iPhone Versus Rock

September 26, 2008

Not sure where this came from but Rock 1.0 is stacking up pretty well against the iPhone 3G according to this chart. LOL.

iPhone 3G versus Rock 1.0

When is a website not a real website…?

September 17, 2008

Apparently when it’s made of GrapeNuts…


The anti-website has arrived… in the form of a big cardboard cutout with fake buttons. Just think of the hours you could save coding. Sigh. Finally someone has done it. We salute you. LOL. It’s long but totally watchable – granted novelty factor is high but I like it.

The Sun pokes fun at Aussie medal haul.

August 26, 2008

Yesterday the Sun hired billboard trucks to drive round Sydney and London, gloating wildly about the medal tally count, using Lara Bingle’s famous campaign used/banned in the UK “Where the bloody hell are you”.



As with many successful viral campaigns, moving and publishing fast with something like this is key. This was a well planned stunt that has leapt into inboxes like crazy. The deliberately provoking message only adds fuel to the fire.

In relation I was amused by one user comment on the BBC site: An Aussie lass married to and Englishman stated (obviously referencing GB medals won in cycling canoeing and sailing), “Yeah, but you won all those medals sitting on your arses.” Hilarious.

Dr Ronald Chevalier uses Photoface

August 25, 2008

The viral marketing for an upcoming film (yeah sorry, doctor Ron ain’t available for consultations unfortunately) uses your favourite face manipulation and mine, but mostly Iain’s, Oddcast’s Photoface (http://host.oddcast.com/photofit/) to create an incarnation of Dr. Ronald Chevalier.


And the film?
It’s Gentleman Broncos featuring Jemaine Clement of Flight of the Conchords fame.
Made by Jared Hess of Napolean Dynamite and Nacho Libre fame.
Fame, fame, fame as Derryn Hinch said.
That’s what I heard anyway.

Montauk Monster – viral campaign, hoax or just a dog?

August 11, 2008


A week after the “Montauk Monster” was was “discovered”, Slashfilm are reporting that the “monster” may be part of a viral marketing campaign for indie movie Splinterheads after a picture was posted on the film’s official blog. The picture was removed soon after, but Slashfilm took a screen grab.


Interestingly, Rachel Goldberg, who “discovered” the monster and went to the press, is allegedly the sister of the film’s producer Darren Goldberg.

Splinterheads is an independent film about “carnie subculture” and is scheduled for release in 2009.

It seems strange that if this is a viral campaign for the film, that the image would be removed from the official site. Personally, I think they just took advantage of a situation for some free publicity. Hey, it worked, didn’t it?

New Braintrain site launches

July 3, 2008


Well I know this is a bit of a plug but we are all very proud of this site.

Today we launched the 3rd evolution of the Lipton Braintrain site. It is packed full of new games a new ranking system and the ability to challenge your friends through Facebook as well (here).

There is also a mobile site which is worth while a visit if you have a couple of spare minutes.

Check it out at: http://www.braintrain.com.au

J.C.Penney viral ad becomes a drama

June 25, 2008

A story is unfolding around J C Penney in the US around a controversial ad on YouTube which just appeared showing two teens practicing ‘speed dressing and then sneaking off to have… well, what most teenagers do. Y’know.

The interesting thing is that the source of the video is in question.
–  JC Penney say it’s not theirs and want it removed asap.
– Saatchi & Saatchi say it wasn’t them.
– JC Penney employees are posting – it’s a fake.
– Already 185,000 views in a matter of hours…

So… “Is this a stunt”,”Who is lying”,”Who really made the video”,”How will JC Penney respond”?



Wii fit goes viral on YouTube

June 2, 2008

So a little nugget of User Gen content has proved a great piece of free advertising for the Wii Fit system. The piece entitled “Why every guy should buy their girlfriend Wii Fit” is heading for 1.2 million views. Giovanny Gutierrez (an advertising director at Miami’s Tinsley Advertising) filmed his girlfriend playing Wii fit (hula hoop mini game), and presto… we have instant YouTube Stardom. As if the system needed any help… it’s a great gadget and essential add-on if you have a Wii.

Unexpected theatre (and smiles) at Stansted.

May 20, 2008

I got a lovely surprise when I checked my inbox this morning – a particularly nice ad from lastminute.com. It is a campaign for their theatre tickets business. Rarely do rm, ambient, outdoor, TV and viral meet in such an integrated way. This is a good example for all of us who think the above are exclusive entities. Have a look and let me know what you think? And if you’re a marketing manager with budget to burn on such a stunt, let’s have a beer. Enjoy.

edm sent by lastminute.com

3D web game for Axe (Lynx) Dark Temptation campaign in Brazil

April 11, 2008


This is a great looking game. Somewhat reminicent of GTA-style gameplay (except you control a chocolate man rather than a hardened criminal, and you’re being chased by girls instead of thugs with uzis…) Unfortunately its potential is crippled by the immense file size (just shy of 10MB – all loaded upfront). Nevertheless, the graphics, animation and gameplay are all very well executed and the integration between Flash and Unity is seamless. It’s definitely worth checking out if you don’t mind waiting for a long time. Also requires the Unity Player plugin (get it here if you don’t have it already).

FYI – Being a Brazilian site, the game is in Portuguese. “Jogar Agora” means “Play Now”. The gameplay isn’t too hard to figure out, even if you can’t read the instructions.

3 GIRLS 2 CANS – The Game.

March 26, 2008

3 Girls 2 Cans – A game not to be confused with a viral video on YouTube with an uncannily similar sounding name. The idea is to combine two girls to create a 3rd ULTIMATE GIRL. We’ve bottled up all our favourite fast play viral ingredients (which means games don’t last too long) so run around and go for the big score and #1 Rank.

Your ‘circle of influence’ will attract anything that moves! – BEHOLD the power of combining Lynx fragrances to make a killer third fragrance!
Avoid making “abominations” (Male / Female combos)!!!! YUK!

Make sure you check out www.lynxeffect.com.au – it’s really fab, honest, or PLAY THE GAME HERE:

Revisions coming very soon:
Over 50,000 gives you a password to view the ‘ultimate girl’.


Discuss your ranking, scores and cheats below…

Test Your Senses – Viral Screamer

February 18, 2008


Classic from the Vault http://testyoursenses.archive.amnesia.com.au/ we’ve just put this site back up for a bit of fun. There are plenty of screamers around these days (eg: scary maze). But we were quite happy with the ridiculous premise of a full senses test, something different. Stupid – but many people still fell for it at the time 🙂

So turn up your volume, sit in a dark room and TEST YOUR SENSES!!!

If anyone (evil enough) wants to film their friend being sucked in – please post video links here. We would love to see them 🙂

“Over here Rob”

November 8, 2007

Rob yankies stadium

This guy and his friends managed to distract the whole of the Yankies Stadium from the game to help “Rob” find his seat.

Check it out – it’s genius.