Here’s a nice banner concept from Burger King that uses augmented reality. Grab a dollar bill, hold it in front of your webcam and see what appears. Nice.
Here’s a nice banner concept from Burger King that uses augmented reality. Grab a dollar bill, hold it in front of your webcam and see what appears. Nice.
This entry was posted on Monday, November 2nd, 2009 at 9:29 am and is filed under Burger King, Cool, technology, viral, youtube. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Very creative! I especially like that BK encouraged visitors to use their own dollar bills instead of printing an AR maker. What a very clever way to get the audience engaged using the least possible steps. Great Post.
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Good concept for using a dollar bill …and you get to keep it in your pocket after the experience ! like it http://www.holodesk.biz
Good concept for using a dollar bill …and you get to keep it in your pocket after the experience ! I like it http://www.holodesk.biz
You made many good points. Thanks.