Yes, digital agency Amnesia has changed it’s name – from something unforgettable, to something unpronounceable. (It’s fun – say it three times really fast). For those who don’t know our history, digital agency Amnesia (Sydney) was acquired two years ago by Avenue A Razorfish who were themselves acquired by Microsoft in 2007.
The short is – they’re a great brand, and we also like ours …so the result is:
It looks kind of good on our Microsoft Surface Table (which gets more attention than everything else in here of course).
Amnesia Blog 
Hey, where is the Avenue A bit? This new thing is way too short.
It would be amnesia avenue a razorfish, or a^3 razorfish. I guess it is what it is ’cause it’s tatooed on the furniture.
Who did the engraving? I’m looking for some engraving myself.
Why is your ms surface table up so high:S… dont you use it as a table:P?
Sounds good guys – like the font execution!
Avenue A is NO MORE!
In the US they are simply Razorfish…
Thanks for the feedback everyone.
BTW: The engraving was done by http://www.axolotl.com.au/
– Highly recommend them.
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[…] Sydney-based digital agency Amnesia, which was acquired two years ago by Avenue A/Razorfish, will now be known as Amnesia Razorfish. Thank heavens they no longer need to add the Avenue A. Then what? It would […]