Windows 7 fight Vista and XP

January 27, 2009

As I stated in my previous post here, Win 7 seems to be more stable and faster than Vista.

I now found this very in depths article on infoworld that is taking it to the next level of testing for Multicore systems.


According to the article, Microsoft’s new OS has a clear multicore scalability advantage over both Windows XP and Windows Vista, especially on less I/O-bound tasks like our multiprocess database workload.

In the meantime, you certainly won’t lose anything by moving from Vista to Windows 7, and you may even gain a few seconds here and there, thanks to its better kernel tuning.

Like Vista, Windows 7 chews up a lot more CPU cycles per transaction loop than XP. It also uses more RAM than XP when it just sits there waiting for something to happen, but honestly, these days RAM is so cheap and most machines come with 4GB anyway.

I still stick to testing it a bit more – my experience so far is definitely positive (might be because I am on Vista) but if you want to read the full article, click here.

I’m a PC and I like the new Microsoft ad.

September 22, 2008

OK, this I get. The first two ads with Seinfeld and Gates… not so much.

Rather than just perplex us with more “nothing”, Microsoft (via Crispin, Porter + Bogusky) have launched the next ad in their new $200m Windows campaign.

The third commercial tackles Apple’s (in)famous Mac vs PC ads head on and is the first to use Microsoft’s new slogan: “Windows. Life without walls.” Jerry Seinfeld sat this one out, but Bill returns and he’s joined by Eva Longoria, Deepak Chopra and a horde of Microsoft employees.

Verdict: I like.

Customers love Windows “Mojave”

August 5, 2008

Microsoft has released Windows “Mojave” and customers love it!

Mojave Experiment

Mojave Experiment

This is an interesting experiment to demonstrate how consumers react to Windows Vista when they approach it without carrying all the collective negativity Vista has generated since launch.

It will be interesting to see where MS take this marketing project, and whether it can combat the Mac vs PC campaign that has helped compound the negative perception of Vista.

I personally suspect they won’t turn the perception problem around until the slate is genuinely wiped clean with Windows 7.

There is a lesson for us all in Vista – it doesn’t it matter how good a product is; if the word on the street turns against you, you could be in for a hard sell.

Lastly, a quote from one disgruntled interviewee when its revealed that Mojave is actually Vista:

“…but why is it faster [than Vista]?”

The Worst Vista advert ever made.

April 17, 2008

Microsoft and Vista go all Bruce Springsteen on us in this truly horrific video clip. It’s an ad from hell, right up there with the Cisco Teleconferencing Ad (here) from last year. We want to believe it’s a p%@*take but until mullets are back in fashion, we’re not convinced. Shame really, after the brilliant ‘Bill Gate’s Last Day Parody’ (here) they go and make something like this. Be ready to cringe…

BTW: Who said we weren’t impartial?