UPDATE: An historic moment in branding?
As a result of the twitter experiment below Coke said HELLO to Pepsi via Twitter (and started following them too). [Update] Pepsi responds in kind. All within 18 hours.
http://twitter.com/CocaCola/statuses/2413906945
Pepsi replies:
http://twitter.com/pepsi/statuses/2423584043
Pepsi Canada joins in:
http://twitter.com/PepsiCanada/statuses/2423730800
And just like that, the world feels like a slightly better place.
Ahh maybe Twitter really is more than just “what I ate for breakfast.”
Thank you Coke and Pepsi for being good sports 
What happened:
- We started the experiment at about 9.42am July 1 in Twitter (Original Tweet here)
- There were a significant number of RTs
- Coca-Cola responded less than 3 hours later with the tweet above.
Currently Pepsi have not replied or followed back… but we’re watching
The Original Experiment/Post:
Oh we all know Coke and Pepsi are age old bitter rivals but this is a new age of SOCIAL and we want to see something change between these arch enemies – even if it is just courtesy. Currently they are both on Twitter but at time of writing neither follows the other (http://www.doesfollow.com/cocacola/pepsi) or (http://www.doesfollow.com/pepsi/cocacola).
Join the fun: Let Coke and Pepsi know what you want: ReTweet this now! 
Coke and Pespi Twitter accounts… why not end the cola wars and follow each other?
It would be like a public hug. (…Then you can go back to being rivals). So who’s first?
Well we want to see it happen… we’ll be watching…!
C’mon show us you have a sense of humour and do the follow!
Oh… The Re-tweets will keep coming at you until you do
UPDATED Following situation:
Post by:
-@eunmac
July 1, 2009 at 12:33 pm |
Nice idea, Love it. My money is on Pepsi.
July 1, 2009 at 5:23 pm |
I was wrong. In the words of Clay Davis ‘Sheeeeeeeeeeeet’
July 1, 2009 at 9:50 pm |
Ahh Julian – I think maybe the Pepsi guys were in bed – it was pretty late over there. I’m sure they’ll come back and do the right thing in the am!
July 2, 2009 at 2:37 am |
hmm… if the “brand first” is two competitive brands saying hello/acknowledging each other, I believe others such as Yahoo and Microsoft have already done this?
July 2, 2009 at 2:45 am |
Forget about Pepsi vs. Coca-Cola. This one’s even better! – http://twitter.com/google/status/1255992316
It’s actually on my favorites.
July 2, 2009 at 8:17 am |
And now pepsi has followed coke back
July 2, 2009 at 9:03 am |
Nice idea, i love…
http://riflessioniquotidiane,wordpress.com
July 2, 2009 at 10:20 am |
If the person responsible for this post was connected to TRUTH . . . the person would soon discover that COKE and PEPSI are OWNED BY THE SAME PEOPLE! Have you ever heard of the Rockefellers? This is one of the (elite world-controlling families) who would rather you DON’T KNOW what they have been up to decades . . . along with some other key family names to which MORE ENLIGHTENMENT would possibly make your eyebrows pop off your foreheads!! Do ya want to know some more TRUTH?
July 2, 2009 at 10:21 am |
Great experiment. The impact of e-social.
July 2, 2009 at 11:25 am |
[...] Read this blog post at: http://amnesiablog.wordpress.com/2009/07/01/end-the-twitter-standoff-between-pepsi-and-coke/ [...]
July 2, 2009 at 1:45 pm |
[...] article, written by the instigator Iain McDonald (@eunmac) got the attention of people on Twitter and the move by CocaCola was broadcast out by the [...]
July 2, 2009 at 3:54 pm |
~sigh~
I’m so sick of brands jumping on every social network in an attempt to be ‘relevant’, ‘viral’, or whatever the word du jour happens to be at the time.
Anyone on Twitter who’s a ‘brand advocate’, ‘SEO guru’, or anything else marketing-driven gets unfollowed or blocked immediately.
July 2, 2009 at 4:34 pm |
This Cola War continues long after the Cold War ceased. And oh, the money spent on advertising to perpetuate it eclipses that of those spent for some real wars! Makes me wonder how much these sodas are really worth…
July 2, 2009 at 8:14 pm |
@Adrian – great find.
Would have been nice if Google had followed them both too…
http://www.doesfollow.com/google/livesearch
(They did follow Yahoo)
July 2, 2009 at 10:21 pm |
@crystalsinger
We talk about the brands we use and love/hate on twitter – Why shouldn’t they be able to talk back?
July 2, 2009 at 10:33 pm |
@Kyle:
Because on Twitter, we’re having a conversation amongst friends (or at least ‘tribe’ members).
Brands aren’t you’re friend, they’re not part of your tribe, they’re not interested in having a conversation – they’re interested in selling you stuff.
On email we call it SPAM. Brands want to re-brand (hah!) it on Twitter as ‘viral marketing’ or ‘creating brand personality’. That’s not what I want to see Twitter become.
July 3, 2009 at 2:23 am |
Haha that’s great
Everyone should take the hint and make friends with their soda rivals!
July 3, 2009 at 5:32 am |
[...] duas se tornarem amigas e uma adicionar a outra em seus perfils do Twitter. Veja as fotos: http://amnesiablog.wordpress.com/2009/07/01/end-the-twitter-standoff-between-pepsi-and-coke/ Acredito que elas ainda não tenham se adicionado, mas o legal foi ver como uma [...]
July 3, 2009 at 5:41 am |
We all know Coke’s real competition is Coke Zero…. lol
dee.
July 3, 2009 at 9:27 am |
Excellent.
July 3, 2009 at 10:09 am |
[...] Coke says “Hello” to Pepsi on Twitter. A brand first? UPDATE: An historic moment in branding? As a result of the twitter experiment below Coke said HELLO to Pepsi via [...] [...]
July 3, 2009 at 10:20 am |
Not true, Google said hello to Bing 3 weeks ago, actually Google told Bing they weren’t relevant, is that hello? Ohh well so maybe that’s a first.
July 3, 2009 at 11:13 am |
[...] @pepsi @cocacola From a genuinely random and spontaneous twitter experiment (here) that led to Coke and Pepsi becoming ‘friends’ on Twitter there’s been a fair bit of press [...]
July 3, 2009 at 11:37 am |
[...] a nice little idea from Amnesia Razorfish down in Sydney. They’ve started a campaign on Twitter to get Coca-Cola and Pepsi to kiss and make up by following each [...]
July 3, 2009 at 1:22 pm |
Nice one Ian… very cute but significant too given some of the deeper cultural tensions of the two.
July 3, 2009 at 1:42 pm |
[...] This really tickled me – nice one Iain! [...]
July 3, 2009 at 8:14 pm |
[...] – Accade almeno in certi ambienti: Pepsi e la Coca Cola si parlano su Twitter. [...]
July 4, 2009 at 1:29 am |
The start of something beautiful?…
Coca-Cola and Pepsi exchanging tweets caused a stir yesterday. Arch-rivals talking to each other, albeit just one very short exchange. One colleague here at Brandinstinct thinks this is a classic example of social age hype, but Uri’s a social med…
July 4, 2009 at 2:15 am |
[...] Yes, even hardcore rivals can be social-media friends (or followers, at least). Earlier today Amnesia Razorfish launched an experiment to see if it could get the cola brands to follow each other on Twitter. It tweeted the original challenge and then documented the results and the full story of how it all went down on its blog. [...]
July 4, 2009 at 3:22 am |
I think its great when a company or organization is unafraid of their competition. It shows they are confident in their product and brand!
July 4, 2009 at 5:54 am |
[...] Leggi il post originale. [...]
July 4, 2009 at 11:26 am |
“All within 18 hours” – this is telling, as 18 hours in the twitterverse is the equivalent of about a month in real time. I wonder how may executives sat down at how many meetings to craft their (way less than 140 character!) response. A single copy editor could crank out an entire magalog in 18 hours!
July 5, 2009 at 1:16 pm |
[...] founder of AmnesiaBlog (@eunmac) started this experiment as he calls it by sending an initial Dear @pepsi and @cocacola, why not end the cola wars and [...]
July 7, 2009 at 4:17 am |
[...] for your company’s brand. Amnesia Razorfish, an Australia-based marketing group, recently performed a Twitter experiment with the popular cola brands Pepsi and Coke . The goal of the experiment: to get Pepsi and Coke to [...]
July 7, 2009 at 2:31 pm |
[...] Pepsi meet CocaCola online over Twitter. [...]
July 10, 2009 at 4:05 am |
[...] Update: Adam has kindly tweeted me to point out that Coke are on Twitter too. I especially like the fact that they’re being very conversational, even with their arch-rivals Pepsi: [...]
July 14, 2009 at 12:39 am |
I love to see both famous softdrinks will end their war and became friends..thats all i can add…hehe..xD
July 14, 2009 at 12:40 am |
i love this picture<3
July 14, 2009 at 12:41 am |
hays…lols:))
July 14, 2009 at 12:42 am |
halu!!
July 14, 2009 at 12:42 am |
hello
July 14, 2009 at 12:43 am |
im an emo
July 14, 2009 at 12:45 am |
ako ay maloko..juk lng peace out pipol
July 14, 2009 at 12:45 am |
hi im hir again
July 14, 2009 at 12:46 am |
just shut up higarashi!!!
July 14, 2009 at 12:48 am |
im a gurl..;;)
July 14, 2009 at 2:52 pm |
http://blogdavivipimenta.blogspot.com/2009/07/coca-cola-e-pepsi-amigas.html
July 20, 2009 at 10:26 am |
[...] Coke & Pepsi became friends just the other week, so anything is possible. mmmm, statistics! [...]
July 21, 2009 at 8:31 pm |
[...] The end result of the experiment is that the corporate tweeters at Pepsi and Coke do indeed take on the challenge to make Tweeting friends and follow each other….read how the amusing exchange went down at the Amnesia Razorfish blog here. [...]
July 22, 2009 at 6:34 pm |
[...] era sfuggita questa perla. Grazie a Matteo per la [...]
July 28, 2009 at 1:01 am |
[...] Pepsi and Coke did it on Twitter. Southwest Airlines and Jet Blue did at a Tweetup over a game of Guitar Hero. So what’s keeping you from friending your competition on social networks? Granted, it does require a change in thinking, but once you decide that it’s okay to hit that “follow” or “fan” button, you just might find the benefits far outweigh any negatives. Personally, I think that it is not only iokay to friend your competitor but it is how businesses should be interacting in this age of engagement — giving new meaning to phrase “friendly competition.” [...]
August 2, 2009 at 8:58 pm |
[...] rivalidad existente entre estas dos compañías forma parte de la leyenda, clásicos son los múltiples vídeos donde ambas marcas se daban mucha [...]
August 4, 2009 at 4:25 pm |
very nice ide i like it
August 7, 2009 at 1:20 am |
[...] think the best example of this situation was Pepsi greeting Coke on Twitter or even Yahoo, MSN, and Google who have done this as well. None of the companies have done anything [...]
November 30, 2009 at 8:56 pm |
[...] empires. You can read more about how the message picked up momentum with plenty of retweets on the Amnesia Razorfish blog. addthis_url = [...]