Burger King does augmented reality banners

Here’s a nice banner concept from Burger King that uses augmented reality. Grab a dollar bill, hold it in front of your webcam and see what appears. Nice.

@handypearce

6 Responses to Burger King does augmented reality banners

  1. Camaal Moten says:

    Very creative! I especially like that BK encouraged visitors to use their own dollar bills instead of printing an AR maker. What a very clever way to get the audience engaged using the least possible steps. Great Post.

  2. […] Cohen Burger King does augmented reality banners – https://amnesiablog.wordpress.com/2009… 2 minutes ago from Google Reader – Comment – Like   […]

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  4. holodesk says:

    Good concept for using a dollar bill …and you get to keep it in your pocket after the experience ! like it http://www.holodesk.biz

  5. holodesk says:

    Good concept for using a dollar bill …and you get to keep it in your pocket after the experience ! I like it http://www.holodesk.biz

  6. You made many good points. Thanks.

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