The future of the mobile UI is behind a velvet curtain

I have seen concepts from this company before (more about this below) and they always seem to be taking different approaches to the rest of the world.

The Astonishing Tribe (TAT) has yet again showcased a UI they call Velvet – pull out a widget or Google Maps query, and a sheet of your desired result waves with the virtual wind, before stretching out flat for you to more comfortably interact with.

This is what TAT has to say about the Tablet UIs out there and why they are different:

On one hand we have companies that scale phone UIs to tablets. On the other hand we have companies offering the full blown desktop experience scaled down to tablet size. We believe that both of these approaches will result in crippled user experiences. For example, the tablet form factor is perfect for media consumption and this could be manifested in the UI. TAT recognizes tablets as a radically different type of device – personal and mobile yet powerful and creative. We are now on a quest to design fantastic UIs that are optimized for this device space.

Here is the Velvet UI in action

As I said before these guys have some pretty awesome, yet radical ideas – check this augmented reality ID out – TAT augmented ID

I have an Android phone and I have been looking for a decent home screen and I really hope this little beauty will hit the market at some time soon – TAT Home

These guys are definitely someone to look out for in the future – if you want to learn more about them, check out their blog

@maniac13