Nike Grid: Digital/running competition in London

Cool idea and execution on this competition from Nike. Sign up to compete in a running race from one phone box to another in London. Compete with others to “own” post codes.

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Interesting idea and slick execution. The teaser on YouTube gets mixed reactions…

“They are abusing urban subculture for their stupid exploiter brand!”

“Ooooh nike are so down with the kids”

The dark/urban slant to it could come across a bit forced, but the idea is exciting and well integrated. Hoping to see it do well.

Activity on Facebook seems more engaged and positive naturally than on YouTube.

Find it here: www.nikegrid.com 

By Wieden & Kennedy, AKQA and Mindshare.

@iclazie

This entry was posted on Thursday, April 22nd, 2010 at 9:39 am and is filed under Advertising, Cool. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to Nike Grid: Digital/running competition in London

  1. Pablo Edwards says:
    April 27, 2010 at 12:48 am

    It’s certainly and interesting concept… Im sure theres a handful of people that get really excited about this!

    Reply
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