Twitter for tactical promotions

An email chain going around Razorfish employees this morning revealed a huge number of companies using Twitter to promote special deals. Whether it is creating a new sales channel (eg Dell), giving a little back to your fans (eg Zappos) or building brand awareness (eg Squarespace), it seems that Twitter is being used more and more for tactical promotions not just long term brand strategies.

Here are a few we’re aware of. I’m sure there are plenty more, so feel free to add yours to the comments and we’ll update the list.

Australia

http://twitter.com/hp_touchsmart (1,315 followers) – competition to win PC notebooks finished last week

http://twitter.com/iSpyLevis (724 followers) – find the @iSpyLevis Twitterer in a public place to win a pair of jean. Clues released in the form of location Twitpics

http://twitter.com/jetstarairways (1,516 followers) – an eDM sale for 5 cent fares for members only went wrong when Jetstar members tried to access the website in the 2 hour window and couldn’t. They expressed their unhappiness via Twitter and blog posts. The result was a more active Twitter account (they started following people back) and a special Twitter only sale – 1,000 flights for 1c.

International (mainly US)

http://twitter.com/DellOutlet (642,742 followers) – has hit 2 million dollars of revenue through Twitter alone. UPDATE: make that $3 million

http://twitter.com/Squarespace (29,291 followers): a web publishing firm giving away vouchers towards an iPhone randomly to people who tweet #squarespace.

http://twitter.com/Zappos (747,937 followers): Tony Hsieh of Zappos gives a free pair of shoes to a random follower every so often.

http://www.twitter.com/JetBlue: gave 10% off all flights between 7 and 31 March to Twitter followers and reached their goal of 100,000 followers

JetBluetwitterpromo
And a whole lot of other examples thanks to our Razorfish colleagues

Amazon:
http://twitter.com/amazondeals

Banana Republic:
http://twitter.com/brofficial

Sonic:
http://twitter.com/sonicdrive_in

Funjet Vacations:
http://twitter.com/funjetvacations

Tablet Hotels:
http://twitter.com/TabletHotels

Walmart:
http://walmartstores.com/twitter/
http://twitter.com/WalmartSpecials

Moosejaw:
http://twitter.com/moosejawmadness

Netflix:
http://twitter.com/netflix

Orbitz:
http://twitter.com/Orbitz

Luxor Hotel:
http://twitter.com/LuxorLV

Marriott:
http://twitter.com/marriottintl

Cheapflights.com:
http://twitter.com/CheapflightsCom

DunkinDonuts:
http://twitter.com/dunkindonuts

Ticketmaster:
http://twitter.com/Ticketmaster
http://twitter.com/Ticketmaster101
http://twtapps.com/blog/2009/04/06/ticketmaster-uses-twtqpon-to-manage-their-twitter-discounts/

United Airlines- twares:
http://twitter.com/unitedairlines
http://mashable.com/2009/05/21/twares/

Whole Foods:
http://twitter.com/wholefoods
http://twitter.com/wholefoodsnyc

Travelocity:
http://twitter.com/travelocity

Six Flags:
http://twitter.com/sixflags

Backcountry.com:
http://twitter.com/SteepandCheap

CouponTweet:
http://twitter.com/CouponTweet

@AngGraham

6 Responses to Twitter for tactical promotions

  1. josh909 says:

    Yep, I scored return flights for my wife and I thanks to the Jetstar Airways 1 cent twitter sale. I didn’t actually have plans to go to the Gold Coast, but hey, who am i to argue.

    Will I consider Jetstar next time I need to purchase domestic flights? Not unless I can’t get a flight elsewhere lol.

  2. Patrick says:

    Interesting – thanks for the list

  3. Jon Moss says:

    My friend Steve @hasbean coffee here in the UK regularly does promotions and fun stuff 🙂

  4. angegraham says:

    Thanks Jon, I’ll add that one to the list 🙂

  5. home page says:

    I have never thought that it will turn out to be my habit to read articles because it is so much mind-boggling.

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