Vodafone Ireland: Christmas Laser Graffiti

December 22, 2011

Vodafone Ireland  have launched a  creative and innovative campaign this year in conjunction with the Christmas Season. The campaign looks to combine social media, projection mapping and street art, in an attempt to take the brand’s Facebook community offline and onto the streets.

The campaign is a nice extension and  ties in nicely with Vodafone’s social voice this year which is all about encouraging their community  to ‘Make someone happy’ with Random acts of kindness.

Local Irish artists, took to the streets, creating light displays from messages submitted to the Vodafone Playgroup Facebook wall. Using new laser graffiti technology, these were showcased on the sides of buildings in three cities across Ireland.

Merry Christmas & a Happy New Year to all back in Ireland

image


Power Pinata from Vodafone

December 3, 2010

Here’s a nice idea for a game. Smash the living daylights out of this Piñata using facebook, a robot connected to the internet and baseball bat. When the Piñata bursts it’s a free for all to grab a prize.

Here it is in action. It’s a little like watching cricket … the difference is the English are actually smashing the Aussies.

Anyone discovered any cheats to make the robot smash the Piñata a bit harder?

Lovely idea though. I’m jealous. @handypearce


No! You can’t enter our social media competition

October 28, 2010

I just had a rather interesting experience with a guy from Vodafone Australia looking after the Android Man Social Media comp. The problem – I tried to enter with a photo of Android Man and an iphone:


Full size image and actual caption here.

The story goes like this:

I went down to checkout Vodafone Australia’s Android Man competition. The game: locate Android Man from his cryptic tweets, take a creative photograph, upload it to facebook and you could win a HTC Desire HD.

My idea for the ‘creative photograph’ was to give Android Man my iphone in the hope that he would give me a shiny new HTC Desire HD in return. However, after I took the shot I was approached and encouraged to delete the shot. The conversation went something like this:

Vodaman: “You can’t take a photograph of Android Man and an iPhone”
Me: “Why not? The competition is take a creative photo. That’s creative”
Vodaman: “I want you to delete the photo of Android Man and the iPhone”
Me: “Sorry mate, it’s user generated content, social media, my phone, my picture and a public space”
Vodaman: “Delete the photo or I can help delete it for you”
Me: “Seeing as you put it so nicely … Sorry I’m not deleting it”
Vodaman: “Look if you upload Android Man and the iphone to the Vodafone AU facebook group it will be removed and you won’t win the competition”
Me: “Fair enough … You know. You sometimes see dolphins here some times. Seriously. I’ve seen one once.”
Vodaman: “Just one?”
Me: “Just once. It was looking for something.”
Vodaman: “Maybe some food?”
Me: “Yeah maybe”

Well … yeah …I made the dolphin bit up, but the rest actually happened.

I love social media competitions like this. In fact I helped create The Smirnoff Secret Party Treasure Hunt a few years ago. However, this incident highlights just how important it is that everyone from the ground up is aware of just how transparent social media is. Your people are your brand and they need to know that everything they say and do can be repeated and tweeted and be the make and break of such campaigns.

Just sayin 🙂

@handypearce

Update (16.54 on 28/10): Nice response from @vodafone_au


Amazing commercial

October 25, 2009

simply amazing – 1000 cellphones syncing 53 different ringtone alerts from 2000 sent messages to reconstruct Tchaikovsky’s 1812 overture


Long iPhone Queues in Australia. Sold out? Almost…

July 11, 2008

I’ve never seen anybody in this Optus shop on Oxford street, Sydney, but today the line stretched way back with people lining up for a good old distance – desperate for the next big thing in mobile – the 3G iPhone. With it taking 30 mins to sign each person up, this is one slow moving line. What most of the people in the queue don’t realise is that there are only white 8Gb iPhones left (seriously we do wonder why anyone would want a destined to look really grubby white phone), and there’s a 3 week wait for new stock. I imagine Optus will be doing swift business as their packages include 700MB of data for $79 and no upfront fee for the iPhone. Vodafone appear to be about $200 more for the same kind of plan.

image

The latest stats are that iPhone users are 5 times more likely to access the internet than regular mobile users so this is actually good news for the digital industry.


iPhone pricing announced for Optus Australia 3G

July 3, 2008

Full pricing from Optus (here).

image

The lowdown:
$0 on a $79 Cap plan over 24 months which provides $550 of calls, plus 700MB of included data.

No news on Vodafone as yet…