February 15, 2010
The new Burger King TV ad in the UK made me laugh. The digital is pretty cool as well, but the gag’s lost a bit in print … and by that burger. Anyway, you can create your own t-shirt and if you get 50 votes, you win it.
The crap bit is that in order to vote, you have to watch the TV ad. (And it was all going so well). I guess those pesky atl suits couldn’t keep their fingers out of the digital pie 😉
Here’s the ****king Amnesia blog shirt. Vote on it (if u can stand being forced to watch the TVC), tell us you’ve voted in the comments below and I’ll send the shirt to one of you if / when we get it :) Vote here
Here’s the ****king TV ad:
December 14, 2008
Piezoelectricity is the ability of some materials (notably crystals and certain ceramics, including bone) to generate an electric potential in response to applied mechanical stress.
I have been talking about this before in April here with piezoelectric material and in July here when I was talking about a power generating dancefloor. There I suggested it would be a good idea to put it under streets to generate power.
And it seems like the UK has been reading my post as well 🙂 :
”An idea mentioned by the British Environmental Transport Association (ETA): a road filled with tiny piezoelectric crystals that would be smooshed with each vehicle running over it. Each smoosh generates a small electric charge, and the net effect is that just one kilometer of this piezoelectric roadway would generate 400 kilowatts, enough power up eight small cars, according to the Israeli researchers behind the plan.”
A test is scheduled for next month.
And the Japanese will be testing something similar.
East Japan Railway Company (JR East) will install piezoelectric elements in the floors at ticket gates and other areas of Tokyo Station to test a system that generates power using the energy created by passengers passing through the gates.
And now I come back to my point before and I really hope these tests will show that it is a brilliant idea. Maybe at some point we can use the energy generated to power the cars driving on them – good bye fuel!
Piezoelectric is an interesting concept and if you want to know more, you can find some great details here.