Networks, twitter, viral | Tagged: brand, Branding, coca-cola, coke, hug, hugs, media, mountain dew, pepsi, tweet, twitter, viral | Permalink
Posted by eunmac
May 13, 2009
You know it makes sense… All that tweeting isn’t shaving any cm off the love-handles is it? OK, this is just a bit of fun… but at the same time if you can run 5km you’ll probably feel a bit better no matter what the time!
– 1 month – finishes on 14 June
– Open to all people who are unfit and on Twitter.
– No Treadmills – get outside!
– Open to international
– 1st Prize = Pride!
– You’ll need an ipod/nano/touch and a Nike+ Sensor (they cost about AU$30)
– The challenge is here – you just need to sign in.
– Use #5km as the twitter hashtag 🙂
New to NikePlus?
Check it! You get to look at cool charts and stats and see how unfit you really are!
3 Comments | brand, Cool, Digital News, Funny, Game, Life, See what I did there?, Social Networks, twitter | Tagged: 5km, apple, challenge, ipod, nike, nikeplus, plus, tweet, twitter | Permalink
Posted by eunmac
May 12, 2009
Andrew Davis over at Tipping Point Labs has some very interesting insights into Tumblr, Twitter and The Tweeters,Tumblrists and Technogeeks using them. He believes that companies will very soon start using Tumblr as they do Twitter – to communicate with their customers and the wider Tumblr community.
Andrew makes a case for Tumblr being a more sophisticated version of Twitter with much more room for valuable content and interaction between users.
Personally, I’ve been using Tumblr for a few months and am loving it as a blogging platform. It really takes the simplicity we love about Twitter and enables a much wider experience, more customisation and a very effective way of viewing and interacting with friends and followers.
Read Andrew’s Article
Amnesiacs Who Tumbl:
Jeremy – Senior Creative: Maybe, Definitely.
Mike – Senior Designer: Kleinmania
Heather – Social Media Advisor: Like OMG
Discuss in the comments: Is Tumblr the next Twitter? Do you Tumbl or Twitter or Both?
1 Comment | social media, Social Networks, twitter | Tagged: tumblr, twitter | Permalink
Posted by JeremyS
May 11, 2009
Energize, a Dutch marketing agency is taking a bold (pronounced odd) step in recruiting applicants for positions within their business.
They’ve created an application page that looks just like a twitter page and expect applicant to submit themselves for a job within 140 characters or less. Apparently their looking for candidates who actively use social media such as twitter, but I can’t help thinking its a little bit silly, gimmicky and unprofessional.
I guess though, that they’re trying to get more candidates, and put themselves in front of more eyes and well, I’m blogging this aren’t I??
Think you’re capable of getting a job in 140 characters?
2 Comments | Digital News, marketing, twitter, web 2.0 | Tagged: twitter, web 2.0, weird | Permalink
Posted by JeremyS
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