Christmas Party Teaser

November 9, 2011

Christmas is a lively time of the year with everyone feeling quite festive and eager to have fun, last year Amnesia celebrated it whilst lawn bowling and it reminded me of a bad episode of ‘Murder she wrote’, (sorry Jessica Fletcher)

Put it this way if the grinch stole Christmas that year, I wouldn’t exactly be over-exerting myself to try and stop him.

This year a few of us decided to stir things up and let me tell you…you can never have enough sauce.

The 2011 xmas party is a secret yet to be revealed and we decided to make a teaser trailer as a lead up to our short film to get everyone excited.

Check out the youtube video below!


What can Christmas lights in sequence to music teach us about social objects?

December 21, 2010

We here at Amnesia Razorfish talk about the value of social objects when looking at how can brands can enter social media. What’s a social object you ask? Anything that people feel compelled to share in a digital landscape. Photos, games, jokes, songs, videos.. and the holy grail, memes.

What binds all of these ‘objects’ together is the simple proposition that the content appealed to someone enough to motivate them to want to share it with their friends. Whether this is because it made that person laugh, cry, revere or repel, it triggered an emotion that caused an effect – they passed it on.

But finding the key to understanding what triggers people to want to pass content on is difficult and takes considered insight. Most brands will fail in their attempts to ‘make something go viral’ and even believe that because they didn’t get 1 million hits on YouTube with that shiny new TVC, that social media isn’t a worthwhile platform for them or for their marketing budgets.

But there are a few basic rules in successful content. And as ’tis the season for all things Christmas (and today being my last day of working in 2010) I wanted to share some fantastic pieces of ‘viral’ content that have garnered the magical seven-figure views.

This magical Christmas lights video is currently sitting on 8,183,000 views. Pretty crazy eh?

Slayer (heavy metal) meets sequenced lights. Rad. And it’s appealed to 1,587,000 people.

It’s pretty slick, but still obviously a ‘home-made job’, but 1,641,000 people watched it.

Because you can’t blog about memes without a LOLcat, this one just makes it in. Sitting at 3,757,000 views, it’s got legs (or is that fur?).

So I’ll leave you with a challenge to find and share your favourite Christmas videos.  And have a very Merry Christmas, and a safe and Happy New Year!

~ Karalee Evans, Social Strategy Manager x

Web Vigilantes being banned from social media sites.

November 17, 2010

Cyber crime and Twitter scams make good headlines but somewhere underground there are a few concerned citizens that take a vigilante approach to dealing with these scammers and fraudsters. For instance bait scammers using highly creative methods to engage Nigerian conmen, waste their time and then attempt expose them. There’s also the Salty droid who names and shames would-be conmen who utilize Twitter and other channels to exploit consumers. But it turns out that life of a digital freedom fighter is not easy.

imageHere’s the problem : Many scams consist of intelligent, organised individuals and groups. They syndicate and they collaborate, and they actively wage a reverse war on the people trying to expose them. Ironically scammers are using the same processes created to report spammers to shut down the people trying to expose them.

Sadly YouTube, Facebook, Twitter, Vimeo accounts etc belonging to web vigilantes trying to alert people to scams are being shut down faster than than those belonging to the scammers. How do I know this?  Read on:

The Sad Story of the SaltyDroid

imageI’m not sure how I first came across the Droid on Twitter but I became interested in the Droid’s outspoken ‘attacks’ on certain individuals. Some of the people it was targeting had HUGE followings on Twitter, some with high profiles and. SaltyDroid had no qualms in confronting them directly in public view and alerting other users. I have no reason to doubt that SaltyDroid’s only purpose was to expose people it believed were engaged in unethical practices (such as this one which was exposed). 

I noticed a few months ago that SaltyDroid (which had a few thousand Twitter followers) just ‘vanished’. The blog was still alive and kicking so I wrote an email to find out what the story.

Me: “What happened? Where did your accounts go?”

Salty Droid: “I lost. I’m basically banned from the Internet.  Twitter, Facebook, Vimeo, Bluehost, Youtube, etc. Everywhere I go the scammers file false complaints and horrific lies about me.  The web companies all default to caving in and banning you rather than risking "trouble".  Most of them, and especially Twitter, do it with zero notice, process, or chance to respond. It says sad things about the state of free speech on the all important fringes … IMO.

I don’t have time to fight the web companies and the scammers … so I just gave up on the web companies.  I’m on a special free speech server where some really great people take special care of me … and otherwise I’m silenced.

And the Twitter bannings are not as bad as the death threats, the private investigators, the plots against my personal life, etc.”


The Droid also let me know that although he began his pursuit anonymously it wasn’t long before a syndicate of scammers found him at which point the he decided it would be safer to unmask the droid. Revealing himself as a lawyer it  gives the whole saga an even bigger sense of irony.

In summary, it’s easier for a scammer to have a web vigilante shut down than vice versa. The Droid is now absent from all social networks and yet the people being named in his blog continue to tweet freely etc. In an age where consumers are able to interact so easily with anyone from close friends to complete strangers there is no easy and quick way of distributing warning messages to others in the case of genuine scams. That’s a service SaltyDroid was attempting to provide before being shut down in social media circles. The internet at present sometimes appears lawless and wide open territory for the scammers, and the presence of government and local authority is limited, and at best slow moving. I’m not condoning Salty droids methods or even agreeing with all his posts but freedom of speech is important so I certainly don’t want to see people prepared to take on these issues disappear especially with the bad guys roaming free so easily.

Beware wolves in birds clothing: Currently I know of one major Twitter account belonging to a convicted spammer in Australia with close to 100,000 followers. This person appears free to be able to act on Twitter regardless of their history. Sadly the only way you are likely to hear the name of this person is via someone like SaltyDroid.

What can you do?
1. Send this link on to people in the industry.

2. Copy and paste this story – reproduce it in your own blog.

3. Help Re-activate or read the Saltydroid: If you know someone who works in Twitter or Facebook etc ask them to reinstate the banned SaltyDroid accounts eg:

4. Support freedom of speech but don’t be a web vigilante. Salty Droid is a lawyer in real life and is better equipped to deal with bad people on the internet. Report web crime here: – USA – Australia – UK


Above: Clearly Charles Bronson wouldn’t have lasted long in Facebook or Twitter.



Disclaimer to be quite clear: The opinion above is that of the author only and does not represent the views of Amnesia Razorfish etc.

a little burst of Friday fun…

October 15, 2010

The TV Show – Watch It

May 3, 2010

This isn’t the newest fantastic piece of animation around, but we haven’t mentioned it here yet – and it’s well worth watching. Produced by Sugimoto Kousuke (director) and Manabe Takayuki (music), it’s an excellent example of carefully combining sweet animation with thumping beats.

How you can not watch something with a scene like this? I don’t know. Click through to see the video.

Read the rest of this entry »

Youtube becomes your easy to use VJ

February 11, 2010

We all have used youtube to watch music videos and I know a few people that sit at their desks all day and have youtube playing in the background as their own personal jukebox.

Since January (I know I am a bit late here, but I was really busy) this has become a hell of a lot easier with youtube disco.


And I have to say that even though it is quite simple and not to fancy on the eye, it is one of the fastest and most accurate ways to find your music (videos) and related artists. It also gives you a little insight into the artist and you can add videos individually or just add them all.

Then all you have to do is mix it all up manually or press the shuffle button 🙂


One thing I found very interesting is that the videos shown are not the official ones, but created by fans.

The only other site I have seen that would rival this is the Channel V site here. you can browse the whole site and never lose the music video you are watching.

Go ahead and try them both.


Going Viral Now…

December 11, 2009

What do you get if you take a ukulele, a 6 year old and the most popular song of 2008?
Forget kittens & unicorns, this video is pretty much one of the cutest things we’ve ever seen.
At over 540,000 views in 5 days, we predict he’ll be at well over two million by mid next week!

Got a recipe for a better viral video? We’d love to hear it!
The song is I’m Yours, by Jason Mraz.

Lessons in bad Social Media Disaster Management from Chris Brown.

July 22, 2009

The comment below under Chris Brown’s new YouTube video says it all. Whilst Chris attempts to use social media channels to apologise for his recent crimes the comment picks up and alerts others to the fact that Chris is clearly reading from a script. Best use of social media, especially in times where an audience needs to trust what you’re saying requires a level authenticity. If you plan to use social media for disaster management your audience will generally respond better if the presentation is spontaneous, unedited, unscripted, warts n’all included. In this instance Chris Brown has committed several sins: The video is over produced, he’s wearing designer clothing (further distancing himself from real people), the clip has been edited, eye contact with the camera is poor. The result is that he fails to connect on a human level with his audience. His apology appears contrived and the mass volume of responses fails to respond as he probably would have liked, the majority rejecting what they see. 

Watch the Jet Blue clip at the bottom. It’s a good example of ‘how to’ handle a disaster using social media.

Above – users are quick to notice that Chris is reading from a script, and many comment that this likely to have been written by someone else.


The result

David Neeleman (ex CEO of Jet Blue) shows how to apologise in a more genuine manner. Unscripted, rough edges, word stumbles, continued eye contact, make this a more believable message for the audience.

Posted by @eunmac

Facebook. Why it’s the Daddy of Social Media.

July 21, 2009

There’s been so much hype about social media in the last 12 months but beyond the hype lies some fascinating data. Twitter has been grabbing a lot of the media headlines, but it is important to keep some perspective around the relative scales of the social sites and in particular the continued growth of Facebook.

Above: Facebook dominates search trends. Whilst most rank sites by UBs and UVs, Facebook is the #1 site in the world in terms of time spent and search volume.

In 2008, Facebook did the unthinkable and overtook Google and YouTube for trending search volume. Since then it has continued its climb relentlessly. To put a relative scale on the graph above it is interesting to compare it with the spikes caused by Obama during election and inauguration. You quickly get the idea. Facebook has become a giant and shows no sign of slowing at present. In Australia over 5 million users spend an average of over 4 hours on the site each month, (compare that with less than an hour with Google).

Facebook Stats July 2009 (via Facebook):

International Usage

About 70% of Facebook users are outside the United States

General Growth

More than 250 million active users

More than 120 million users log on to Facebook at least once each day

More than two-thirds of Facebook users are outside of college

The fastest growing demographic is those 35 years old and older

User Engagement

Average user has 120 friends on the site

More than 5 billion minutes are spent on Facebook each day (worldwide)

More than 30 million users update their statuses at least once each day

More than 8 million users become fans of Pages each day


More than 1 billion photos uploaded to the site each month

More than 10 million videos uploaded each month

More than 1 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week

More than 2.5 million events created each month

More than 45 million active user groups exist on the site


There are more than 30 million active users currently accessing Facebook through their mobile devices.


Posted by @eunmac

About Time: YouTube Setting Up to Try and Make Some Cash…

May 13, 2009

Hulu’s super fast rise to 2nd place in the online video market has forced the Google owned Youtube into coming up with actual strategies to make some money. Funny, I’d have thought it would be common sense that brought this on…

So, a few numbers:
100 Million – Estimated times Susan Boyle’s Britain’s Got Talent video has been watched.
0 – the amount of dollars made from those impressions.

I think those numbers are enough for now…

Google has stepped up actions to try and make some serious money from the worlds number one video site by ‘setting up partnerships with big media companies that would help it generate more advertising dollars from the millions of videos hosted on YouTube.’

Partnerships with Sony Pictures, CBS, Lions Gate and others are set to provide movie trailers, TV shows and music video content to the site in a bid to make it more attractive for advertisers. As it stands marketers are reluctant to advertise due to the unpredictable and often inappropriate content uploaded by Youtube’s users.

As it stands, ads only show up on between 3% – 9% of the sites’ videos. – eMarketer

To catch up with Hulu, Youtube’s gong to need to supply users with a lot of partner content that they’ll actually want to watch. Is this going to have the same repercussions for overseas users as it Hulu does? And if so, how do we get around this?
Surely Youtube’s customer base stretches far and above the USA, yet how to US only partnerships benefit this international userbase?

I have a lot of questions about this, and as we see, so do Google who’re doing anything they can to get out of their massive $471 Million deficit every year.

This handy Businessweek article (which prompted me to write) has some of the answers but also provokes a lot of other questions about the model which has yet to be tried and tested.


Read the full article


Discuss in the ocmments: Do you have any ideas about how Youtube might make some cash without alienating users?

Honda Lets it Shine with ‘Let it Shine’

March 29, 2009

Check out this new ad for Honda by Wieden + Kennedy in Amsterdam that uses a pantload of cars, a cool trick of perspective and some kind of crazy headlight automation program to do some pretty amazing pixel art with some LED headlights.

Super High Definition on YouTube

March 23, 2009

Join four YT clips together and what do you get? A YouTube hack that admittedly takes ages to load …but is still worth watching just for the novelty. Enjoy. (Especially the Rick Rolling bit).



Macy’s Thanksgiving Day Parade RickRolls…Entire Nation

November 28, 2008

I’m sure that this is what Rick Astley had in mind, all those years ago, when he recorded the most annoying song in the history of songs which would then turn into the most annoying internet prank of all time…on a float with a bunch of second-rate muppets.

YouTube Widescreen 16:9 ratio launches across site

November 25, 2008

YouTube have gone widescreen with all their content (blog announcement). Some may see this as a strange move given that most content for the site is in 4:3 ratio as default. Unfortunately the problem is that I could not find a video that did not have black bars down the side. So where is all the native 16:9 YouTube content? (Searching for 16:9 does not find much). Here’w what YT says: 

“We’re expanding the width of the page to 960 pixels to better reflect the quality of the videos you create and the screens that you use to watch them. This new, wider player is in a widescreen aspect ratio which we hope will provide you with a cleaner, more powerful viewing experience. And don’t worry, your 4:3 aspect ratio videos will play just fine in this new player”

Personally I would think that maybe YT would have been better off detecting what the native aspect ratio is and the have a different template – possibly be a little better in terms of presentation, and a little less impact on users. Content Creators tend to have pride in getting the format and presentation layer correct. The black bars do make all the videos look a little dated.

Yuk… The black bars are EVERYWHERE!!!

Future Guide: If you want to upload native 16:9 content to YouTube you’ll need to upload videos as a 640×360 or other 16:9 aspect ratio.

The same content embedded does not affect external pages, although I could not see how to embed a widescreen version of the above.

No black bars when you embed… for now.

More aspect issues:
Unfortunately Standard Widescreen cinema works at 1:85 and Cinemascope widescreen is at 2:35 – so videos like the WOW Lich King trailed end up with bars on the top! (here)


Ultimately there are 4 standard aspect ratios for content. 4:3, 16:9 1:85 and 2:35. Why can’t we have them all??


YouTube Hot Spots

October 2, 2008

YouTube has launched a new feature as part of its Insight tool for content creators that allows members to visually examine exactly where in their videos their viewers gain and lose interest. The new feature, called Hot Spots, displays the dropoff data in a dynamic graph that can be viewed alongside the original video.

To determine which points in a video are “hot”, Hot Spots compares each video to other videos of similar length on YouTube – if people are leaving more quickly than average at a given time, you’ll know you have some tweaking to do. The site also tracks rewind and fast forward data, so you can see if viewers are repeatedly watching a certain segment.

There are a number of obvious applications for the new feature: publishers can objectively determine which segments of the video are the most appealing, and edit their content accordingly. Advertisers can use multiple YouTube videos to run different versions of an ad to see which ones are the most effective.

you can read more here.

Nintendo shakes up Youtube

September 24, 2008

Nintendo and Youtube have pulled off this awesome execution. It’s great to see these kind of deals being done. I don’t know what else to say on this apart from it rocks.

So you think you can Body Pop?

September 17, 2008

So I’m sitting here watching the finale of the So You Think You Can Dance on Channel 10 and I was just reminded of me of this cool clip which did big viral rounds a few years back. OK I know this is old, but deserves a re-post as part of viral history: Watch the third guy in the red (0:50secs)… then watch Robert Muraine from SYTYCD – who’s now going off on YouTube… he even has an IKEA commercial (below).

BTW: So You Think You Can Dance finale danceoff clip (here)

J.C.Penney viral ad becomes a drama

June 25, 2008

A story is unfolding around J C Penney in the US around a controversial ad on YouTube which just appeared showing two teens practicing ‘speed dressing and then sneaking off to have… well, what most teenagers do. Y’know.

The interesting thing is that the source of the video is in question.
–  JC Penney say it’s not theirs and want it removed asap.
– Saatchi & Saatchi say it wasn’t them.
– JC Penney employees are posting – it’s a fake.
– Already 185,000 views in a matter of hours…

So… “Is this a stunt”,”Who is lying”,”Who really made the video”,”How will JC Penney respond”?



Wii fit goes viral on YouTube

June 2, 2008

So a little nugget of User Gen content has proved a great piece of free advertising for the Wii Fit system. The piece entitled “Why every guy should buy their girlfriend Wii Fit” is heading for 1.2 million views. Giovanny Gutierrez (an advertising director at Miami’s Tinsley Advertising) filmed his girlfriend playing Wii fit (hula hoop mini game), and presto… we have instant YouTube Stardom. As if the system needed any help… it’s a great gadget and essential add-on if you have a Wii.

Britney Spears "Piece of Meat" alternative video

May 5, 2008

“Piece of Me” or “Piece of meat”? wasn’t surprised to find someone has made a funny clip with alternative lyrics from the latest Britney Spears single. This has had a 1000 views at time of posting – let’s see where it goes… video below.